Brag House, in partnership with Florida Gator Athletics and Learfield’s Florida Gators Sports Properties, Launches the Inaugural “Brag Gators Gauntlet” Series Baseball Edition at the University of Florida – A tournament Featuring Fortnite ahead of the Florida vs. Alabama Baseball Game
Brag House Holdings (NASDAQ: TBH) has announced the launch of the 'Brag Gators Gauntlet' Series – Baseball Edition, a Fortnite tournament in partnership with Florida Gators Athletics and Learfield's Florida Gators Sports Properties. The tournament, scheduled for May 17, 2025, will serve as a digital lead-in to the Florida vs. Alabama baseball game.
The tournament will run from 12:00 PM to 4:00 PM EST online, featuring Fortnite No-Build, Solos, Battle Royale format in private lobbies with 4 rounds leading to a final heat. The event is open to current students and alumni from both universities and will be streamed live on the Brag House platform with professional casting and analysis.
This activation marks the first implementation of Brag House's strategic partnership roadmap announced on April 28, 2025, aiming to blend Gen Z fandom, school spirit, and college sports through gaming. The company plans to expand this model across additional campuses in 2025 and beyond.
Brag House Holdings (NASDAQ: TBH) ha annunciato il lancio della serie 'Brag Gators Gauntlet' – Edizione Baseball, un torneo di Fortnite in collaborazione con Florida Gators Athletics e Learfield's Florida Gators Sports Properties. Il torneo, previsto per il 17 maggio 2025, fungerà da evento digitale di anticipazione alla partita di baseball Florida vs. Alabama.
Il torneo si svolgerà online dalle 12:00 alle 16:00 EST, con il formato Fortnite No-Build, Solos, Battle Royale in lobby private, con 4 round che porteranno alla finale. L’evento è aperto agli studenti attuali e agli ex studenti di entrambe le università e sarà trasmesso in diretta sulla piattaforma Brag House con commento professionale e analisi.
Questa iniziativa rappresenta la prima attuazione della roadmap strategica di partnership di Brag House annunciata il 28 aprile 2025, con l’obiettivo di unire il fandom della Gen Z, lo spirito scolastico e lo sport universitario attraverso il gaming. L’azienda prevede di estendere questo modello a ulteriori campus nel 2025 e negli anni successivi.
Brag House Holdings (NASDAQ: TBH) ha anunciado el lanzamiento de la serie 'Brag Gators Gauntlet' – Edición Béisbol, un torneo de Fortnite en colaboración con Florida Gators Athletics y Learfield's Florida Gators Sports Properties. El torneo, programado para el 17 de mayo de 2025, servirá como un evento digital previo al partido de béisbol Florida vs. Alabama.
El torneo se realizará en línea de 12:00 PM a 4:00 PM EST, con formato Fortnite No-Build, Solos, Battle Royale en lobbies privadas, con 4 rondas que conducirán a una final. El evento está abierto a estudiantes actuales y exalumnos de ambas universidades y se transmitirá en vivo en la plataforma Brag House con comentarios profesionales y análisis.
Esta activación marca la primera implementación de la hoja de ruta estratégica de asociaciones de Brag House anunciada el 28 de abril de 2025, con el objetivo de combinar la afición de la Generación Z, el espíritu escolar y los deportes universitarios a través del gaming. La empresa planea expandir este modelo a más campus en 2025 y en adelante.
Brag House Holdings (NASDAQ: TBH)가 플로리다 게이터스 육상팀과 Learfield의 Florida Gators Sports Properties와 협력하여 'Brag Gators Gauntlet' 시리즈 – 야구 에디션, 포트나이트 토너먼트를 출시한다고 발표했습니다. 이 토너먼트는 2025년 5월 17일에 예정되어 있으며 플로리다 대 알라바마 야구 경기의 디지털 사전 행사로 진행됩니다.
토너먼트는 동부 표준시 기준 오후 12시부터 4시까지 온라인에서 진행되며, 포트나이트 노빌드, 솔로, 배틀로얄 형식으로 4라운드 후 결승전이 열립니다. 이 행사는 두 대학의 재학생과 졸업생 모두 참여할 수 있으며, Brag House 플랫폼에서 전문 해설과 함께 생중계됩니다.
이번 행사는 2025년 4월 28일 발표된 Brag House의 전략적 파트너십 로드맵의 첫 실행으로, Z세대 팬덤, 학교 정신, 대학 스포츠를 게임을 통해 결합하는 것을 목표로 합니다. 회사는 2025년 이후에도 이 모델을 더 많은 캠퍼스로 확장할 계획입니다.
Brag House Holdings (NASDAQ : TBH) a annoncé le lancement de la série 'Brag Gators Gauntlet' – Édition Baseball, un tournoi Fortnite en partenariat avec Florida Gators Athletics et Learfield's Florida Gators Sports Properties. Le tournoi, prévu pour le 17 mai 2025, servira d'événement numérique en amont du match de baseball Florida contre Alabama.
Le tournoi se déroulera en ligne de 12h00 à 16h00 EST, avec un format Fortnite No-Build, Solos, Battle Royale en lobbies privées, comprenant 4 manches menant à une finale. L'événement est ouvert aux étudiants actuels et anciens élèves des deux universités et sera diffusé en direct sur la plateforme Brag House avec des commentaires professionnels et des analyses.
Cette activation marque la première mise en œuvre de la feuille de route stratégique de partenariat de Brag House annoncée le 28 avril 2025, visant à allier la passion de la génération Z, l'esprit d'école et le sport universitaire via le gaming. La société prévoit d'étendre ce modèle à d'autres campus en 2025 et au-delà.
Brag House Holdings (NASDAQ: TBH) hat die Einführung der 'Brag Gators Gauntlet' Serie – Baseball Edition, ein Fortnite-Turnier in Partnerschaft mit Florida Gators Athletics und Learfield's Florida Gators Sports Properties, bekannt gegeben. Das Turnier, das für den 17. Mai 2025 geplant ist, dient als digitaler Auftakt zum Baseballspiel Florida gegen Alabama.
Das Turnier findet online von 12:00 bis 16:00 Uhr EST statt und umfasst Fortnite No-Build, Solos, Battle Royale im privaten Lobby-Format mit 4 Runden bis zum Finale. Die Veranstaltung ist für aktuelle Studierende und Alumni beider Universitäten offen und wird live auf der Brag House Plattform mit professionellem Kommentar und Analyse übertragen.
Diese Aktion markiert die erste Umsetzung der am 28. April 2025 angekündigten strategischen Partnerschafts-Roadmap von Brag House, die darauf abzielt, Gen Z-Fans, Schulgeist und College-Sport durch Gaming zu verbinden. Das Unternehmen plant, dieses Modell 2025 und darüber hinaus auf weitere Campus auszudehnen.
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Innovative digital gaming activation blends Gen Z fandom, school spirit, and college sports through immersive tournament play for the casual gamer
NEW YORK, May 12, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the premier Gen Z engagement platform that operates at the intersection of gaming, college sports, and social interaction, today announced the launch of the ‘Brag Gators Gauntlet’ Series – Baseball Edition, a high-impact, single-day tournament Featuring Fortnite hosted in collaboration with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties.
This landmark activation is the first in a nationwide rollout stemming from Brag House’s strategic partnership roadmap that was announced on April 28, 2025, and reaffirmed in the Company's recently filed Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The Brag Gators Gauntlet is designed to fuse the passion of college sports, starting with college baseball, and the cultural power of gaming, in a way that only Brag House can deliver – by bringing students, alumni, and brands together in real time through interactive and gamified experiences.
“This isn’t just a tournament – it’s a gamified digital tailgate, a new way for Gen Z to rally around their school,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “With Learfield and Florida Gators Athletics, we’re redefining what it means to be a fan – empowering students and alumni to play, brag, and win as an essential part of the college sports experience.”
Tournament Details
- Name: Brag Gators Gauntlet – Baseball Edition
- Date, Time and Place: Saturday, May 17, 2025 | 12:00 PM – 4:00 PM EST | Online
Format: Fortnite No-Build, Solos, Battle Royale (private lobbies) – 4 rounds (heats) leading to a final heat - Eligibility: Open to current students and alumni from both the University of Florida and the University of Alabama
- Live Broadcast: Activation will be streamed live on the Brag House platform with casters, play-by-play in-game analysis, and other interactive elements
The tournament will serve as a lead-in to the highly anticipated Florida vs. Alabama college baseball game, further aligning digital and physical campus events into a cohesive fan experience.
Beyond the Game
The Brag Gators Gauntlet reflects Brag House’s larger mission: to build a new digital sports medium tailored to Gen Z by merging college athletics with competitive, casual gaming. It also continues the Company’s focus on NIL-integrated content, loyalty token rewards, and data-rich experiences that enable brands to engage authentically with hyper-targeted college communities.
“With every activation, we are not only creating entertainment – we’re generating insights, building brand equity, and delivering measurable ROI for our partners,” added Malloy.
What’s Next
Following this activation, Brag House and Learfield plan to replicate the Brag Gauntlet model across additional campuses in 2025 and beyond, with the goal of establishing an enduring layer of Gen Z engagement within the college sports ecosystem.
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, including, but not limited to, the execution and prospects of the Brag Gators Gauntlet and Brag House’s and Learfield’s plan to expand the Brag Gauntlet model. For a full discussion of these risks, please refer to Brag House’s SEC filings.
Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
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