Simon® Debuts Simon+™: A New Loyalty Program Connecting Retailers and Shoppers
Rhea-AI Summary
Simon (NYSE:SPG) on Nov 12, 2025 launched Simon+™, a new omnichannel loyalty program that rewards members with cash back, points and perks for shopping at Simon malls, Premium Outlets, ShopSimon.com and the ShopSimon app.
Key features include an always-on dashboard to discover offers, upload receipts, link payment cards, earn points for in-store and online purchases, and redeem points for retailer rewards or ShopSimon.com credit. More than 500 retailers are already participating. Simon+ replaces Mall Insider, VIP Shopper Club and ShopSimon Rewards and leverages Simon's scale: 200+ destinations, 150+ million website visits, and billions of annual shopper visits.
Positive
- 500+ retailers already participating
- 200+ premium retail destinations
- 150+ million annual website visits
- Billions of annual shopper visits to Simon centers
Negative
- Replaces three legacy programs, creating potential member transition friction
News Market Reaction
On the day this news was published, SPG declined 0.64%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
New omnichannel loyalty program from Simon ® meets the needs of today's modern shopper while unlocking powerful engagement opportunities for retailers
Simon+ is designed for today's omnichannel shopper, delivering rewards whether they shop in a Simon center, online at Simon's digital marketplace, ShopSimon.com, or through links to participating retailer websites. With a simple, always-on platform, members can access exclusive offers, receive cash back and points for qualifying in-store and online purchases and unlock curated rewards – including incentives from participating retailers, perks like valet parking, Santa photos and discounts on ShopSimon.com.
"Simon+ is the future of shopping rewards – and there's truly nothing else like it," said Lee Sterling, Chief Marketing Officer of Simon. "As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return."
Simon+ marks the next innovation of Simon's omnichannel strategy. Today's shoppers are shopping both in-person and online, and Simon+ is designed to make that even easier and more rewarding. The experience works in harmony with ShopSimon.com – the mall that never closes - and Simon Search®, which allows customers to search for more than 3 million products available in-store and online at Simon.com, ShopSimon.com, and our mobile apps.
With over five hundred retailers nationwide already participating in Simon+ including adidas, H&M, JD Sports, Shake Shack, True Religion, UNTUCKit, and Warby Parker, Simon+ offers brands a powerful new way to enhance their own loyalty efforts. There is no cost to participate, and Simon+ complements retailers' current programs by reaching high-intent shoppers, encouraging cross-shopping between brands, driving traffic and sales conversion both in-store and online, and providing key data and metrics to help inform future marketing strategies.
"We are committed to helping our participating retailers connect with more consumers - and this is just the beginning," said Sterling. "Simon+ will continue to evolve, introducing new features and capabilities that respond to retailers' needs while also providing powerful data-driven
opportunities to expand their reach through Simon's physical and digital channels. Additionally, we will actively gather feedback and insights from our shoppers and build upon the program's offers and rewards to deliver even greater value and deeper engagement."
Simon+ is provided to shoppers at no additional cost and features an intuitive dashboard where members can discover offers, track rewards, upload receipts, link payment cards for points, and activate cash back opportunities both in-store and online. Members can redeem points for retailer rewards or ShopSimon.com credit and get bonus points by completing tasks like surveys or signing up for text alerts. As the next generation of Simon's loyalty program, Simon+ replaces existing programs including Mall Insider®, VIP Shopper Club®, and ShopSimon™ Rewards, and builds on Simon's commitment to deliver meaningful customer experiences.
With billions of annual shopper visits to its 200+ premium retail destinations, 150+ million annual website visits and more than 3,000 engaged retailers, Simon+ is uniquely positioned to lead multi-brand, omnichannel loyalty innovation.
About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group) (NYSE: SPG). Our properties across
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SOURCE Simon
FAQ
What is Simon+ and when did SPG launch it?
How many retailers participate in Simon+ at launch (SPG)?
Which Simon loyalty programs does Simon+ replace for SPG shareholders?
How can members earn and redeem rewards with Simon+ (SPG)?
Does Simon+ cost anything for shoppers and what perks are included for SPG?
How does Simon+ support retailers and SPG’s omnichannel strategy?
