Simon® Debuts Simon+™: A New Loyalty Program Connecting Retailers and Shoppers

Rhea-AI Summary

Simon (NYSE:SPG) on Nov 12, 2025 launched Simon+™, a new omnichannel loyalty program that rewards members with cash back, points and perks for shopping at Simon malls, Premium Outlets, ShopSimon.com and the ShopSimon app.

Key features include an always-on dashboard to discover offers, upload receipts, link payment cards, earn points for in-store and online purchases, and redeem points for retailer rewards or ShopSimon.com credit. More than 500 retailers are already participating. Simon+ replaces Mall Insider, VIP Shopper Club and ShopSimon Rewards and leverages Simon's scale: 200+ destinations, 150+ million website visits, and billions of annual shopper visits.

Positive

• 500+ retailers already participating
• 200+ premium retail destinations
• 150+ million annual website visits
• Billions of annual shopper visits to Simon centers

Negative

• Replaces three legacy programs, creating potential member transition friction

Insights

Retail Loyalty Strategist

Simon+ launches an omnichannel loyalty program aiming to drive cross-channel shopping and retailer data capture across Simon centers and digital channels.

Simon+ centralizes rewards across physical malls, Premium Outlets and ShopSimon.com, replacing prior fragmented programs. By offering cash back, points, merchant perks and a single dashboard for receipt upload and linked cards, the program simplifies member experience and creates a unified data flow that can better measure in-store and online conversions.

The program’s value depends on retailer adoption and consumer uptake; the release cites over 500 participating retailers and Simon’s scale of "200+ premium retail destinations" and "150+ million annual website visits," which support reach but do not guarantee engagement or incremental spend. Data access and integration with retailer systems will determine how effectively Simon can prove lift and monetize insights.

Watch participation and engagement metrics over the near term: member sign-ups, active monthly users, linked-payment penetration, cash-back redemption rates, and measured incremental sales per participating retailer within 12 months. These KPIs will indicate whether Simon+ converts reach into sustained traffic and monetizable data relationships.

New omnichannel loyalty program from Simon ^® meets the needs of today's modern shopper while unlocking powerful engagement opportunities for retailers

INDIANAPOLIS, Nov. 12, 2025 /PRNewswire/ -- Simon^®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today announced the launch of Simon+™, a new loyalty program that rewards members with cash back, points and perks for shopping nationwide at Simon Malls ^® and Premium Outlets^® and online at ShopSimon.com™ or the ShopSimon app.

Simon+ is designed for today's omnichannel shopper, delivering rewards whether they shop in a Simon center, online at Simon's digital marketplace, ShopSimon.com, or through links to participating retailer websites. With a simple, always-on platform, members can access exclusive offers, receive cash back and points for qualifying in-store and online purchases and unlock curated rewards – including incentives from participating retailers, perks like valet parking, Santa photos and discounts on ShopSimon.com.

"Simon+ is the future of shopping rewards – and there's truly nothing else like it," said Lee Sterling, Chief Marketing Officer of Simon. "As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return."

Simon+ marks the next innovation of Simon's omnichannel strategy. Today's shoppers are shopping both in-person and online, and Simon+ is designed to make that even easier and more rewarding. The experience works in harmony with ShopSimon.com – the mall that never closes - and Simon Search^®, which allows customers to search for more than 3 million products available in-store and online at Simon.com, ShopSimon.com, and our mobile apps.

With over five hundred retailers nationwide already participating in Simon+ including adidas, H&M, JD Sports, Shake Shack, True Religion, UNTUCKit, and Warby Parker, Simon+ offers brands a powerful new way to enhance their own loyalty efforts. There is no cost to participate, and Simon+ complements retailers' current programs by reaching high-intent shoppers, encouraging cross-shopping between brands, driving traffic and sales conversion both in-store and online, and providing key data and metrics to help inform future marketing strategies.

"We are committed to helping our participating retailers connect with more consumers - and this is just the beginning," said Sterling. "Simon+ will continue to evolve, introducing new features and capabilities that respond to retailers' needs while also providing powerful data-driven

opportunities to expand their reach through Simon's physical and digital channels. Additionally, we will actively gather feedback and insights from our shoppers and build upon the program's offers and rewards to deliver even greater value and deeper engagement."

Simon+ is provided to shoppers at no additional cost and features an intuitive dashboard where members can discover offers, track rewards, upload receipts, link payment cards for points, and activate cash back opportunities both in-store and online. Members can redeem points for retailer rewards or ShopSimon.com credit and get bonus points by completing tasks like surveys or signing up for text alerts. As the next generation of Simon's loyalty program, Simon+ replaces existing programs including Mall Insider®, VIP Shopper Club®, and ShopSimon™ Rewards, and builds on Simon's commitment to deliver meaningful customer experiences.

With billions of annual shopper visits to its 200+ premium retail destinations, 150+ million annual website visits and more than 3,000 engaged retailers, Simon+ is uniquely positioned to lead multi-brand, omnichannel loyalty innovation.

About Simon

Simon^® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group) (NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

 

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SOURCE Simon

FAQ

What is Simon+ and when did SPG launch it?

Simon+ is an omnichannel loyalty program launched by Simon on Nov 12, 2025 that offers cash back, points and perks for in-store and online shopping.

How many retailers participate in Simon+ at launch (SPG)?

Simon+ launched with more than 500 participating retailers including adidas, H&M, JD Sports and Warby Parker.

Which Simon loyalty programs does Simon+ replace for SPG shareholders?

Simon+ replaces Mall Insider, VIP Shopper Club and ShopSimon Rewards.

How can members earn and redeem rewards with Simon+ (SPG)?

Members earn points and cash back via linked cards, uploaded receipts, and qualifying purchases; points redeem for retailer rewards or ShopSimon.com credit.

Does Simon+ cost anything for shoppers and what perks are included for SPG?

Simon+ is free to join and includes perks such as valet parking, Santa photos, exclusive offers and ShopSimon discounts.

How does Simon+ support retailers and SPG’s omnichannel strategy?

Simon+ complements retailer programs by driving cross-shopping, in-store and online traffic, and providing data and metrics to inform marketing.