Trulieve Announces Exclusive Master Licensing Agreement with Connected for Florida and Texas
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Rhea-AI Summary
Trulieve (TRLV) secured exclusive, perpetual, royalty-free rights from Connected for Alien Labs and Connected cannabis products in Florida and Texas.
The master license covers cultivation, manufacturing and sales using Connected's genetics, trademarks and proprietary know-how. Trulieve has offered the brands in Florida since 2022 and plans to add product categories and form factors there. Its planned Texas introduction depends on final licensure and regulatory approvals. The agreement gives Trulieve an opportunity to negotiate rights in additional markets. The companies also plan collaborative marketing campaigns.
Positive
- Exclusive rights cover Alien Labs and Connected products in Florida and Texas.
- Perpetual, royalty-free license covers Connected's genetics, trademarks and proprietary know-how.
- Trulieve plans new product categories and form factors in Florida.
- Trulieve plans to introduce the brands in Texas, subject to approvals.
- Trulieve can negotiate licensing rights in additional markets.
- The companies plan collaborative marketing campaigns for both brands.
Negative
- The planned Texas introduction awaits final licensure and regulatory approvals.
- Rights in additional markets have not been secured and would require negotiation.
Details
News Market Reaction – TRLV
On Sep 28, the day this news came out, TRLV closed 1.06% above the previous close. Our momentum scanner recorded 13 alerts for this stock that day.
Data tracked by StockTitan Argus for the Sep 28 session.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Perpetual Royalty-Free License Covers Alien Labs and Connected Brands
Under the terms of the master licensing agreement, Trulieve secures exclusive rights to cultivate, manufacture, and commercialize Alien Labs and Connected branded products in
"Since 2022, Trulieve has been an exclusive provider of Alien Labs and Connected premium cannabis products in
"Our partnership with Trulieve has become one of the most successful brand licensing relationships in cannabis, and it's proof of what's possible when a legacy brand and a scaled operator play to each other's strengths," said Caleb Counts, Founder and CEO of Connected. "Trulieve's platform has given
Learn more about AlienLabs at https://alienlabs.org/ or Instagram @alienlabs and Connected at https://connectedcannabisco.com/ or Instagram @connected.california.
Forward-Looking Statements
This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements of the Company to be materially different from those contained in the forward-looking statements. Risks and uncertainties include, without limitation, the risks and factors discussed under the heading "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025 and in our periodic reports subsequently filed with the United States Securities and Exchange Commission and in the Company's filings on SEDAR+ at www.sedarplus.ca. There can be no assurance that any forward-looking statements herein will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Any forward-looking information and statements herein are made as of the date hereof and, except as required by applicable laws, the Company assumes no obligation and disclaims any intention to update or revise any forward-looking information and statements herein or to update the reasons that actual events or results could or do differ from those projected in any forward looking information and statements herein, whether as a result of new information, future events or results, or otherwise.
About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established medical marijuana operations in Florida, Georgia, Pennsylvania, and West Virginia. Driven by a core mission to expand access to cannabis, Trulieve serves customers with innovative, high-quality branded products and exceptional experiences. With scaled operations in attractive markets and targeted expansion through its hub strategy, Trulieve is poised for accelerated growth. Trulieve is listed on the NYSE under the symbol TRLV. For more information, please visit Trulieve.com.
Facebook: @Trulieve
Instagram: @Trulieve
X: @Trulieve
Investor and Media Contact
Christine Hersey, Chief Corporate Affairs and Strategy Officer
+1 (424) 202-0210
Christine.Hersey@Trulieve.com
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SOURCE Trulieve Cannabis Corp.
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