Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results

Rhea-AI Summary

Toyota (NYSE:TM) reported March 2026 U.S. sales of 211,617 vehicles, down 8.5% year-over-year and down 4.9% on a DSR basis. Electrified vehicle sales totaled 115,422 in March (54.5% of volume), up 2.5% versus March 2025. First-quarter U.S. sales were 569,420, down 0.1% year-over-year; first-quarter electrified sales were 287,276, representing 50.5% of volume.

The Toyota division posted Q1 sales up 0.3% while Lexus Q1 sales fell 2.5%. Highlights include all-time bests for Corolla Cross Gas, Grand Highlander Hybrid, Lexus RZ and NX plug-in hybrid.

Positive

• Electrified share 54.5% of March sales
• March electrified sales +2.5% to 115,422 units
• BZ BEV March volume +139.5%
• Lexus RZ March volume +161.3%
• Grand Highlander March volume +26.8%
• 4Runner March volume +77.4%

Negative

• Total TMNA March sales -8.5% (211,617 units)
• Lexus March sales -17.3%
• RAV4 March volume -47.7%
• Prius March volume -59.5%
• Land Cruiser March volume -53.6%
• RX/Toyota truck declines Total TMNA truck volume -8.3% in March

News Market Reaction – TM

+1.74%

+1.74% Session close to close

In the Apr 1 session, TM gained 1.74%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details how Toyota balanced softer headline volumes with a higher electrified mix,...

Analysis

This announcement details how Toyota balanced softer headline volumes with a higher electrified mix, as electrified vehicles reached 115,422 units and 54.5% of March U.S. sales. First-quarter totals were essentially flat year over year, underscoring stable demand despite RAV4 production constraints. Recent history shows parallel efforts in U.S. investment and expanded BEV offerings. Investors may watch how nameplates like Corolla Cross and Grand Highlander sustain their strength and how electrified sales trend relative to total TMNA volumes.

Key Figures

March 2026 U.S. sales: 211,617 vehicles March electrified sales: 115,422 vehicles Q1 2026 U.S. sales: 569,420 vehicles +5 more

8 metrics

March 2026 U.S. sales 211,617 vehicles TMNA March 2026, down 8.5% vs March 2025 (volume basis)

March electrified sales 115,422 vehicles TMNA March 2026, up 2.5% vs March 2025 (volume basis)

Q1 2026 U.S. sales 569,420 vehicles TMNA Q1 2026, down 0.1% vs Q1 2025 (volume basis)

Q1 electrified sales 287,276 vehicles TMNA Q1 2026, down 0.5% vs Q1 2025 (volume basis)

EV mix March 54.5% Electrified vehicles as share of TMNA March 2026 sales

EV mix Q1 50.5% Electrified vehicles as share of TMNA Q1 2026 sales

Electrified nameplates 32 models Total electrified vehicles available across Toyota and Lexus brands

Corolla March sales 23,210 vehicles March 2026, up 8.0% vs March 2025 (volume basis)

Historical Context

5 past events · Latest: Mar 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 23	U.S. investment plan	Positive	+2.7%	Announced $1B U.S. investment to expand BEV capacity and Grand Highlander output.
Mar 04	Music tour partnership	Positive	+0.3%	Completed Ela Taubert tour partnership showcasing experiential, music-focused brand marketing.
Feb 23	Home charger partnership	Positive	-0.7%	Partnered with Treehouse to streamline home Level 2 charger purchase and installation.
Feb 18	C-HR EV launch	Positive	-0.9%	Debut of 2026 C-HR BEV compact SUV with 74.7-kWh battery and 287-mile range.
Feb 17	bZ Woodland launch	Positive	-1.1%	Unveiled all-electric bZ Woodland SUV with 375-hp dual-motor AWD and 281-mile range.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Toyota news has often been positive on investment and EV product expansion, but share reactions have been mixed, with several EV-related launches seeing short-term price declines despite constructive narratives.

Recent Company History

Over the past several months, Toyota has highlighted major U.S. investments and an expanded battery-electric lineup. On Mar 23, 2026, a $1 billion investment in Kentucky and Indiana supported BEV capacity and Grand Highlander assembly, and TM shares rose 2.74%. Earlier, new EV models like the 2026 C-HR and bZ Woodland SUV were introduced, but those launches saw modest single-day declines. Today’s U.S. sales update adds context on how electrified vehicles are translating into unit volumes.

Key Terms

daily selling rate, plug-in hybrid, bev, phev, +4 more

8 terms

daily selling rate financial

"down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis"

Daily selling rate is the typical number or value of shares or securities a seller places into the market each trading day, showing how quickly supply is being offered. Investors watch it because a high daily selling rate can add sustained selling pressure that pushes a stock’s price down and affects liquidity, while a low rate means less immediate supply and potentially steadier prices—think of it as the flow of water from a faucet that influences the level in a basin.

plug-in hybrid technical

"Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever"

A plug-in hybrid is a type of vehicle that combines a traditional gasoline engine with an electric battery that can be recharged by plugging it into an external power source. This allows the car to run on electric power alone for short distances, reducing fuel use and emissions. For investors, plug-in hybrids represent advances in clean transportation technology that could influence automotive markets and environmental policies.

bev technical

"2026 and newer BEV and PHEV buyers. Treehouse offers virtual scoping"

Bev is a common shorthand for bevacizumab, a lab-made antibody drug that blocks blood vessel growth to tumors; think of it as cutting off the supply lines a growing city needs. Investors watch news about bev closely because trial results, regulatory decisions, or changes in use can materially affect sales forecasts, drug portfolios and a company’s valuation in the oncology market.

phev technical

"2026 and newer BEV and PHEV buyers. Treehouse offers virtual scoping"

A PHEV, or plug‑in hybrid electric vehicle, is a car that combines a gasoline engine with an electric motor and a battery that can be charged from an external power source; it can run short trips on electricity alone and switch to gasoline for longer drives. Investors care because PHEVs sit between conventional cars and full electric vehicles, affecting automakers’ sales mix, fuel cost exposure, regulatory compliance and demand for batteries and charging infrastructure—factors that influence revenue, costs and competitive position.

form f-3asr regulatory

"has filed a Form F-3ASR (Automatic Shelf Registration) on June 28, 2025"

Form F-3ASR is a U.S. Securities and Exchange Commission filing that lets an eligible foreign company pre-register securities for sale to U.S. investors using the SEC’s automatic shelf process. Think of it like a pre-approved credit line: it gives the company the flexibility to raise money quickly when needed, which matters to investors because it can speed new share or bond offerings, affect supply of securities, and therefore influence share price and dilution risk.

automatic shelf registration regulatory

"Form F-3ASR (Automatic Shelf Registration) on June 28, 2025, registering senior debt"

Automatic shelf registration is a process that allows companies to register securities with regulators in advance, so they can sell new shares or bonds quickly whenever market conditions are favorable. For investors, this means companies can raise money more efficiently, often leading to more timely investment opportunities. It helps ensure that companies can respond swiftly to financing needs without lengthy approval delays.

senior debt securities financial

"Form F-3ASR (Automatic Shelf Registration) on June 28, 2025, registering senior debt securities"

Senior debt securities are loans or bonds a company issues that have priority for receiving interest and principal payments and for claims on assets if the company goes bankrupt; think of them as people at the front of the repayment line. They matter to investors because that higher priority usually means lower risk and lower interest income than junior debt, so they influence expected return, safety, and how a portfolio balances yield versus protection.

restricted stock units financial

"He holds 38,800 restricted stock units, which will vest when he retires"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

• Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever

• Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever

• 32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands

• TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent

PLANO, Texas, April 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume. 

For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.

Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.

Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952

 vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.

"Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America.  "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4.  This resilience gives us great confidence as we continue driving toward our full-year goals."

Highlights (volume basis unless otherwise noted) 

TMNA:

• First quarter sales down 0.1 percent
• First quarter electrified vehicle sales of 287,276, down 0.5 percent
• March sales down 8.5 percent
• March electrified vehicle sales of 115,422, up 2.5 percent
• 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
• Among the lowest incentives among full-line manufacturers

Toyota Division:

• Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-ever
• First quarter sales up 0.3 percent
• First quarter electrified vehicle sales of 252,369, down 1.4 percent
• March sales down 6.9 percent
• March electrified vehicle sales of 101,500, up 2.4 percent

Lexus Division:

• RZ and NX Plug-in Hybrid achieved an all-time best-ever
• First quarter sales down 2.5 percent
• First quarter electrified vehicle sales of 34,907, up 6.2 percent
• March sales down 17.3 percent
• March electrified vehicle sales of 13,922, up 3.2 percent

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:
Derrick Brown
derrick.brown@toyota.com

TOYOTA  U.S. SALES SUMMARY
March 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL %	2026	2025	DSR %	VOL %
TOTAL TMNA	211,617	231,336	-4.9	-8.5	569,420	570,270	-0.1	-0.1
TOTAL TOYOTA DIV.	182,606	196,241	-3.2	-6.9	488,468	487,227	0.3	0.3
TOTAL LEXUS DIV.	29,011	35,095	-14.0	-17.3	80,952	83,043	-2.5	-2.5
COROLLA	23,210	21,495	12.3	8.0	62,574	55,456	12.8	12.8
SUPRA	357	179	107.4	99.4	919	421	118.3	118.3
GR86 (INCL FR-S)	605	1,146	-45.1	-47.2	2,046	2,777	-26.3	-26.3
MIRAI	15	0	0.0	0.0	63	33	90.9	90.9
CROWN	842	986	-11.2	-14.6	2,941	2,236	31.5	31.5
PRIUS	2,941	7,258	-57.9	-59.5	9,737	16,653	-41.5	-41.5
CAMRY	30,680	29,661	7.6	3.4	78,255	70,308	11.3	11.3
TOTAL TOYOTA DIV. CAR	58,651	60,725	0.4	-3.4	156,537	147,885	5.9	5.9
IS	2,003	2,139	-2.6	-6.4	5,045	4,779	5.6	5.6
RC	39	186	-78.2	-79.0	200	452	-55.8	-55.8
ES	418	4,020	-89.2	-89.6	3,044	9,198	-66.9	-66.9
LS	5	140	-96.3	-96.4	143	420	-66.0	-66.0
LC	111	149	-22.5	-25.5	324	519	-37.6	-37.6
TOTAL LEXUS DIV. CAR	2,576	6,634	-59.6	-61.2	8,756	15,368	-43.0	-43.0
TOTAL TMNA CAR	61,227	67,359	-5.5	-9.1	165,293	163,253	1.2	1.2
C-HR BEV	13	0	0.0	0.0	13	0	0.0	0.0
BZ	4,019	1,678	149.1	139.5	10,029	5,610	78.8	78.8
RAV4	21,693	41,509	-45.6	-47.7	59,869	115,402	-48.1	-48.1
COROLLA CROSS	11,709	10,879	11.9	7.6	30,093	24,120	24.8	24.8
CROWN SIGNIA	2,026	2,806	-24.9	-27.8	5,293	7,908	-33.1	-33.1
VENZA	1	39	-97.3	-97.4	4	672	-99.4	-99.4
HIGHLANDER	6,131	5,523	15.4	11.0	15,783	12,017	31.3	31.3
GRAND HIGHLANDER	13,895	10,959	31.9	26.8	34,607	25,719	34.6	34.6
4RUNNER	12,380	6,980	84.4	77.4	33,244	8,435	294.0	294.1
SEQUOIA	2,218	1,896	21.7	17.0	6,382	5,107	25.0	25.0
LAND CRUISER	2,719	5,860	-51.7	-53.6	8,083	15,416	-47.6	-47.6
TOTAL TOYOTA DIV. SUV	76,804	88,129	-9.4	-12.9	203,400	220,406	-7.7	-7.7
SIENNA	9,204	9,033	6.0	1.9	24,652	23,561	4.6	4.6
TACOMA	24,998	23,949	8.6	4.4	69,263	59,825	15.8	15.8
TUNDRA	12,949	14,405	-6.5	-10.1	34,616	35,550	-2.6	-2.6
TOTAL TOYOTA DIV. PICKUP	37,947	38,354	2.9	-1.1	103,879	95,375	8.9	8.9
TOTAL TOYOTA DIV. TRUCK	123,955	135,516	-4.9	-8.5	331,931	339,342	-2.2	-2.2
UX	1,242	988	30.7	25.7	2,283	2,525	-9.6	-9.6
NX	4,772	7,077	-29.9	-32.6	13,219	17,992	-26.5	-26.5
RZ	1,842	705	171.7	161.3	4,456	1,454	206.5	206.5
RX	10,964	10,452	9.1	4.9	29,336	24,716	18.7	18.7
TX	4,822	4,584	9.4	5.2	12,489	10,045	24.3	24.3
GX	2,142	3,922	-43.2	-45.4	8,565	9,239	-7.3	-7.3
LX	651	733	-7.6	-11.2	1,848	1,704	8.5	8.5
TOTAL LEXUS DIV. TRUCK	26,435	28,461	-3.4	-7.1	72,196	67,675	6.7	6.7
TOTAL TMNA TRUCK	150,390	163,977	-4.6	-8.3	404,127	407,017	-0.7	-0.7
Selling Days	25	26			75	75
DSR = Daily Selling Rate
	TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
March 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL%	2026	2025	DSR %	VOL%
TOYOTA PRIUS HYBRID	1,730	5,727	-68.6	-69.8	6,923	12,893	-46.3	-46.3
TOYOTA PRIUS PLUG-IN HYBRID	1,211	1,531	-17.7	-20.9	2,814	3,760	-25.2	-25.2
TOYOTA COROLLA HYBRID	4,359	5,529	-18.0	-21.2	12,175	14,523	-16.2	-16.2
TOYOTA CAMRY HYBRID	30,680	29,655	7.6	3.5	78,247	70,281	11.3	11.3
TOYOTA MIRAI	15	0	0.0	0.0	63	33	90.9	90.9
TOYOTA CROWN	842	986	-11.2	-14.6	2,941	2,236	31.5	31.5
TOYOTA SIENNA HYBRID	9,202	9,031	6.0	1.9	24,649	23,559	4.6	4.6
TOYOTA 4RUNNER HYBRID	2,433	147	1,621.0	1,555.0	7,421	147	4,948.0	4,948.0
TOYOTA HIGHLANDER HYBRID	4,953	3,017	70.7	64.2	11,991	6,641	80.6	80.6
TOYOTA GRAND HIGHLANDER HYBRID	8,275	4,695	83.3	76.3	20,532	10,985	86.9	86.9
TOYOTA SEQUOIA HYBRID	2,218	1,896	21.7	17.0	6,382	5,107	25.0	25.0
TOYOTA LAND CRUISER HYBRID	2,719	5,860	-51.7	-53.6	8,083	15,416	-47.6	-47.6
TOYOTA BZ BEV	4,019	1,678	149.1	139.5	10,029	5,610	78.8	78.8
TOYOTA RAV4 HYBRID	21,111	14,524	51.2	45.4	37,409	49,513	-24.4	-24.4
TOYOTA RAV4 PLUG-IN HYBRID	156	2,631	-93.8	-94.1	1,395	6,355	-78.0	-78.0
TOYOTA COROLLA CROSS HYBRID	912	4,223	-77.5	-78.4	3,118	8,900	-65.0	-65.0
TOYOTA CROWN SIGNIA	2,026	2,806	-24.9	-27.8	5,293	7,908	-33.1	-33.1
TOYOTA VENZA HYBRID	1	39	-97.3	-97.4	4	672	-99.4	-99.4
TOYOTA TACOMA HYBRID	2,368	2,667	-7.7	-11.2	6,887	5,996	14.9	14.9
TOYOTA TUNDRA HYBRID	2,270	2,478	-4.7	-8.4	6,012	5,380	11.7	11.7
LEXUS ES HYBRID	16	1,618	-99.0	-99.0	149	3,524	-95.8	-95.8
LEXUS UX HYBRID	1,242	988	30.7	25.7	2,283	2,525	-9.6	-9.6
LEXUS LX HYBRID	297	209	47.8	42.1	832	317	162.5	162.5
LEXUS NX HYBRID	2,610	2,625	3.4	-0.6	6,759	7,646	-11.6	-11.6
LEXUS NX PLUG-IN HYBRID	1,201	1,143	9.3	5.1	3,229	2,656	21.6	21.6
LEXUS RZ BEV	1,842	705	171.7	161.3	4,456	1,454	206.5	206.5
LEXUS RX HYBRID	4,847	4,183	20.5	15.9	12,251	10,635	15.2	15.2
LEXUS RX PLUG-IN HYBRID	860	1,059	-15.5	-18.8	2,045	2,037	0.4	0.4
LEXUS TX HYBRID	932	884	9.6	5.4	2,679	1,928	39.0	39.0
LEXUS TX PLUG-IN HYBRID	74	70	9.9	5.7	221	137	61.3	61.3
LEXUS LS HYBRID	1	5	-79.2	-80.0	1	18	-94.4	-94.4
LEXUS LC HYBRID	0	0	0.0	0.0	2	4	-50.0	-50.0
TOTAL TMNA Electrified Vehicles	115,422	112,609	6.6	2.5	287,276	288,797	-0.5	-0.5
TOTAL TOYOTA Electrified Vehicles	101,500	99,120	6.5	2.4	252,369	255,916	-1.4	-1.4
TOTAL LEXUS Electrified Vehicles	13,922	13,489	7.3	3.2	34,907	32,881	6.2	6.2
TOTAL TMNA SALES RATIO	54.5 %	48.7 %			50.5 %	50.6 %
Selling Days	25	26			75	75

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-motor-north-america-reports-march-first-quarter-2026-us-sales-results-302731621.html

SOURCE Toyota Motor North America

FAQ

What were Toyota (TM) March 2026 U.S. sales and how did electrified vehicles perform?

Toyota sold 211,617 vehicles in March 2026, with electrified vehicles at 115,422. According to the company, electrified models represented 54.5% of March volume and rose 2.5% year-over-year on a volume basis.

How did Toyota (TM) perform in U.S. first-quarter 2026 sales overall and for electrified vehicles?

Toyota reported 569,420 U.S. sales in Q1 2026, down 0.1% year-over-year. According to the company, electrified sales were 287,276, representing 50.5% of quarter volume, down 0.5% year-over-year.

Which Toyota and Lexus models achieved all-time bests in March 2026 (TM)?

Corolla Cross Gas and Grand Highlander Hybrid achieved Toyota all-time bests; Lexus RZ and NX plug-in hybrid achieved Lexus all-time bests. According to the company, those models hit their highest-ever monthly results in March 2026.

What was the monthly performance of Toyota's BZ BEV and Lexus RZ in March 2026 (TM)?

Toyota BZ BEV rose sharply, with March volume up 139.5%; Lexus RZ jumped 161.3%. According to the company, both models posted strong year-over-year percent gains in March 2026.

How did the Toyota and Lexus divisions compare in Q1 2026 U.S. sales (TM)?

Toyota division Q1 sales were up 0.3%, while Lexus division Q1 sales were down 2.5%. According to the company, Toyota showed slight growth despite production constraints, offsetting Lexus declines.

Which models showed the largest declines in March 2026 U.S. sales for Toyota (TM)?

Significant March declines included RAV4 down 47.7%, Prius down 59.5%, and Land Cruiser down 53.6%. According to the company, these specific model volumes fell sharply year-over-year.