IT'S GETTING BOLD: SIMPLY SPIKED ANNOUNCES FIRST-EVER 8% ABV INNOVATION WITH UNAPOLOGETICALLY BOLD ATTITUDE

Rhea-AI Summary

Simply Spiked has launched Simply Spiked Bold, a new line of spiked lemonades and limeades featuring 8% ABV and 5% real fruit juice. The new offering includes two flavors: Signature Lemonade and Cherry Limeade, targeting the High ABV category where taste is the primary purchase driver.

The brand has shown strong performance since its 2022 launch, with Simply Spiked Lemonade becoming the #1 New Flavored Alternative Beverage in 2022, followed by Simply Spiked Peach in 2023, and Simply Spiked Limeade ranking #1 in Grocery in 2024.

The new Bold line is now available nationwide in single-serve cans, with 24oz and 16oz options in select states, specifically targeting the growing convenience store channel which has demonstrated strong performance in single-serve, higher ABV beverage options.

Positive

• Strong market performance with three consecutive #1 New Flavored Alternative Beverage launches (2022-2024)
• Strategic expansion into high-ABV category with 8% alcohol content
• Targeting growing convenience store channel with single-serve options

Negative

• None.

Simply Spiked^® Bold delivers even more flavor and an 8% ABV with two fan-favorite flavors

CHICAGO, Feb. 12, 2025 /PRNewswire/ -- Get ready, Simply Spiked^® is back and crashing the party with an all-new offering. Introducing Simply Spiked^® Bold, a line of spiked lemonades and limeades with a bolder flavor and 8% ABV that delivers a new twist on drinking experiences for consumers 21+ nationwide.

In the High ABV category where taste is the #1 purchase driver¹, Simply Spiked Bold features two fan-favorite flavors: Signature Lemonade and Cherry Limeade. These boldly reimagined classics bring the 5% real fruit juice, squeezed then concentrated and amazing taste that drinkers have come to know and love from Simply Spiked, with 8% ABV.

"As a leader within the FAB category, Simply Spiked has been providing consumers with a wide variety of flavor offerings since the brand debuted in 2022," said Jamie Rotnicki, Vice President of Innovation at Molson Coors Beverage Company. "We are taking our next step with Simply Spiked Bold to offer fans bolder flavors of some of their favorite Simply Spiked products with our real fruit juice credentials and an 8% ABV."

Simply Spiked Bold is the ultimate beverage for any gathering with friends or a celebratory cheers. Delivering familiar tastes in a new, bolder drinking experience, Simply Spiked Bold is sure to turn up the volume for tastebuds everywhere.

Since its launch in 2022, Simply Spiked has continually brought 21+ drinkers the flavors they have been asking for and new Simply Spiked Bold meets consumers at the growing convenience store channel, which has shown strong performance in single-serve, higher ABV beverage options.

This latest innovation builds on the brand's impressive launch record², which includes Simply Spiked Lemonade^® debuting as #1 New Flavored Alternative Beverage in 2022, followed by Simply Spiked^® Peach claiming the title in 2023 in multi-outlet stores and Simply Spiked^® Limeade ranking as the #1 New Flavored Alternative Beverage launch in Grocery in 2024.

Simply Spiked Bold is now available in convenience stores nationwide in single-serve cans, with 24oz and 16oz cans available in select states.

Check out our product locator at drinksimplyspiked.com/locator to celebrate responsibly and find these ready-to-drink beverages near you. For more information about Simply Spiked and its products, follow the brand on social media at @drinksimplyspiked.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

¹Source: C+R RESEARCH; HIGH ABV DRIVERS / BARRIERS STUDY NOVEMBER 2023
²Source: Circana, Total US Food, New Item $ Sales, CY 2022, CY 2023, WE 12/31/23 – 11/10/24, L24 WE 11/10/24

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SOURCE Molson Coors Beverage Company

FAQ

What is the alcohol content of Simply Spiked Bold (TAP)?

Simply Spiked Bold contains 8% ABV (alcohol by volume), higher than the original Simply Spiked products.

What flavors are available in the new Simply Spiked Bold line (TAP)?

Simply Spiked Bold is available in two flavors: Signature Lemonade and Cherry Limeade.

How has Simply Spiked (TAP) performed in the market since its 2022 launch?

Simply Spiked has achieved #1 New Flavored Alternative Beverage status with three consecutive launches: Lemonade (2022), Peach (2023), and Limeade (2024 in Grocery).

Where can consumers purchase Simply Spiked Bold (TAP)?

Simply Spiked Bold is available in convenience stores nationwide in single-serve cans, with 24oz and 16oz options in select states.

What percentage of real fruit juice is in Simply Spiked Bold (TAP)?

Simply Spiked Bold contains 5% real fruit juice, which is squeezed then concentrated.