Toyota Announces Multifaceted Partnership with Latin GRAMMY Winning Singer-Songwriter, Ela Taubert

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Toyota (TM) has announced a year-long partnership with Latin GRAMMY-winning Colombian pop artist Ela Taubert. The collaboration includes Toyota being the presenting sponsor of Taubert's upcoming U.S. tour, which coincides with her debut album 'Preguntas A Las 11:11'. The partnership kicked off at the Sueños Music Festival in Chicago, where Taubert performed at the Toyota Music Den (TMD) alongside other emerging artists.

As part of the partnership, Taubert will be featured in Toyota projects throughout the year, including becoming the first Latin artist on 'Sounds of the Road', an exclusive performance and interview series presented by Toyota and SiriusXM®. The collaboration also included vehicle activations featuring the Land Cruiser and Prius Prime plug-in at the TMD space.

Partnership includes Ela's highly anticipated U.S. tour set to kick-off later this year

PLANO, Texas, May 29, 2025 /PRNewswire/ -- To kick off this year's Latin music journey, Toyota announced a year-long partnership with Colombian pop phenom, Ela Taubert, who recently released her highly acclaimed debut album 'Preguntas A Las 11:11'. The dynamic collaboration aims to redefine the journey of music discovery for young fans while providing a genuine connection with Toyota's commitment to supporting emerging artists on their road to success.

The vibrant partnership aims to engage with Toyota fans and provide them with opportunities to experience Ela Taubert's melodic sounds, that mixes anglo pop with Latin, and gain access to her music throughout the year, including as the presenting sponsor of her much anticipated international tour, which coincides with the release of the album by the same name 'Preguntas a las 11:11', with U.S. tour stops to be announced soon.

"Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural connection," said Dedra DeLilli, vice president marketing communications, Toyota. "We are thrilled to be joining her on this blossoming musical path to bring an immersive music experience that resonates with the passions of the next generation." 

Most recently, Ela Taubert joined Toyota at the Sueños Music Festival, as the featured artist performing a special set at the Toyota Music Den (TMD), an intimate experiential space giving fans a front row seat to some of the most talented emerging artists. Held in Chicago, Illinois, other artists joining the lineup at the TMD included Latin boy band sensation, DND (Do Not Disturb) from Miami, California singer/songwriter Eddie Zuko, Venezuelan artist Kobi Cantillo, and DJs Gio Sandz, Chava and Latin EDM DJ and producer 2Deep.

Along with the music stage, the TMD space featured numerous fan activities, including vehicle activations – showcasing the Land Cruiser and Prius Prime plug-in – that bring music to life and include fan favorite giveaways.

Ela Taubert's musical sounds will continue to be featured in other Toyota projects this year.  She will appear on Sounds of the Road, presented by Toyota and SiriusXM®, an exclusive performance and interview series featuring emerging and established artists. Her episode, launching later this year, will be in Spanish and the first time the series features a Latin artist.

Fans can view exclusive content from Sueños and stay in the loop of the exciting partnership and upcoming tour by following Toyota Latino on Instagram and Facebook. 

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

About Ela Taubert

Ela Taubert is a Colombian Latin pop singer-songwriter from Bogotá, blending her Latin roots with influences like Miley Cyrus, Adele, and Taylor Swift. Her minimalist vocal pop with alternative touches creates an emotional refuge for fans. In 2024, she opened for Karol G's stadium show in Bogotá, won her first Latin GRAMMY for 'Best New Artist,' and performed a remix of "¿Cómo Pasó?" with Joe Jonas. In 2025, she was named an "Artist to Watch" by Amazon Music, Pandora, and VEVO DSCVR, collaborated with Max Martin, and earned an iHeartRadio nomination. She also debuted at major festivals Estéreo Picnic and Tecate Pa'l Norte, solidifying her status as a rising star in Latin pop.

MEDIA CONTACTS:

Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com

Delia López
Conill for Toyota
424-239-4078
delia.lopez@conill.com

 

SOURCE Toyota Motor North America

FAQ

What is Toyota's new partnership with Ela Taubert in 2025?

Toyota announced a year-long partnership with Latin GRAMMY winner Ela Taubert, including being the presenting sponsor of her U.S. tour and featuring her in various Toyota projects throughout 2025.

How is Toyota (TM) integrating its vehicles into the Ela Taubert partnership?

Toyota showcased its Land Cruiser and Prius Prime plug-in vehicles through activations at the Toyota Music Den during the Sueños Music Festival in Chicago.

What is Toyota's Sounds of the Road series and how does it relate to Ela Taubert?

Sounds of the Road is an exclusive performance and interview series by Toyota and SiriusXM®. Ela Taubert will be the first Latin artist featured on the series, with her Spanish-language episode launching later in 2025.

Where can fans follow Toyota's partnership with Ela Taubert?

Fans can follow Toyota Latino on Instagram and Facebook for exclusive content and updates about the partnership and upcoming tour.