Enabling AI Transformation: TNL Mediagene's Ad2 AI Agent Debuts in March to Revolutionize Smart Advertising Decisions
TNL Mediagene (NASDAQ: TNMG) has announced the March 2025 launch of Ad2 AI Agent, an intelligent advertising assistant developed by its subsidiary Ad2iction. The new platform combines AI Audience and AI Creative capabilities to enhance advertising decisions through data-driven insights and automation.
The Ad2 AI Agent platform focuses on automating campaign planning, audience targeting, and ad deployment, offering one-click marketing solutions. It follows IAB's Data Clean Room standards for privacy compliance, particularly important as cookie tracking becomes obsolete.
Building on Ad2's 2024 launch of Retail Media Network (RMN) 2.0, the AI Agent integrates consumer behavior analysis, website engagement, and ad interactions to provide actionable audience insights. The system aims to break data silos and enable brands to leverage retail insights across multiple media channels while maintaining a balance between AI automation and human expertise.
TNL Mediagene (NASDAQ: TNMG) ha annunciato il lancio nel marzo 2025 di Ad2 AI Agent, un assistente pubblicitario intelligente sviluppato dalla sua sussidiaria Ad2iction. La nuova piattaforma combina le capacità di AI Audience e AI Creative per migliorare le decisioni pubblicitarie attraverso intuizioni basate sui dati e automazione.
La piattaforma Ad2 AI Agent si concentra sull'automazione della pianificazione delle campagne, del targeting del pubblico e del deployment degli annunci, offrendo soluzioni di marketing con un clic. Segue gli standard Data Clean Room dell'IAB per la conformità alla privacy, particolarmente importante poiché il tracciamento dei cookie sta diventando obsoleto.
Basandosi sul lancio nel 2024 della Retail Media Network (RMN) 2.0 di Ad2, l'AI Agent integra l'analisi del comportamento dei consumatori, il coinvolgimento del sito web e le interazioni con gli annunci per fornire intuizioni utili sul pubblico. Il sistema mira a rompere i silos di dati e consentire ai marchi di sfruttare le intuizioni retail attraverso più canali media, mantenendo un equilibrio tra automazione AI e competenza umana.
TNL Mediagene (NASDAQ: TNMG) ha anunciado el lanzamiento en marzo de 2025 de Ad2 AI Agent, un asistente publicitario inteligente desarrollado por su subsidiaria Ad2iction. La nueva plataforma combina capacidades de AI Audience y AI Creative para mejorar las decisiones publicitarias a través de información basada en datos y automatización.
La plataforma Ad2 AI Agent se centra en la automatización de la planificación de campañas, la segmentación de audiencia y el despliegue de anuncios, ofreciendo soluciones de marketing con un solo clic. Sigue los estándares de Data Clean Room de IAB para el cumplimiento de la privacidad, lo cual es particularmente importante a medida que el seguimiento de cookies se vuelve obsoleto.
Basándose en el lanzamiento de 2024 de Retail Media Network (RMN) 2.0 de Ad2, el AI Agent integra el análisis del comportamiento del consumidor, la interacción con el sitio web y las interacciones publicitarias para proporcionar información útil sobre la audiencia. El sistema tiene como objetivo romper los silos de datos y permitir que las marcas aprovechen las percepciones minoristas a través de múltiples canales de medios, manteniendo un equilibrio entre la automatización de IA y la experiencia humana.
TNL Mediagene (NASDAQ: TNMG)는 자회사 Ad2iction에서 개발한 지능형 광고 도우미인 Ad2 AI Agent를 2025년 3월에 출시한다고 발표했습니다. 이 새로운 플랫폼은 데이터 기반 통찰력과 자동화를 통해 광고 결정을 향상시키기 위해 AI Audience 및 AI Creative 기능을 결합합니다.
Ad2 AI Agent 플랫폼은 캠페인 계획, 청중 타겟팅 및 광고 배포의 자동화에 중점을 두며, 원클릭 마케팅 솔루션을 제공합니다. 쿠키 추적이 구식이 되어가는 상황에서 개인 정보 보호 준수를 위해 IAB의 Data Clean Room 기준을 따릅니다.
Ad2의 2024년 Retail Media Network (RMN) 2.0 출시를 기반으로, AI Agent는 소비자 행동 분석, 웹사이트 참여 및 광고 상호작용을 통합하여 실행 가능한 청중 통찰력을 제공합니다. 이 시스템은 데이터 사일로를 허물고 브랜드가 여러 미디어 채널에서 소매 통찰력을 활용할 수 있도록 하며, AI 자동화와 인간 전문성 간의 균형을 유지하는 것을 목표로 합니다.
TNL Mediagene (NASDAQ: TNMG) a annoncé le lancement en mars 2025 de Ad2 AI Agent, un assistant publicitaire intelligent développé par sa filiale Ad2iction. La nouvelle plateforme combine les capacités d'AI Audience et d'AI Creative pour améliorer les décisions publicitaires grâce à des insights basés sur les données et à l'automatisation.
La plateforme Ad2 AI Agent se concentre sur l'automatisation de la planification des campagnes, du ciblage des audiences et du déploiement des annonces, offrant des solutions marketing en un clic. Elle suit les normes de Data Clean Room de l'IAB pour la conformité à la vie privée, ce qui est particulièrement important alors que le suivi des cookies devient obsolète.
S'appuyant sur le lancement en 2024 du Retail Media Network (RMN) 2.0 d'Ad2, l'AI Agent intègre l'analyse du comportement des consommateurs, l'engagement sur les sites web et les interactions publicitaires pour fournir des insights exploitables sur l'audience. Le système vise à briser les silos de données et à permettre aux marques de tirer parti des insights du commerce de détail à travers plusieurs canaux médiatiques tout en maintenant un équilibre entre l'automatisation par IA et l'expertise humaine.
TNL Mediagene (NASDAQ: TNMG) hat den Launch des Ad2 AI Agent im März 2025 angekündigt, einem intelligenten Werbeassistenten, der von seiner Tochtergesellschaft Ad2iction entwickelt wurde. Die neue Plattform kombiniert die Fähigkeiten von AI Audience und AI Creative, um Werbeentscheidungen durch datengestützte Erkenntnisse und Automatisierung zu verbessern.
Die Ad2 AI Agent Plattform konzentriert sich auf die Automatisierung der Kampagnenplanung, der Zielgruppenansprache und der Anzeigenschaltung und bietet Marketinglösungen mit einem Klick. Sie folgt den Datenschutzstandards der IAB für die Einhaltung der Privatsphäre, was besonders wichtig ist, da das Cookie-Tracking obsolet wird.
Aufbauend auf dem Launch von Retail Media Network (RMN) 2.0 von Ad2 im Jahr 2024 integriert der AI Agent die Analyse des Verbraucherverhaltens, die Interaktion mit der Website und die Anzeigeninteraktionen, um umsetzbare Erkenntnisse über die Zielgruppe bereitzustellen. Das System zielt darauf ab, Datensilos aufzubrechen und Marken zu ermöglichen, Einzelhandelskenntnisse über mehrere Medienkanäle hinweg zu nutzen, während es ein Gleichgewicht zwischen KI-Automatisierung und menschlicher Expertise aufrechterhält.
- Launch of innovative AI-powered advertising platform
- Integration of advanced AI automation for campaign optimization
- Privacy-compliant solution addressing cookie phase-out
- Cross-channel data integration through RMN 2.0
- Dependence on successful market adoption of new technology
- Potential implementation challenges in transitioning from traditional advertising methods
Insights
TNL Mediagene's upcoming Ad2 AI Agent launch represents a strategic move into the rapidly evolving AI-powered advertising technology market. This launch comes at a critical industry inflection point as digital advertising faces the imminent deprecation of third-party cookies and increasing privacy regulations.
The integration of AI Audience and AI Creative capabilities positions TNMG to address two fundamental advertiser challenges simultaneously: identifying the right audiences and delivering optimized creative content. This dual approach could potentially create higher-value solutions compared to point solutions focusing on just one aspect.
From a financial perspective, this product launch could meaningfully impact TNMG's growth trajectory given their relatively small
- The adtech market is fiercely competitive, with giants like Google, Meta, and The Trade Desk dominating, alongside numerous well-funded startups
- TNMG's Retail Media Network 2.0 initiative suggests they're targeting the high-growth retail media segment (
20-30% annual growth), potentially a smart niche strategy - The company's multi-region presence (US, Japan, Taiwan) could provide geographic diversification advantages
The emphasis on privacy compliance through IAB standards demonstrates regulatory awareness, but implementation complexities shouldn't be underestimated. The company's ability to execute effectively across multiple markets while competing against better-resourced rivals will be crucial.
While the announcement signals strategic vision, it lacks specific financial projections, client adoption metrics, or partnership details that would help quantify potential revenue impact. Investors should monitor initial adoption rates, client retention, and margin profiles once the product launches to better assess its transformative potential versus being merely an incremental improvement to existing offerings.
Revolutionizing AI in Ad-Tech
Ad2 AI Agent integrates AI Audience (Smart Audience) and AI Creative (Smart Creative) to help brands identify target audiences, optimize ad placements, and refine creative strategies with precision. Unlike traditional tools, this AI-driven assistant reduces reliance on manual decision-making while improving efficiency and accuracy.
As the industry shifts from Predictive AI to Generative AI and AI Agents, Ad2 AI Agent automates campaign planning, audience targeting, and ad deployment, enabling smarter, one-click marketing solutions.
Data-Driven & Privacy-Compliant Advertising
With cookie tracking fading out, advertisers need real, persistent audience data for effective marketing. Ad2 follows IAB's Data Clean Room standards, ensuring privacy-compliant AI applications.
In 2024, Ad2 launched Retail Media Network (RMN) 2.0, breaking data silos and allowing brands to leverage retail insights across multiple media channels. Ad2 AI Agent further integrates consumer behavior analysis, website engagement, and ad interactions into actionable audience insights.
The Future of AI-Powered Marketing
By combining AI automation with human expertise, Ad2 AI Agent enhances decision-making, ad performance, and creative execution, setting a new standard for human + AI collaboration.
Launching in March 2025, Ad2 AI Agent proves AI is not just viable but essential in advertising, redefining how brands engage audiences and optimize campaigns.
About TNL Mediagene
TNL Mediagene(NASDAQ: TNMG), a
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
View original content to download multimedia:https://www.prnewswire.com/news-releases/enabling-ai-transformation-tnl-mediagenes-ad2-ai-agent-debuts-in-march-to-revolutionize-smart-advertising-decisions-302385919.html
SOURCE TNL Mediagene
FAQ
When will TNL Mediagene (TNMG) launch the Ad2 AI Agent platform?
What key features does TNMG's Ad2 AI Agent offer for advertising?
How does TNMG's Ad2 AI Agent handle data privacy concerns?
What improvements did TNMG's Ad2 platform introduce with RMN 2.0 in 2024?
