Sapiens Now Available in the Microsoft Azure Marketplace
Rhea-AI Summary
Sapiens International (NASDAQ: SPNS) has announced the availability of its SaaS solutions on the Microsoft Azure Marketplace, enhancing accessibility for Azure customers worldwide. As a premium member of the Microsoft Top 100 Partner program, Sapiens is leveraging Azure's advanced AI tools, including Microsoft Copilot and Azure OpenAI Service, to transform the insurance industry digitally.
The company has integrated Microsoft GenAI technology into its newly launched insurance platform. The Digital Insurance Platform for Life & Annuity offers insurers a complete transformation solution with next-generation capabilities throughout the life and annuity lifecycle, including eAPP, illustrations, underwriting, and policy administration.
This strategic alignment with Microsoft Azure aims to provide insurers with streamlined deployment and management capabilities while enabling them to benefit from Azure's scalability, reliability, and agility.
Positive
- Strategic partnership with Microsoft enhances product distribution through Azure Marketplace
- Integration of advanced AI tools (Copilot, Azure OpenAI) into insurance platform
- Access to Microsoft's extensive cloud marketplace with billions in annual transactions
Negative
- None.
Insights
This cloud marketplace integration represents a strategic move by Sapiens to expand its distribution channels and leverage Microsoft's vast enterprise customer base. The integration with Azure's AI tools, particularly Copilot and OpenAI Service, positions Sapiens to deliver more sophisticated insurance software solutions with enhanced automation capabilities. Key advantages include reduced deployment friction, simplified procurement processes and potential acceleration of sales cycles through Microsoft's co-sell program.
The technical implementation of GenAI technology throughout Sapiens' insurance platform lifecycle tools marks a significant advancement in their product offering. This modernization could help insurance companies streamline complex processes like underwriting and policy administration, potentially reducing operational costs and improving accuracy. In simple terms, imagine upgrading from a basic calculator to a smart computer that not only does calculations but also suggests better ways to solve problems.
However, while the Azure Marketplace presence is positive for visibility and accessibility, the immediate revenue impact may be gradual as enterprise customers typically have long sales cycles and careful evaluation processes for core insurance systems.
The Azure Marketplace generates tens of billions in annual revenues and Sapiens' inclusion could meaningfully expand their market reach, particularly among mid-sized insurers looking for cloud-native solutions. The partnership aligns with the insurance industry's accelerating digital transformation trend, estimated to reach
Sapiens' status as a Microsoft Top 100 Partner adds credibility and could lead to preferential treatment in joint sales opportunities. The integration of Microsoft's GenAI tools differentiates their offering in an increasingly competitive insurtech market. Think of it as getting a VIP pass at an exclusive club - it doesn't just give you access, it gives you special privileges.
This strategic move positions Sapiens well against competitors like Duck Creek and Guidewire, who have similar cloud marketplace strategies. While the immediate financial impact may be modest, the long-term potential for expanded market access and enhanced competitive positioning is substantial.
Microsoft Azure customers worldwide now gain access to Sapiens SaaS solutions to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.
UXBRIDGE,

Sapiens' strategic alignment with Microsoft Azure underscores its commitment to enabling the insurance industry's digital transformation. By leveraging Azure's advanced AI tools, including Microsoft Copilot and Azure OpenAI Service, Sapiens is empowering insurers to revolutionize operational efficiency and user experiences. Sapiens has integrated Microsoft GenAI technology into Sapiens' newly launched insurance platform. Sapiens Digital Insurance Platform for Life & Annuity, for example, provides insurers a complete, step-by-step transformation utilizing Microsoft GenAI technology throughout the life and annuity lifecycle, enabling eAPP, illustrations, underwriting, and policy administration with next generation capabilities and services.
"The availability of Sapiens on the Microsoft Azure Marketplace enables insurers to leverage advanced capabilities with ease and efficiency and reinforces Sapiens' commitment to partnering with our customers for their entire transformation journey," said Alex Zukerman, Chief Strategy Officer at Sapiens. "This step strengthens our alignment with Microsoft's cutting-edge AI solutions like Copilot, enabling our customers to innovate and thrive."
"Microsoft Azure Marketplace welcomes Sapiens, which joins a cloud marketplace landscape offering flexibility and economic value while transacting tens of billions of dollars a year in revenues," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "Thanks to Azure Marketplace and partners like Sapiens, customers can do more with less by increasing efficiency, buying confidently, and spending smarter."
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
About Sapiens
Sapiens International Corporation (NASDAQ: SPNS) (TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens' robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers' compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.
For more information visit https://sapiens.com or follow us on LinkedIn
For more information, press only:
Contact: Yaffa Cohen-Ifrah
Sapiens Chief Marketing Officer and Head of Investor Relations
Email: Yaffa.cohen-ifrah@sapiens.com
Forward Looking Statements
Certain matters discussed in this press release that are incorporated herein and therein by reference are forward-looking statements within the meaning of Section 27A of the Securities Act, Section 21E of the Exchange Act and the safe harbor provisions of the
While we believe such forward-looking statements are based on reasonable assumptions, should one or more of the underlying assumptions prove incorrect, or these risks or uncertainties materialize, our actual results may differ materially from those expressed or implied by the forward-looking statements. Please read the risks discussed under the heading "Risk Factors" in our Annual Report on Form 20-F for the year ended December 31, 2023, to be filed in the near future, in order to review conditions that we believe could cause actual results to differ materially from those contemplated by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
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SOURCE Sapiens International Corporation