Global Crypto Card Spending Surges to $18 Billion Annually as House of Doge Targets Integration of Dogecoin Into Traditional Payment Rails

Rhea-AI Summary

House of Doge (NASDAQ:TBH) and merger partner Brag House Holdings highlighted that global crypto-linked debit card spending has reached an $18 billion annualized run rate, growing more than 15× since 2023. The company said integrating Dogecoin into existing payment rails could enable widespread merchant acceptance and faster consumer adoption.

House of Doge emphasized partnerships with major payment networks to lower development costs, reduce regulatory friction, and accelerate time to market for Dogecoin card integration.

Positive

• $18B annualized crypto card spending run rate
• Crypto card use grew 15× since 2023
• Support from major networks (Visa/Mastercard programs cited) enables broad merchant reach

Negative

• None.

News Market Reaction – TBH

+1.74%

8 alerts

+1.74% Session close to close

+11.7% Peak in 30 hr 36 min

$6.01M Market Cap

0.7x Rel. Volume

In the Mar 12 session, TBH gained 1.74%, reflecting a mild positive market reaction. Argus tracked a peak move of +11.7% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights House of Doge’s effort to move Dogecoin from speculation toward everyda...

Analysis

This announcement highlights House of Doge’s effort to move Dogecoin from speculation toward everyday payments, citing $18 billion in annualized crypto card spending and support from major networks like Visa and Mastercard. It follows earlier Dogecoin ETF and app initiatives aimed at expanding utility. Investors may track progress on actual card integrations, the pending House of Doge merger terms, and Nasdaq listing compliance as key markers of how effectively this strategy translates into sustainable equity value.

Key Figures

Crypto card spend: $18 billion annualized Growth since 2023: more than 15× Visa programs: more than 130 +3 more

6 metrics

Crypto card spend $18 billion annualized Global crypto-linked debit card spending run rate

Growth since 2023 more than 15× Increase in crypto card spending since 2023

Visa programs more than 130 Stablecoin-linked card issuing programs supported by Visa

Countries more than 40 Countries where those Visa programs operate

Mastercard locations more than 150 million Acceptance locations for Mastercard crypto card programs

Crypto partners more than 85 Participants in Mastercard Crypto Partner Program

Previous Crypto Reports

1 past event · Latest: Mar 04 (Positive)

Same Type Pattern 1 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 04	Crypto promotion	Positive	+13.2%	Dogecoin ETF bell-ringing and community activation for TDOG launch.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Prior crypto-tag news for TBH led to a positive reaction of 13.18%, suggesting investors have rewarded Dogecoin ecosystem announcements.

Recent Company History

Over recent months, TBH has pivoted around its merger with House of Doge and Dogecoin ecosystem initiatives. A key crypto-tag event on Mar 04, 2026 highlighted the NASDAQ bell ringing for the 21shares Dogecoin ETF (TDOG), drawing over 1.2 million impressions and a 13.18% gain. Earlier, TBH announced the TDOG ETF launch and development of the Such app to expand Dogecoin utility. The current focus on integrating Dogecoin into card-based payments builds on this strategy of moving DOGE from speculation toward real-world use.

Key Terms

crypto-linked debit card, stablecoin, peer-to-peer, payment rails, +2 more

6 terms

crypto-linked debit card financial

"Crypto-linked debit card spending has reached an $18 billion annualized run rate"

A crypto-linked debit card is a payment card connected to a cryptocurrency wallet or exchange that lets you pay in stores or online by converting your crypto into regular currency at the moment of purchase, much like a debit card that draws from a bank account. For investors, these cards matter because they help turn digital coins into everyday spending, influencing demand, trading volume, merchant acceptance, fee revenue and regulatory exposure for firms involved in the crypto ecosystem.

stablecoin financial

"crypto card spending now rivals peer-to-peer stablecoin transfers in scale"

A stablecoin is a type of digital currency designed to keep its value steady, often by being backed by traditional assets like money or commodities. For investors, stablecoins offer a reliable way to move money quickly across digital platforms without the value fluctuations common with other cryptocurrencies, making them useful for saving, trading, or transferring funds with less risk of sudden losses.

peer-to-peer technical

"crypto card spending now rivals peer-to-peer stablecoin transfers in scale"

A peer-to-peer arrangement lets people or businesses deal directly with each other instead of going through a middleman, like a bank or broker. For investors it matters because peer-to-peer models can lower costs, change how companies make money, and shift where risks and regulations fall—think of it like a community marketplace where buyers and sellers interact face-to-face rather than through a shop owner.

payment rails technical

"targets integration of Dogecoin Into Traditional Payment Rails"

Payment rails are the networks and systems that move money electronically between buyers, sellers, banks and payment processors—think of them as the roads and tunnels that let cash travel from one place to another. They matter to investors because their speed, cost, reliability and geographic reach affect a business’s ability to collect revenue, control costs, expand into new markets and manage fraud risk, which in turn influences profitability and growth prospects.

digital assets financial

"underscoring that digital assets are increasingly being used for everyday consumer purchases"

Digital assets are electronic files or representations of value stored electronically, such as cryptocurrencies, digital tokens, or digital art. They matter to investors because they can be bought, sold, and used for transactions much like physical assets, but exist entirely in digital form, offering new opportunities for investment and financial innovation.

View in glossary

stablecoin-linked card issuing programs financial

"Visa said it supports more than 130 stablecoin-linked card issuing programs"

A stablecoin-linked card issuing program is a payment service that gives customers physical or virtual cards which spend a cryptocurrency designed to hold a steady value (a stablecoin), automatically converting it into local currency at the point of sale. For investors, these programs act like a bridge between crypto and everyday spending—they can drive user growth and transaction fees but also bring liquidity, custody and regulatory risks similar to running a bank or payments business.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Explosive growth in crypto card usage signals a new era of real-world digital currency adoption

NEW YORK and MIAMI, March 12, 2026 (GLOBE NEWSWIRE) -- House of Doge, the official corporate arm of the Dogecoin Foundation, along with merger partner Brag House Holdings (NASDAQ:TBH) today shared commentary from CEO Marco Margiotta on the accelerating convergence of traditional finance and digital payments and how the company is positioning Dogecoin’s massive community to participate in this shift.

Crypto-linked debit card spending has reached an $18 billion annualized run rate¹, growing more than 15× since 2023, signaling a major shift toward real-world crypto usage. This has been supported by global payment networks and widespread merchant acceptance. Industry research suggests crypto card spending now rivals peer-to-peer stablecoin transfers in scale, underscoring that digital assets are increasingly being used for everyday consumer purchases rather than remaining confined to trading and wallet-to-wallet activity.

“Cards are the bridge between digital currency and everyday life,” said Marco Margiotta, CEO of House of Doge. “When digital assets can be spent anywhere traditional cards are accepted, adoption accelerates dramatically. This is the moment where crypto moves from speculation to real-world utility.”

Momentum in the category is also being reinforced by major global payment networks. Visa said it supports more than 130 stablecoin-linked card issuing programs across more than 40 countries², while Mastercard says its crypto card programs enable spending across more than 150 million acceptance locations³ and has launched a new Crypto Partner Program with more than 85 industry leaders⁴. Together, these developments suggest crypto-linked cards are evolving from a niche product into a more established part of the global payments landscape.

Bridging Dogecoin with card based payments would activate one of the world’s most popular digital currencies everywhere, instantly. “Rather than rebuilding the financial system from scratch, we are working towards integrating Dogecoin into the rails that already connect millions of merchants and billions of consumers worldwide. Partnerships allow us to lower development costs, reduce regulatory friction, and dramatically accelerate time to market.”

“The fastest path to adoption is meeting users where they already are,” Margiotta added. “That means wallets, cards, mobile payments, and global payment networks. Consumers won’t think in terms of crypto or fiat—they’ll simply pay. Our goal is to make Dogecoin part of that seamless experience.”

As digital asset spending continues to grow, House of Doge sees a significant opportunity to help bridge traditional finance and the next generation of internet-native money.

About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the infrastructure needed to bring Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Media Contacts

House of Doge
Angela Gorman
Communications Director
Email: angela@houseofdoge.com
Tel: (917) 348-0083

Brag House Holdings
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

____________________________

¹https://www.coindesk.com/business/2026/01/16/crypto-card-spending-hits-usd18-billion-annualized-as-stablecoin-use-shifts-to-everyday-payments
²https://s1.q4cdn.com/050606653/files/doc_financials/2025/q4/CORRECTED-TRANSCRIPT_-Visa-Inc-V-US-Q4-2025-Earnings-Call-28-October-2025-5_00-PM-ET.pdf?utm_source=chatgpt.com
³https://www.mastercard.com/us/en/business/payments/consumer-payments/next-gen-payments/digital-asset-solutions/crypto-card-program.html
⁴ https://www.mastercard.com/us/en/news-and-trends/stories/2026/mastercard-crypto-partner-program.html

FAQ

How large is global crypto card spending and what does it mean for TBH (House of Doge)?

Global crypto-linked card spending is at an $18 billion annualized run rate, indicating sizable real-world usage. According to House of Doge, this growth underlines a shift from trading to everyday payments and supports efforts to integrate Dogecoin into card rails for consumer use.

What growth has crypto card spending seen since 2023 and how does that affect TBH's strategy?

Crypto card spending has grown more than 15× since 2023, showing rapid adoption momentum. According to House of Doge, this surge motivates integrating Dogecoin with existing payment rails to capitalize on mass-market card acceptance and speed deployment.

Which payment networks support crypto card programs that could help TBH's Dogecoin integration?

Major networks cited include Visa and Mastercard, which back numerous crypto-linked card programs globally. According to House of Doge, these networks' programs and partner ecosystems provide the acceptance footprint and technical pathways for Dogecoin card rollouts.

How would integrating Dogecoin into traditional payment rails impact everyday consumers and TBH shareholders?

Integration aims to let consumers spend Dogecoin wherever cards are accepted, increasing real-world utility. According to House of Doge, leveraging existing rails reduces costs and regulatory complexity, potentially accelerating adoption and network effects beneficial to TBH's market presence.

What obstacles did House of Doge identify for Dogecoin card adoption and how will TBH address them?

House of Doge noted regulatory friction and development costs as barriers to adoption. According to the company, partnerships with established payment networks can lower costs, ease regulatory paths, and speed time to market for Dogecoin-based card products.