Brag House Announces Zacks Small-Cap Research Initiation of Coverage

Rhea-AI Summary

Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House's innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

Key highlights include the company's strategic partnership with Learfield, providing access to media rights across 200+ NCAA Division schools. Zacks estimates Brag House's target market at $6.7 billion, with significant growth potential through B2B sponsorships, collegiate tournaments, and a planned SaaS-based analytics platform. The report emphasizes Gen Z's projected $360 billion in disposable income and their growing workforce presence by 2030.

Positive

• Strategic partnership with Learfield provides access to 200+ NCAA Division schools
• Target market estimated at $6.7 billion by Zacks
• Access to Gen Z demographic with projected $360 billion in disposable income
• Multiple revenue streams through B2B sponsorships, tournaments, and planned SaaS platform

Negative

• Early stage company with unproven revenue model
• High dependence on successful execution of Gen Z engagement strategy

NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, is pleased to announce that Zacks Small-Cap Research has initiated coverage of Brag House.

Highlights from Zacks Coverage

• Recognition of Innovative Model: Zacks highlights Brag House’s unique platform, which enables authentic engagement between Gen Z casual gamers, brands, and collegiate sports communities.
• Gen Z Focus: The report underscores Brag House’s strategic focus on Gen Z, a demographic expected to comprise a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income.
• Strategic Partnerships: Zacks notes the importance of our recent partnership with Learfield, granting access to media rights across 200+ NCAA Division schools and expanding our national reach.
• Growth Prospects: The coverage outlines Brag House’s anticipated revenue growth through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform to deliver actionable Gen Z insights to brands.
• Market Opportunity: Zacks estimates Brag House’s target market at $6.7 billion, with our platform positioned to capture a sizable niche within this rapidly expanding segment.
  

“We are honored to be recognized by Zacks Small-Cap Research, a respected authority in equity research,” said Lavell Juan Malloy, II, CEO and Chairman of Brag House. “Their initiation of coverage validates our vision to bridge the gap between brands and Gen Z through innovative, data-driven engagement. Our recent milestones, including the Learfield partnership and successful collegiate activations, demonstrate Brag House’s momentum and commitment to delivering value for our partners, users, and shareholders.”

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

About Zacks Small Cap Research
Zacks Small Cap Research (“Zacks SCR”) is a division of Zacks Investment Research. Zacks SCR coverage specifically looks to focus on small and micro-cap companies that are underfollowed or undervalued by Wall Street.  Our analysts seek to identify and report on these companies, bringing to investors a unique opportunity to gain insight on small cap investments that are believed to be undervalued and well-positioned for future growth.  Our goal is to produce high quality (institutional) research for the small cap portfolio.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

FAQ

What is the significance of Zacks Small-Cap Research initiating coverage of Brag House (NASDAQ: TBH)?

The coverage initiation by Zacks validates Brag House's business model and provides recognition of their innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

What is the estimated market size for Brag House (NASDAQ: TBH) according to Zacks?

Zacks estimates Brag House's target market at $6.7 billion, with the company positioned to capture a significant niche in this expanding segment.

What is Brag House's (NASDAQ: TBH) partnership with Learfield?

Brag House has partnered with Learfield to gain access to media rights across 200+ NCAA Division schools, significantly expanding their national reach in collegiate sports.

How does Brag House (NASDAQ: TBH) plan to generate revenue?

Brag House plans to generate revenue through B2B sponsorships, collegiate tournaments, and a future SaaS-based analytics platform that will provide Gen Z insights to brands.

What is the potential market opportunity in Gen Z for Brag House (NASDAQ: TBH)?

Gen Z is expected to have $360 billion in disposable income and will comprise a significant portion of the workforce by 2030, representing a substantial market opportunity for Brag House.