Toyota Announces Multifaceted Partnership with Latin GRAMMY Winning Singer-Songwriter, Ela Taubert
Toyota (TM) has announced a year-long partnership with Latin GRAMMY-winning Colombian pop artist Ela Taubert. The collaboration includes Toyota being the presenting sponsor of Taubert's upcoming U.S. tour, which coincides with her debut album 'Preguntas A Las 11:11'. The partnership kicked off at the Sueños Music Festival in Chicago, where Taubert performed at the Toyota Music Den (TMD) alongside other emerging artists.
As part of the partnership, Taubert will be featured in Toyota projects throughout the year, including becoming the first Latin artist on 'Sounds of the Road', an exclusive performance and interview series presented by Toyota and SiriusXM®. The collaboration also included vehicle activations featuring the Land Cruiser and Prius Prime plug-in at the TMD space.
Toyota (TM) ha annunciato una collaborazione annuale con l'artista pop colombiana vincitrice del Latin GRAMMY, Ela Taubert. La partnership prevede che Toyota sia lo sponsor principale del prossimo tour negli Stati Uniti di Taubert, che coincide con l'uscita del suo album di debutto 'Preguntas A Las 11:11'. La collaborazione è iniziata al Sueños Music Festival di Chicago, dove Taubert si è esibita al Toyota Music Den (TMD) insieme ad altri artisti emergenti.
Come parte dell'accordo, Taubert sarà protagonista in vari progetti Toyota durante l'anno, incluso il ruolo di prima artista latina nella serie esclusiva di performance e interviste 'Sounds of the Road', presentata da Toyota e SiriusXM®. La collaborazione ha inoltre previsto attività con veicoli come la Land Cruiser e la Prius Prime plug-in presso lo spazio TMD.
Toyota (TM) ha anunciado una asociación anual con la artista pop colombiana ganadora del Latin GRAMMY, Ela Taubert. La colaboración incluye que Toyota sea el patrocinador principal de la próxima gira de Taubert en Estados Unidos, que coincide con el lanzamiento de su álbum debut 'Preguntas A Las 11:11'. La alianza comenzó en el Sueños Music Festival en Chicago, donde Taubert actuó en el Toyota Music Den (TMD) junto a otros artistas emergentes.
Como parte de la asociación, Taubert aparecerá en varios proyectos de Toyota durante el año, incluyendo ser la primera artista latina en 'Sounds of the Road', una serie exclusiva de presentaciones y entrevistas presentada por Toyota y SiriusXM®. La colaboración también incluyó activaciones de vehículos con la Land Cruiser y la Prius Prime plug-in en el espacio TMD.
Toyota (TM)가 라틴 그래미 수상 콜롬비아 팝 아티스트 Ela Taubert와 1년간 파트너십을 발표했습니다. 이번 협업에는 Taubert의 데뷔 앨범 'Preguntas A Las 11:11' 발매와 맞물린 미국 투어의 공식 후원사가 Toyota가 되는 내용이 포함되어 있습니다. 이 파트너십은 시카고에서 열린 Sueños 뮤직 페스티벌에서 시작되었으며, Taubert는 Toyota Music Den(TMD)에서 다른 신진 아티스트들과 함께 공연했습니다.
파트너십의 일환으로 Taubert는 연중 Toyota 프로젝트에 참여하며, Toyota와 SiriusXM®이 공동 주최하는 독점 공연 및 인터뷰 시리즈 'Sounds of the Road'에 최초의 라틴 아티스트로 출연합니다. 또한 Land Cruiser와 Prius Prime 플러그인 차량이 TMD 공간에서 소개되는 차량 프로모션도 포함되어 있습니다.
Toyota (TM) a annoncé un partenariat d'un an avec l'artiste pop colombienne lauréate d'un Latin GRAMMY, Ela Taubert. Cette collaboration fait de Toyota le sponsor principal de la prochaine tournée américaine de Taubert, qui coïncide avec la sortie de son premier album 'Preguntas A Las 11:11'. Le partenariat a débuté lors du Sueños Music Festival à Chicago, où Taubert s'est produite au Toyota Music Den (TMD) aux côtés d'autres artistes émergents.
Dans le cadre de ce partenariat, Taubert sera mise en avant dans divers projets Toyota tout au long de l'année, notamment en devenant la première artiste latine à participer à 'Sounds of the Road', une série exclusive de performances et d'interviews présentée par Toyota et SiriusXM®. La collaboration inclut également des activations de véhicules avec le Land Cruiser et la Prius Prime hybride rechargeable dans l'espace TMD.
Toyota (TM) hat eine einjährige Partnerschaft mit der Latin-GRAMMY-prämierten kolumbianischen Pop-Künstlerin Ela Taubert angekündigt. Die Zusammenarbeit umfasst, dass Toyota Hauptsponsor von Tauberts bevorstehender US-Tour ist, die mit ihrem Debütalbum 'Preguntas A Las 11:11' zusammenfällt. Die Partnerschaft begann beim Sueños Music Festival in Chicago, wo Taubert im Toyota Music Den (TMD) zusammen mit anderen aufstrebenden Künstlern auftrat.
Im Rahmen der Partnerschaft wird Taubert im Laufe des Jahres in verschiedenen Toyota-Projekten vorgestellt, darunter als erste lateinamerikanische Künstlerin in der exklusiven Konzert- und Interviewreihe 'Sounds of the Road', präsentiert von Toyota und SiriusXM®. Die Zusammenarbeit beinhaltete außerdem Fahrzeugpräsentationen mit dem Land Cruiser und dem Prius Prime Plug-in im TMD-Bereich.
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Partnership includes Ela's highly anticipated
The vibrant partnership aims to engage with Toyota fans and provide them with opportunities to experience Ela Taubert's melodic sounds, that mixes anglo pop with Latin, and gain access to her music throughout the year, including as the presenting sponsor of her much anticipated international tour, which coincides with the release of the album by the same name 'Preguntas a las 11:11', with
"Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural connection," said Dedra DeLilli, vice president marketing communications, Toyota. "We are thrilled to be joining her on this blossoming musical path to bring an immersive music experience that resonates with the passions of the next generation."
Most recently, Ela Taubert joined Toyota at the Sueños Music Festival, as the featured artist performing a special set at the Toyota Music Den (TMD), an intimate experiential space giving fans a front row seat to some of the most talented emerging artists. Held in
Along with the music stage, the TMD space featured numerous fan activities, including vehicle activations – showcasing the Land Cruiser and Prius Prime plug-in – that bring music to life and include fan favorite giveaways.
Ela Taubert's musical sounds will continue to be featured in other Toyota projects this year. She will appear on Sounds of the Road, presented by Toyota and SiriusXM®, an exclusive performance and interview series featuring emerging and established artists. Her episode, launching later this year, will be in Spanish and the first time the series features a Latin artist.
Fans can view exclusive content from Sueños and stay in the loop of the exciting partnership and upcoming tour by following Toyota Latino on Instagram and Facebook.
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About Ela Taubert
Ela Taubert is a Colombian Latin pop singer-songwriter from Bogotá, blending her Latin roots with influences like Miley Cyrus, Adele, and Taylor Swift. Her minimalist vocal pop with alternative touches creates an emotional refuge for fans. In 2024, she opened for Karol G's stadium show in Bogotá, won her first Latin GRAMMY for 'Best New Artist,' and performed a remix of "¿Cómo Pasó?" with Joe Jonas. In 2025, she was named an "Artist to Watch" by Amazon Music, Pandora, and VEVO DSCVR, collaborated with Max Martin, and earned an iHeartRadio nomination. She also debuted at major festivals Estéreo Picnic and Tecate Pa'l Norte, solidifying her status as a rising star in Latin pop.
MEDIA CONTACTS:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com
Delia López
Conill for Toyota
424-239-4078
delia.lopez@conill.com
SOURCE Toyota Motor North America
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