Taboola.Com Ltd Stock Price, News & Analysis

Taboola (TBLA) has launched DeeperDive, a groundbreaking Generative AI answer engine designed specifically for publisher websites. The technology allows readers to ask questions and receive AI-powered answers sourced directly from publishers' content, with Gannett | USA TODAY Network and The Independent as initial partners. DeeperDive leverages Taboola's network of 600M daily active users across 9,000 publisher partners to provide contextual, real-time answers while keeping readers engaged on publishers' sites. The platform aims to combat the threat of AI search engines that scrape content without compensation by creating new monetization opportunities through high-intent advertising. The system provides smarter answers for readers, increases publisher engagement, and unlocks new revenue streams by enabling publishers to capture search-like advertising revenue within their own environments.

Taboola (TBLA) has enhanced its Realize performance marketing platform with Predictive Audiences, a new AI-powered technology that helps advertisers find high-converting customers. The technology has shown impressive results, with advertisers increasing their Realize spend by nearly 40% year-over-year while achieving up to 270% growth in conversions without significant CPA changes. Major clients including The Motley Fool, QuinStreet, and NerdWallet have successfully implemented the solution. Predictive Audiences combines advertisers' first-party conversion data with Taboola's network data to identify and target users most likely to convert. The platform offers flexible campaign optimization options and extends reach across Taboola's publisher network, apps, and OEMs. Since its limited launch in February, weekly spend through Predictive Audiences has tripled, demonstrating strong market adoption.

Taboola (TBLA), a global leader in performance advertising, has announced its management team's participation in four upcoming investor conferences in May 2025:

• Needham Technology, Internet & Telecom Conference on May 13 at 2:15 p.m. ET
• Seaport Growth Conference on May 15 at 1:00 p.m. ET
• B. Riley Institutional Investors Conference on May 21
• TD Cowen Technology, Media & Telecom Conference on May 28 at 1:50 p.m. ET

Live webcasts and replays of the fireside chats will be accessible through Taboola's investor relations website at investors.taboola.com.

Taboola (TBLA) reported strong Q1 2025 financial results, exceeding guidance across all key metrics. Revenue reached $427 million, up 3% year-over-year, driven by 9% growth in Scaled Advertisers. Ex-TAC Gross Profit grew 9% to $152 million, while Adjusted EBITDA increased 53% to $36 million with margins expanding to 23.7%. Operating loss improved to $6 million from $18 million in Q1 2024. Free Cash Flow strengthened to $36 million, up from $27 million. For Q2 2025, Taboola expects revenues of $438-458 million and Adjusted EBITDA of $38-44 million. The company's full-year 2025 guidance projects revenues of $1.838-1.888 billion and Adjusted EBITDA of $201-209 million.

Taboola has announced an expanded partnership with Samsung to provide news recommendations on Samsung devices globally. The multi-year agreement will see Taboola powering content recommendations on Samsung News, a widely-used news application available on millions of Samsung mobile devices, focusing on markets across Europe and India.

This collaboration builds upon an existing relationship between the two companies, enhancing Samsung users' access to content from Taboola's extensive publisher network. The partnership aims to increase publisher traffic while delivering personalized news recommendations to Samsung device users.

CEO Adam Singolda emphasized the significance of deepening ties with Samsung, highlighting the partnership's focus on delivering relevant and engaging news content while improving mobile user experiences.

Taboola (TBLA) has announced an expansion of its long-term partnership with Gannett, enhancing its Realize offering for performance advertisers. The partnership, which began in 2013, now enables advertisers to access display inventory across Gannett's digital properties, including USA TODAY and over 200 local publications in the USA TODAY Network.

The expanded partnership introduces Realize, a new AI-powered performance engine that optimizes ad campaigns across Taboola's publisher network. The system leverages unique data from Taboola's code-on-page integrations with publishers to enhance ad placement and optimization.

Taboola (TBLA), a global leader in performance advertising, has scheduled its First Quarter 2025 Financial Results announcement for Wednesday, May 7, 2025. The company will host a conference call and webcast with senior management at 8:30 a.m. ET to discuss the quarterly results.

The earnings call will be accessible via webcast through the company's investor relations website. Interested participants can register for dial-in details through a provided registration link. The webcast recording will remain available for replay until May 7, 2026.

Taboola (TBLA) has released a new study conducted with Qualtrics revealing significant challenges in social media advertising performance. The research shows that nearly 75% of performance marketers are experiencing diminishing returns on their social media ad investments, with most reporting that these diminishing returns affect over 30% of their spend.

Despite projections that social media ad spend will reach $239 billion in 2025 and $273 billion in 2026, marketers are facing obstacles due to audience saturation, rising costs, and ad fatigue. The study, which surveyed over 300 US advertisers from brands and agencies, found that over 80% of performance marketers are implementing multiple tactics to combat these challenges, with more than half expanding into additional digital channels beyond social media.

Taboola (TBLA) has announced that its Q1 2025 performance is tracking toward the high end of previously disclosed guidance ranges across all key metrics, including Revenues, Gross profit, ex-TAC Gross Profit, and Adjusted EBITDA. The company will report its complete Q1 2025 results before market opening on May 7, 2025.

The company notes that these preliminary indicators are unaudited and subject to change. Additionally, Taboola is hosting an Investor Day on March 26, 2025 at 10:00 a.m. ET, which will be accessible via webcast through their investor relations website.