TriNet Launches "Your Path, Our Purpose" Brand Campaign Celebrating the Inspiring Journeys of Small and Medium-Size Businesses
TriNet (NYSE: TNET) has launched its new brand campaign "Your Path, Our Purpose" as part of its "People Matter" creative series. The campaign showcases the journeys of four SMB customers through stunning visuals captured by renowned photographer Annie Leibovitz, featuring special effects by Emmy® winner Garson Yu and music by Piers Baron.
The campaign highlights four innovative companies: Zap Surgical Systems (advanced surgical robotics), Van Leeuwen Ice Cream (artisanal ice cream brand), Zymo Research (biotechnology leader), and Good Culture (organic cultured dairy products). The nationwide campaign will run across television, radio, digital platforms, and out-of-home advertising in major markets including New York City, San Francisco Bay Area, Los Angeles, Boston, and Atlanta.
TriNet (NYSE: TNET) ha lanciato la sua nuova campagna di branding "Your Path, Our Purpose" come parte della serie creativa "People Matter". La campagna racconta i percorsi di quattro clienti PMI attraverso immagini straordinarie realizzate dalla famosa fotografa Annie Leibovitz, con effetti speciali firmati dal vincitore di un Emmy® Garson Yu e musica di Piers Baron.
La campagna mette in luce quattro aziende innovative: Zap Surgical Systems (robotica chirurgica avanzata), Van Leeuwen Ice Cream (marca di gelato artigianale), Zymo Research (leader nel settore biotecnologico) e Good Culture (prodotti lattiero-caseari biologici fermentati). La campagna nazionale sarà trasmessa in televisione, radio, piattaforme digitali e pubblicità outdoor nelle principali città come New York City, la Bay Area di San Francisco, Los Angeles, Boston e Atlanta.
TriNet (NYSE: TNET) ha lanzado su nueva campaña de marca "Your Path, Our Purpose" como parte de su serie creativa "People Matter". La campaña muestra los caminos de cuatro clientes de pequeñas y medianas empresas a través de impresionantes imágenes capturadas por la reconocida fotógrafa Annie Leibovitz, con efectos especiales del ganador del Emmy® Garson Yu y música de Piers Baron.
La campaña destaca cuatro empresas innovadoras: Zap Surgical Systems (robótica quirúrgica avanzada), Van Leeuwen Ice Cream (marca de helados artesanales), Zymo Research (líder en biotecnología) y Good Culture (productos lácteos orgánicos fermentados). La campaña nacional se difundirá en televisión, radio, plataformas digitales y publicidad exterior en mercados principales como Nueva York, el Área de la Bahía de San Francisco, Los Ángeles, Boston y Atlanta.
TriNet (NYSE: TNET)이 "People Matter" 크리에이티브 시리즈의 일환으로 새로운 브랜드 캠페인 "Your Path, Our Purpose"를 시작했습니다. 이 캠페인은 유명 사진작가 Annie Leibovitz가 촬영한 멋진 비주얼과 에미상 수상자 Garson Yu의 특수 효과, Piers Baron의 음악을 통해 네 명의 중소기업 고객의 여정을 보여줍니다.
캠페인은 네 개의 혁신적인 기업을 조명합니다: 첨단 수술 로봇 회사 Zap Surgical Systems, 장인 아이스크림 브랜드 Van Leeuwen Ice Cream, 생명공학 선도 기업 Zymo Research, 그리고 유기농 발효 유제품 브랜드 Good Culture. 전국 캠페인은 뉴욕시, 샌프란시스코 베이 지역, 로스앤젤레스, 보스턴, 애틀랜타 등 주요 시장에서 텔레비전, 라디오, 디지털 플랫폼 및 옥외 광고를 통해 진행됩니다.
TriNet (NYSE : TNET) a lancé sa nouvelle campagne de marque "Your Path, Our Purpose" dans le cadre de sa série créative "People Matter". La campagne met en lumière les parcours de quatre clients PME à travers des visuels époustouflants capturés par la célèbre photographe Annie Leibovitz, avec des effets spéciaux de Garson Yu, lauréat d'un Emmy®, et une musique de Piers Baron.
La campagne présente quatre entreprises innovantes : Zap Surgical Systems (robotique chirurgicale avancée), Van Leeuwen Ice Cream (marque de glace artisanale), Zymo Research (leader en biotechnologie) et Good Culture (produits laitiers biologiques fermentés). Cette campagne nationale sera diffusée à la télévision, à la radio, sur les plateformes numériques et via des publicités extérieures dans les principaux marchés tels que New York, la région de la baie de San Francisco, Los Angeles, Boston et Atlanta.
TriNet (NYSE: TNET) hat seine neue Marken-Kampagne "Your Path, Our Purpose" im Rahmen der kreativen Serie "People Matter" gestartet. Die Kampagne zeigt die Geschichten von vier KMU-Kunden durch beeindruckende Bilder der renommierten Fotografin Annie Leibovitz, mit Spezialeffekten des Emmy®-Gewinners Garson Yu und Musik von Piers Baron.
Die Kampagne stellt vier innovative Unternehmen vor: Zap Surgical Systems (fortschrittliche chirurgische Robotik), Van Leeuwen Ice Cream (handwerkliche Eismarke), Zymo Research (Biotechnologie-Führer) und Good Culture (biologische kultivierte Milchprodukte). Die landesweite Kampagne wird im Fernsehen, Radio, auf digitalen Plattformen und mit Außenwerbung in wichtigen Märkten wie New York City, der San Francisco Bay Area, Los Angeles, Boston und Atlanta ausgestrahlt.
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Features TriNet Customers Van Leeuwen Ice Cream, Zap Surgical Systems, Good Culture, and Zymo Research
At the heart of the campaign are vivid, stunning portraits captured through the lens of world-renowned photographer Annie Leibovitz, who once again collaborated with TriNet to bring these stories to life. With a dynamic visual style and stand-out special effects, by the Emmy® award-winning Garson Yu, and spectacular sounds created by artist and film composer Piers Baron, the campaign immerses viewers into each story, starting at the pivotal moment where purpose meets action. It unfolds like a book coming to life, guided by a moving pen, bringing authentic meaning to every frame.
"Small and medium-size businesses are driving change, improving lives and shaping communities through their innovation and determination," said Michael Mendenhall, TriNet Senior Vice President, Chief Marketing Officer and Chief Communications Officer. "This campaign is a celebration of their impact and a testament to why TriNet exists—to support and empower them at every step of their journey. We are thrilled to partner again with Annie Leibovitz, who has been an integral part of our 'People Matter' series highlighting the incredible ways SMBs are changing the world."
Featured Entrepreneurs and Businesses
"Your Path, Our Purpose" follows four TriNet customers on their journeys while visually spotlighting the place or moment where something happens for the greater good. Each image illustrates them driving change, innovating in their respective industries, and improving lives. The campaign highlights an impressive group of SMB leaders and their companies, all embodying the entrepreneurial spirit, including:
- Zap Surgical Systems – A trailblazer in advanced surgical robotics, Zap Surgical is redefining radiosurgery with its ZAP-X platform, bringing life-saving stereotactic treatments to more people worldwide. Led by Dr. John R. Adler, Jr., a globally renowned innovator and the inventor of the CyberKnife®, Zap is at the forefront of transforming healthcare.
- Van Leeuwen Ice Cream – What started as a yellow scoop truck on the streets of
New York City in 2008 has grown into a beloved brand with locations across the country. Co-founded by Ben Van Leeuwen, Pete Van Leeuwen, and Laura O'Neill, Van Leeuwen Ice Cream is known for its commitment to craftsmanship, offering eclectic dairy and vegan flavors that delight ice cream lovers everywhere. - Zymo Research – Since 1994, Zymo Research has been a global leader in biotechnology, advancing cutting-edge discoveries in epigenetics, microbiomics, and Next-Gen Sequencing. With its innovative tools and global reach, Zymo empowers researchers in academia and the biomedical field to push the boundaries of science.
- Good Culture – Founded in 2015, Good Culture is revolutionizing the dairy aisle with its line of organic, pasture-raised, and additive-free cultured foods. Co-founders Jesse Merrill and Anders Eisner have turned cottage cheese into a modern-day superfood, showing the power of real, clean ingredients to transform the way we eat.
TriNet's "Your Path, Our Purpose" campaign will run nationwide across television, radio, digital platforms, and out-of-home advertising, reaching audiences in major markets, including
About TriNet
TriNet is a leading provider of Human Resources solutions for small and medium size businesses, offering advanced technology-enabled services that include human capital expertise, employee benefits such as health insurance and retirement plans, payroll and payroll tax administration, risk mitigation, and compliance consulting. Our long-term objective is to be the premier provider of HR services for a broad range of SMBs through industry leading benefits, sales distribution excellence, and a world class services delivery model. For more information, visit TriNet.com or follow us on Facebook, LinkedIn and Instagram.
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TriNet and the TriNet logo are registered trademarks of TriNet. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.
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