Trinity Capital Inc. Provides $62.7 Million in Growth Capital to Atmosphere TV
Rhea-AI Summary
Trinity Capital (Nasdaq: TRIN) has committed $62.7 million in growth capital to Atmosphere TV, a business-focused streaming platform. Atmosphere TV offers over 30 original and partner TV channels specializing in sports, news, and entertainment content designed for high-traffic venues like restaurants, bars, gyms, and airports.
The platform's unique features include audio-optional streaming content and the ability for businesses to customize programming and run their own promotions. Founded in 2015 by John and Leo Resig, Atmosphere TV has established itself as a category leader in media and entertainment, leveraging proprietary content delivery technology to enhance customer experience in commercial settings.
Positive
- Secured substantial growth capital of $62.7 million from Trinity Capital
- Established market presence with 30+ TV channels and proprietary content delivery technology
- Diverse revenue streams through business-focused streaming and advertising capabilities
- Strong potential in the growing digital out-of-home advertising market
Negative
- None.
News Market Reaction – TRIN
On the day this news was published, TRIN declined 0.34%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Atmosphere's entertainment platform is tailored for high-traffic environments such as restaurants, bars, gyms, airports, medical centers, and auto shops, and allows businesses to customize programming and run their own promotions alongside content. The company leverages proprietary content delivery technology to provide businesses with dynamic, audio-optional streaming content that helps elevate the experience for its customers. Founded in 2015 by brothers John and Leo Resig, Atmosphere has grown into a category-defining leader within media and entertainment.
"Atmosphere TV is setting a new standard by providing the most engaging content out there," said Ryan Thompson, Managing Director, Tech Lending at Trinity Capital. "We're excited to partner with their team and support them during this time of significant growth."
"We're thrilled to partner with Trinity Capital, whose deep expertise in scaling high-growth technology businesses makes them an ideal capital partner for Atmosphere," said Blake Sabatinelli, CEO of Atmosphere TV. "Trinity understands the unique value we bring to the media landscape, and their support will help us accelerate innovation, expand our footprint, and continue delivering exceptional experiences for our viewers and business partners."
Brendan Carr, Director, Tech Lending at Trinity Capital, added: "The rise of short-form video alongside the expansion of targeted digital advertising outside of the home creates a huge opportunity for Atmosphere. We are excited to partner with such a strong team and invest in their growth."
About Trinity Capital Inc.
Trinity Capital Inc. (Nasdaq: TRIN) is an international alternative asset manager that seeks to deliver consistent returns for investors through access to private credit markets. Trinity Capital sources, structures, and invests in well-capitalized growth-oriented companies. With distinct business verticals: Sponsor Finance, Equipment Finance, Tech Lending, Asset-Based Lending, and Life Sciences, Trinity Capital stands as a long-term trusted partner for innovative companies seeking tailored debt structures. Headquartered in
About Atmosphere
Atmosphere is a premium CTV FAST platform that makes it fun to watch TV outside of the living room. Atmosphere is tailored exclusively to businesses, offering more than 30 original and partner TV channels focused on sports, news, and entertainment. Atmosphere has been named to Deloitte's 2023 Technology Fast 500, Fast Company's 2022 Most Innovative Companies, and Forbes' Next Billion Dollar Startups lists. The platform is designed to engage viewers in non-residential spaces, providing marketers with unique audience reach and moments of attention. For more information, www.atmosphere.tv.
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SOURCE Trinity Capital Inc.