TNL Mediagene Announces GIZMART's Debut Project Keychron Nape Pro Hits ¥100 million in GMV in 12 Hours, Validating New Digital Media-Commerce Strategy

Rhea-AI Summary

TNL Mediagene (Nasdaq: TNMG) launched GIZMART, a curated media-commerce platform run by Gizmodo Japan, and debuted with a crowdfunding campaign for the Keychron Nape Pro trackball on November 20, 2025.

The live-streamed launch drew over 1,800 concurrent viewers and achieved ¥100 million in GMV within 12 hours, with purchases rising to ¥160 million in GMV (over $1,000,000) at the time of reporting. GIZMART currently ships only to the Japanese market while the company explores international expansion.

Positive

• ¥100M GMV achieved within 12 hours of launch
• Campaign GMV reached ¥160M (over $1,000,000) after initial launch
• 1,800+ concurrent live-stream viewers for the debut crowdfunding event
• GIZMART leverages Gizmodo Japan editorial co-development for product credibility

Negative

• GIZMART currently ships only to Japan, limiting immediate addressable market
• This success is tied to a single debut campaign, leaving broader scalability unproven

Insights

Growth & Commerce Strategist

GIZMART's debut campaign hit >¥100 million GMV in 12 hours and reached ¥160 million, validating the media‑to‑commerce play.

The campaign converted a live stream audience of over 1,800 concurrent viewers into rapid sales, achieving ¥100,000,000 in GMV within 12 hours and currently exceeding ¥160,000,000 (noted as over $1,000,000). This demonstrates an early, measurable revenue outcome from the Company’s strategy to co‑develop products via its editorial team and partner manufacturers, using the Gizmodo Japan brand as a commerce funnel.

Key dependencies and risks remain clearly stated: the initiative currently ships only to Japan, and the model’s scalability depends on repeating this conversion pattern across products and geographies as the Company pursues a multi-year rollout. The live launch mechanics (crowdfunding + editorial live stream) produced strong initial traction, but continued success will require consistent product demand beyond the debut project and operational execution for order fulfilment and customer service.

Watch for three concrete items: 1) sustained GMV or follow‑on campaign performance in the next campaign window (near term), 2) announcements on shipping capacity and customer metrics such as fulfilment rates and returns, and 3) any formal timeline for international expansion mentioned as the Company explores markets beyond Japan within its multi-year strategy.

-On November 20, the Company launched GIZMART, a new digital media-commerce initiative that positions the Company's media brand Gizmodo Japan as a co-developer of hardware and creator-focused products

-The Company launched a crowdfunding campaign for the "Keychron Nape Pro" trackball device, jointly developed with the global keyboard brand "Keychron", as the first project under this initiative

-The "Keychron Nape Pro" crowdfunding campaign surpassed ¥100 million in GMV within 12 hours, marking the beginning of the Company's product development and commerce strategy aimed at expanding within Japan

TOKYO, Nov. 24, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced that its curated e-commerce platform GIZMART generated over ¥100 million in gross merchandise value ("GMV") within just 12 hours of launching its debut crowdfunding campaign for the Keychron Nape Pro trackball device.

The Company launched the GIZMART crowdfunding campaign via a live stream on Gizmodo Japan's YouTube channel, drawing over 1,800 concurrent viewers. Within 12 hours of the launch and live stream, the campaign reached ¥100 million in GMV and the momentum has continued with purchases currently having reached ¥160 million in GMV (over $1,000,000).

The Keychron Nape Pro trackball device originated from the "Nape" project, a personal development initiative by Koichiro Amito of Gizmodo Japan's editorial department. It was developed through collaboration with the global keyboard and peripheral device brand Keychron. The prototype garnered significant attention during its exhibition at Tokyo Game Show 2025.

As the first initiative of its multi-year new digital media-commerce strategy, the Company has launched GIZMART, a curated e-commerce platform operated by its tech-focused media brand Gizmodo Japan. GIZMART offers an elevated purchasing experience that brings together product discovery, editorial expertise, and collaborations with technology creators and leading hardware manufacturers.

This initiative positions media organizations not only as information providers, but as active co-creators who bridge user insight and product development. By combining the credibility and depth of the Company's digital media expertise with the innovation of global maker communities, the Company aims to build a scalable commerce model that extends across product categories and eventually international markets.

"We are delighted that Keychron Nape Pro, born from the vision of an editor at our digital media brand, has received such strong support from the community. This mechanism—where the passion of media and editors generates empathy and trust, thereby stimulating purchase intent—demonstrates the power of our content commerce strategy, proving that media credibility can drive commerce," said Co-Founder & President Motoko Imada.

While GIZMART currently ships only to the Japanese market, the Company is exploring international expansion for this digital media-commerce model.

About GIZMART

GIZMART is a media-curated e-commerce platform operated by Gizmodo Japan. Drawing on more than a decade of product reviewing experience, the platform offers trusted editorial selection, transparent evaluation, and collaborations with creators and manufacturers to bring high-quality products directly to consumers.

About Gizmodo Japan

Gizmodo Japan, a digital media brand with TNL Mediagene, presents the novelty and context associated with things and events. Through product reviews, the latest news, and interviews with creators, it helps users encounter new values. In addition, Gizmodo Japan's YouTube channel offers a wide range of videos, including review content in which editorial staff members discuss the appeal of products, developer interviews, and technology commentary.

https://www.gizmodo.jp/

About Keychron

Keychron is a brand specializing in the design and manufacturing of high-quality keyboards, mice and peripheral devices. To date, the company has launched more than 40 different keyboard models, each offering a balance of functionality, design, and customization. Keychron has earned strong recognition from keyboard enthusiasts around the world.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/ 

Cautionary Statement Regarding Forward-Looking Statements 

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2025, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K.  These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

What milestone did TNMG achieve with the Keychron Nape Pro crowdfunding on November 20, 2025?

The campaign reached ¥100 million in GMV within 12 hours of launch.

How much GMV has GIZMART's Keychron Nape Pro campaign generated in total so far for TNMG (Nasdaq: TNMG)?

Purchases have currently reached ¥160 million in GMV, reported as over $1,000,000.

How many viewers watched the GIZMART debut live-stream for Keychron Nape Pro?

The launch live stream on Gizmodo Japan's YouTube channel drew over 1,800 concurrent viewers.

Does GIZMART ship Keychron Nape Pro internationally or only in Japan?

GIZMART currently ships only to the Japanese market; international expansion is being explored.

What is GIZMART's business model announced by TNMG on November 24, 2025?

GIZMART is a curated media-commerce platform that combines editorial product discovery with co-development and curated commerce.

What does the Keychron collaboration indicate for TNMG's strategy (TNMG)?

The Keychron Nape Pro campaign is presented as the first product validating TNMG's media-driven co-development and commerce model.