Trinity Capital Inc. Provides $62.7 Million in Growth Capital to Atmosphere TV
Trinity Capital (Nasdaq: TRIN) has committed $62.7 million in growth capital to Atmosphere TV, a business-focused streaming platform. Atmosphere TV offers over 30 original and partner TV channels specializing in sports, news, and entertainment content designed for high-traffic venues like restaurants, bars, gyms, and airports.
The platform's unique features include audio-optional streaming content and the ability for businesses to customize programming and run their own promotions. Founded in 2015 by John and Leo Resig, Atmosphere TV has established itself as a category leader in media and entertainment, leveraging proprietary content delivery technology to enhance customer experience in commercial settings.
Trinity Capital (Nasdaq: TRIN) ha investito 62,7 milioni di dollari in capitale di crescita per Atmosphere TV, una piattaforma di streaming rivolta alle aziende. Atmosphere TV offre oltre 30 canali TV originali e partner specializzati in sport, notizie e intrattenimento, pensati per luoghi ad alto traffico come ristoranti, bar, palestre e aeroporti.
Le caratteristiche uniche della piattaforma includono contenuti streaming con audio opzionale e la possibilità per le aziende di personalizzare la programmazione e gestire le proprie promozioni. Fondata nel 2015 da John e Leo Resig, Atmosphere TV si è affermata come leader nel settore media e intrattenimento, sfruttando una tecnologia proprietaria di distribuzione dei contenuti per migliorare l'esperienza del cliente in ambienti commerciali.
Trinity Capital (Nasdaq: TRIN) ha comprometido 62,7 millones de dólares en capital de crecimiento para Atmosphere TV, una plataforma de streaming enfocada en negocios. Atmosphere TV ofrece más de 30 canales de TV originales y asociados especializados en deportes, noticias y entretenimiento, diseñados para lugares de alto tráfico como restaurantes, bares, gimnasios y aeropuertos.
Las características únicas de la plataforma incluyen contenido de streaming con audio opcional y la capacidad para que las empresas personalicen la programación y gestionen sus propias promociones. Fundada en 2015 por John y Leo Resig, Atmosphere TV se ha consolidado como líder en su categoría dentro de medios y entretenimiento, aprovechando tecnología propietaria para la entrega de contenido que mejora la experiencia del cliente en entornos comerciales.
트리니티 캐피탈 (나스닥: TRIN)은 비즈니스 중심 스트리밍 플랫폼인 Atmosphere TV에 6,270만 달러의 성장 자본을 투자했습니다. Atmosphere TV는 레스토랑, 바, 체육관, 공항 등 유동 인구가 많은 장소를 위해 스포츠, 뉴스 및 엔터테인먼트 콘텐츠를 전문으로 하는 30개 이상의 오리지널 및 파트너 TV 채널을 제공합니다.
이 플랫폼의 독특한 기능으로는 오디오 선택 가능한 스트리밍 콘텐츠와 기업이 프로그램을 맞춤 설정하고 자체 프로모션을 운영할 수 있는 기능이 포함됩니다. 2015년 John과 Leo Resig가 설립한 Atmosphere TV는 독자적인 콘텐츠 전달 기술을 활용하여 상업 환경에서 고객 경험을 향상시키며 미디어 및 엔터테인먼트 분야의 선두주자로 자리매김했습니다.
Trinity Capital (Nasdaq : TRIN) a investi 62,7 millions de dollars en capital de croissance dans Atmosphere TV, une plateforme de streaming dédiée aux entreprises. Atmosphere TV propose plus de 30 chaînes TV originales et partenaires spécialisées dans le sport, l'actualité et le divertissement, conçues pour des lieux à fort trafic tels que restaurants, bars, salles de sport et aéroports.
Les fonctionnalités uniques de la plateforme incluent des contenus streaming avec audio optionnel et la possibilité pour les entreprises de personnaliser la programmation et de gérer leurs propres promotions. Fondée en 2015 par John et Leo Resig, Atmosphere TV s'est imposée comme un leader dans le domaine des médias et du divertissement, en utilisant une technologie propriétaire de diffusion de contenu pour améliorer l'expérience client dans les environnements commerciaux.
Trinity Capital (Nasdaq: TRIN) hat 62,7 Millionen US-Dollar Wachstumskapital in Atmosphere TV investiert, eine auf Unternehmen ausgerichtete Streaming-Plattform. Atmosphere TV bietet über 30 originale und Partner-TV-Kanäle, die sich auf Sport, Nachrichten und Unterhaltung spezialisiert haben und für stark frequentierte Orte wie Restaurants, Bars, Fitnessstudios und Flughäfen konzipiert sind.
Die einzigartigen Funktionen der Plattform umfassen optionalen Audiostreaming-Inhalt sowie die Möglichkeit für Unternehmen, das Programm individuell anzupassen und eigene Werbeaktionen durchzuführen. Gegründet 2015 von John und Leo Resig, hat sich Atmosphere TV als führender Anbieter im Bereich Medien und Unterhaltung etabliert und nutzt proprietäre Content-Delivery-Technologie, um das Kundenerlebnis in Geschäftsumgebungen zu verbessern.
- Secured substantial growth capital of $62.7 million from Trinity Capital
- Established market presence with 30+ TV channels and proprietary content delivery technology
- Diverse revenue streams through business-focused streaming and advertising capabilities
- Strong potential in the growing digital out-of-home advertising market
- None.
Insights
Trinity Capital's $62.7M investment in Atmosphere TV expands its tech portfolio with a promising B2B streaming platform.
Trinity Capital's
Atmosphere TV has carved out a specialized niche by creating a streaming product specifically designed for commercial establishments. Their platform solves several business problems simultaneously: providing audio-optional content ideal for noisy environments, enabling businesses to run their own promotions alongside programming, and offering 30+ specialized channels that enhance customer experience without requiring active management.
What makes this investment particularly interesting is the positioning at the intersection of several growing trends: digital out-of-home advertising, the shift away from traditional cable in commercial settings, and the increasing importance of customer experience in physical venues. The mention of "proprietary content delivery technology" suggests technological differentiation beyond just content creation.
For Trinity Capital, this represents a typical venture debt transaction aligned with their investment thesis of backing growth-stage companies with established business models and expansion opportunities. The commitment's size suggests this is a material transaction for Trinity, likely representing approximately
Atmosphere's entertainment platform is tailored for high-traffic environments such as restaurants, bars, gyms, airports, medical centers, and auto shops, and allows businesses to customize programming and run their own promotions alongside content. The company leverages proprietary content delivery technology to provide businesses with dynamic, audio-optional streaming content that helps elevate the experience for its customers. Founded in 2015 by brothers John and Leo Resig, Atmosphere has grown into a category-defining leader within media and entertainment.
"Atmosphere TV is setting a new standard by providing the most engaging content out there," said Ryan Thompson, Managing Director, Tech Lending at Trinity Capital. "We're excited to partner with their team and support them during this time of significant growth."
"We're thrilled to partner with Trinity Capital, whose deep expertise in scaling high-growth technology businesses makes them an ideal capital partner for Atmosphere," said Blake Sabatinelli, CEO of Atmosphere TV. "Trinity understands the unique value we bring to the media landscape, and their support will help us accelerate innovation, expand our footprint, and continue delivering exceptional experiences for our viewers and business partners."
Brendan Carr, Director, Tech Lending at Trinity Capital, added: "The rise of short-form video alongside the expansion of targeted digital advertising outside of the home creates a huge opportunity for Atmosphere. We are excited to partner with such a strong team and invest in their growth."
About Trinity Capital Inc.
Trinity Capital Inc. (Nasdaq: TRIN) is an international alternative asset manager that seeks to deliver consistent returns for investors through access to private credit markets. Trinity Capital sources, structures, and invests in well-capitalized growth-oriented companies. With distinct business verticals: Sponsor Finance, Equipment Finance, Tech Lending, Asset-Based Lending, and Life Sciences, Trinity Capital stands as a long-term trusted partner for innovative companies seeking tailored debt structures. Headquartered in
About Atmosphere
Atmosphere is a premium CTV FAST platform that makes it fun to watch TV outside of the living room. Atmosphere is tailored exclusively to businesses, offering more than 30 original and partner TV channels focused on sports, news, and entertainment. Atmosphere has been named to Deloitte's 2023 Technology Fast 500, Fast Company's 2022 Most Innovative Companies, and Forbes' Next Billion Dollar Startups lists. The platform is designed to engage viewers in non-residential spaces, providing marketers with unique audience reach and moments of attention. For more information, www.atmosphere.tv.
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SOURCE Trinity Capital Inc.
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