TransUnion Unveils Enhancements to Next-Generation Device Risk Solution to Combat Rising Fraud Losses

Rhea-AI Summary

TransUnion (NYSE: TRU) on Dec. 9, 2025 announced enhancements to its Device Risk solution to improve device recognition, anomaly detection and adaptive machine learning for fraud prevention.

Key metrics: the release cites fraud costing 7.7% of annual revenue ($534 billion), claims up to 50% improved fraud detection versus static device recognition, and integration with IP Intelligence covering 99.99% of IPv4 routable addresses. Features include cross-session device identification without cookies, real-time device fingerprinting across thousands of attributes, advanced anomaly/evasion detection, and API integration for instant decisions.

Positive

• Fraud detection improvement up to 50%
• Addresses fraud costing 7.7% of revenue ($534B)
• Cross-session device ID without reliance on cookies
• Integration via APIs for instant decisioning
• Works with IP Intelligence covering 99.99% IPv4 addresses

Negative

• Rising fraud trend poses ongoing revenue risk at 7.7% of annual revenue

News Market Reaction

-0.98%

1 alert

-0.98% News Effect

On the day this news was published, TRU declined 0.98%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Fraud share of revenue: 7.7% Global fraud losses: $534 billion Detection improvement: 50% +1 more

4 metrics

Fraud share of revenue 7.7% Average business revenue lost to fraud mentioned in article

Global fraud losses $534 billion Estimated annual fraud cost cited in article

Detection improvement 50% Boost in fraud detection rates vs. static device recognition

IP coverage 99.99% Share of IPv4 routable IP addresses covered by IP Intelligence

Market Reality Check

Price: $83.93 Vol: Volume 1,877,024 is 10% a...

normal vol

$83.93 Last Close

Volume Volume 1,877,024 is 10% above the 20-day average of 1,713,951. normal

Technical Price $82.01 is trading below the 200-day MA at $85.62, and about 19.14% under the 52-week high.

Peers on Argus

Peers in financial data are mixed, with modest moves from -1.34% (MORN) to +0.23...

Peers in financial data are mixed, with modest moves from -1.34% (MORN) to +0.23% (MSCI). With TRU down 2.91%, the action appears more stock-specific than a broad sector move.

Historical Context

5 past events · Latest: Dec 04 (Negative)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Renter risk report	Negative	+1.0%	Data showing doubling of student loan delinquencies among rental applicants.
Nov 20	Consumer survey & launch	Positive	-1.4%	Holiday spending survey plus launch of free Credit Essentials service.
Nov 19	Gartner Leader recognition	Positive	+2.1%	Named Leader in 2025 Gartner Magic Quadrant for MMM solutions.
Nov 18	Strategic partnership	Positive	+1.2%	Collaboration with Snappt to add income verification to TruVision screening.
Nov 13	New fraud solution	Positive	-0.7%	Launch of Credit Washing Solution targeting suppression of charged-off accounts.

Pattern Detected

Recent TRU news often shows mixed price reactions, with both positive and risk-focused announcements sometimes moving opposite to their apparent tone.

Recent Company History

Over the past few months, TransUnion has issued several data- and product-focused updates. These include macro risk insights on renters (Dec 04), consumer credit and a new monitoring service (Nov 20), recognition as a Gartner Magic Quadrant Leader (Nov 19), and a leasing-focused partnership (Nov 18). It also launched a Credit Washing fraud solution on Nov 13. Today’s Device Risk enhancement continues this focus on fraud and risk analytics.

Market Pulse Summary

This announcement highlights TransUnion’s focus on strengthening fraud defenses via enhanced Device ...

Analysis

This announcement highlights TransUnion’s focus on strengthening fraud defenses via enhanced Device Risk capabilities, including cross-session identification and adaptive machine learning. It follows other recent fraud-oriented initiatives and data releases. Investors monitoring the story may track adoption of these tools, how they complement IP Intelligence coverage of 99.99% of IPv4 routable IPs, and future updates alongside quarterly filings and insider trading disclosures.

Key Terms

adaptive machine learning, synthetic identity fraud, automated bot attacks, remote access tools, +3 more

7 terms

adaptive machine learning technical

"By combining these insights with adaptive machine learning, Device Risk continuously refines"

Adaptive machine learning is a type of computer system that learns from new incoming data and adjusts its behavior over time, like a thermostat that changes heating rules as seasons shift. For investors, it matters because adaptive models can improve predictions, speed up decision-making, and help businesses stay competitive, but they also require ongoing oversight since changing behavior can introduce unexpected risks or regulatory scrutiny.

synthetic identity fraud technical

"preventing account takeover in financial services, stopping synthetic identity fraud in e-commerce"

Synthetic identity fraud is the creation of a fake person using a mix of real data (like a Social Security number) and fabricated details to open accounts, get loans, or make transactions. It matters to investors because it can lead to hidden loan losses, rising compliance and insurance costs, and damaged trust in financial firms — like a business being tricked by a convincing fake customer who never intends to pay, reducing profits and raising regulatory risk.

automated bot attacks technical

"or blocking automated bot attacks on digital platforms"

Automated bot attacks are coordinated software programs that mimic human actions on a company’s online systems—such as creating fake accounts, submitting repeated transactions, scraping data, or trying thousands of login attempts. Like a swarm of automated callers or fake shoppers overwhelming a store, these attacks can distort sales and user metrics, enable fraud, disrupt services, and trigger regulatory or security costs. Investors track them because they can harm revenue, reputation, and lead to extra expenses or legal risk.

remote access tools technical

"Detect and flag virtual environments, remote access tools, and automated bot activity"

Remote access tools are software programs that let a user connect to and control a computer or network from another location, like using a TV remote to change channels on a distant set. They matter to investors because they can boost productivity and lower costs by enabling telework and centralized IT support, but they also raise cybersecurity and compliance risks that can affect a company’s operations, reputation, and financial value if misused or breached.

device fingerprint technical

"signals in real time to generate a unique device fingerprint. It evaluates key risk indicators"

A device fingerprint is a digital profile built from a device’s measurable characteristics — like browser type, screen size, installed fonts, and other settings — that together act like a unique ID for that device. Investors care because companies use these profiles to prevent fraud, target advertising, measure customer behavior and comply with rules; the quality and legality of fingerprinting can affect revenue, user trust and regulatory risk.

behavioral signals technical

"Device Risk analyzes thousands of device attributes and behavioral signals in real time"

Behavioral signals are measurable actions or patterns from customers, users, employees or market participants—such as clicks, purchases, login frequency, product returns, search activity, or trading volume—that reveal underlying preferences, intentions or changes in activity. Investors watch these signals as early clues about a company’s future revenue, growth or risk, like noticing footprints on a trail before the crowd arrives; they can flag rising demand, declining engagement, or shifts in sentiment sooner than quarterly reports.

apis technical

"Businesses can integrate the solution into existing workflows via APIs, enabling instant"

APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.

AI-generated analysis. Not financial advice.

Enhanced capabilities deliver superior device recognition, advanced anomaly detection and adaptive machine learning, helping businesses stay ahead of evolving fraud threats

CHICAGO, Dec. 09, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has introduced a major advancement to its Device Risk solution, delivering next-level capabilities that redefine how businesses combat fraud. This breakthrough empowers organizations to identify risky devices with unprecedented precision, uncover hidden anomalies, and dynamically optimize fraud strategies in real time—helping them stay ahead of increasingly sophisticated threats.

The enhancements come as fraud continues to escalate at an alarming pace, costing businesses an average of 7.7% of annual revenue—totaling $534 billion. As fraudsters deploy increasingly sophisticated tactics, businesses need advanced tools to protect their customers and revenue. 

Devices with risky attributes, suspicious histories or questionable associations often drive fraud losses. Financial institutions including lenders, retail banks, fintechs, and others, struggle to identify new or unfamiliar devices that match known fraud patterns, making early detection a persistent challenge.

“Our Device Risk solution is a game-changer for organizations facing complex fraud challenges,” said Steve Yin, global head of fraud at TransUnion. “Whether it’s preventing account takeover in financial services, stopping synthetic identity fraud in e-commerce or blocking automated bot attacks on digital platforms, our enhanced capabilities give businesses the intelligence and agility they need to gain a clear picture of identity and protect customers and revenue.”

Key enhancements to Device Risk include:

• Cross-session device identification: Recognize and track devices across multiple sessions and platforms without relying on cookies, ensuring consistent identification even as privacy regulations evolve.
  This approach reduces dependence on cookies while maintaining strong compliance with privacy standards and delivering reliable device recognition for fraud prevention.
• Adaptive Machine Learning (ML): Leverage advanced ML models and dynamic rule strategies that deliver significant performance improvements, boosting fraud detection rates by up to 50% compared to static device recognition alone. These models continuously adapt to evolving fraud patterns and incorporate feedback from confirmed fraud cases, ensuring your defenses remain agile and effective over time.
• Advanced Anomaly and Evasion Detection: Detect and flag virtual environments, remote access tools, and automated bot activity while strengthening resistance to user manipulation techniques. By making it harder for fraudsters to bypass detection, this capability helps organizations proactively block suspicious behaviors and maintain trust in digital interactions.
  
  

Device Risk analyzes thousands of device attributes and behavioral signals in real time to generate a unique device fingerprint. It evaluates key risk indicators, including device integrity, behavioral patterns and environmental context.

By combining these insights with adaptive machine learning, Device Risk continuously refines risk scoring and fraud detection strategies. Businesses can integrate the solution into existing workflows via APIs, enabling instant decisions and seamless customer experiences. When used in conjunction with TransUnion’s IP Intelligence, the authoritative source of IP decisioning data on 99.99%* of IP addresses worldwide, customers can even further reduce potential risk for each transaction.

“Ultimately, Device Risk is particularly critical for industries where trust and security drive customer confidence,” said Yin. “It helps empower financial institutions, retailers, and digital platforms to protect users, transactions, and brand integrity.”

Learn more about TransUnion Device Risk here.

*IPv4 routable IP addresses

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

http://www.transunion.com/business

Contact	Dave Blumberg TransUnion
E-mail	dblumberg@transunion.com
Telephone	312-972-6646

FAQ

What did TransUnion (TRU) announce about Device Risk on Dec. 9, 2025?

TransUnion announced next-generation Device Risk enhancements for improved device recognition, anomaly detection, and adaptive machine learning.

How much can Device Risk improve fraud detection for TRU customers?

TransUnion states adaptive ML can boost fraud detection rates by up to 50% versus static device recognition.

What fraud cost metric did TransUnion cite in the Dec. 9, 2025 announcement?

The announcement cites fraud costing 7.7% of annual revenue, totaling $534 billion.

Does TransUnion Device Risk rely on cookies for device identification?

No; Device Risk uses cross-session device identification without relying on cookies to support privacy changes.

Can businesses integrate TransUnion Device Risk into existing systems?

Yes; the solution supports API integration for real-time decisioning and seamless workflows.

How does Device Risk work with TransUnion's IP Intelligence for TRU customers?

When combined with IP Intelligence, Device Risk can further reduce transaction risk using IP coverage of 99.99% of IPv4 routable addresses.