Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers

Key Terms

go-to-market (gtm) technical

A go-to-market (GTM) plan is a company's playbook for launching and selling a product or service — defining the buyers, pricing, sales and marketing approaches, and the channels used to reach customers. Investors watch GTM closely because it drives how fast a product turns into revenue, how much it costs to acquire customers, and whether growth can scale; think of it as the recipe and delivery route that determine whether a new offering succeeds profitably.

intent data financial

Intent data is information collected about people’s online actions—searches, website visits, content downloads or product comparisons—that signals they are researching or getting ready to buy. For investors, it can act like footprints or shopping receipts that reveal rising customer interest, helping predict future sales, gauge demand for products or services, and spot early shifts in market momentum before revenue changes appear on a company’s financial statements.

sdrs technical

Special Drawing Rights (SDRs) are an international reserve asset created by the IMF that act like a shared credit line for countries, giving them a pool of value they can exchange for widely accepted currencies when needed. Investors watch SDR allocations and usage because they influence global currency liquidity and sovereign borrowing stress; changes can affect exchange rates, bond yields and overall market stability much like a central bank stepping in to ease a cash crunch.

aes technical

Adverse events (AEs) are any unwanted or unexpected medical problems that occur in people taking a drug or being treated in a clinical trial, ranging from mild side effects to serious health issues. Investors track AEs because they act like warning lights on a company’s development program—the number, severity, or pattern of AEs can delay or block approvals, change market expectations for a product, and materially affect a company’s future revenue and valuation.

cisos technical

CISOs are senior corporate executives responsible for protecting a company's digital information and systems, like a chief security officer who guards the vault and monitors alarms. Investors care because a capable CISO reduces the risk of costly data breaches, regulatory fines, and business interruptions that can hurt revenue, reputation, and share value; conversely, weak security leadership can expose a company to expensive surprises.

An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in CyberMarketingCon, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing.

With over 50 speakers, keynotes, and 10+ workshops and sessions, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. Informa TechTarget will contribute to two key sessions during the event:

During the conference, there will be more than 50 speakers and keynotes, and over 10 workshops and sessions covering all aspects of cybersecurity marketing, including maximizing marketing spend ROI. To keep GTM teams on the right track, Informa TechTarget will participate in two sessions at the conference:

1. Cybersecurity Analyst Insider: Real Intelligence & Marketing Strategies That Win

• Date: Tuesday, December 9
• Time: 2:00 PM – 2:25 PM

Moderated by Annie Matthews, SVP of Security GTM at Informa TechTarget, this interactive, analyst-led panel will feature Principal Analysts Tyler Shields, Dave Gruber, and Andrew Braunberg from Omdia™ by Informa TechTarget.

Attendees will gain:

• Real-time market intelligence from analysts actively covering the cybersecurity landscape.
• Insights into buyer behavior and decision-making processes.
• Competitive positioning tactics to differentiate their brand.
• Actionable strategies to translate analyst findings into world-class cybersecurity marketing programs.

2. CyberSales Summit Panel: Adapting Sales Tech Stacks for Cybersecurity Decision-Makers

• Date: Wednesday, December 10

Annie Matthews will also join a panel at the CyberSales Summit, an event within CyberMarketingCon. This session will explore:

• How leading GTM teams leverage data, AI, and automation to navigate long and complex cybersecurity sales cycles.
• The importance of intent signals, peer validation, and credibility-building content.
• Must-have tools for SDRs and AEs to engage CISOs and their teams with relevance, timing, and trust.

“We are thrilled to connect with customers and prospects at CyberMarketingCon and demonstrate why Informa TechTarget is a trusted partner for global cybersecurity companies,” said Annie Matthews, SVP of Security GTM at Informa TechTarget. “Our permissioned first-party intent data and extensive go-to-market services empower cybersecurity marketing teams to understand buyer needs across the purchase process and strategically engage and convert audiences, driving greater impact.

Featuring expert communities such as Dark Reading^TM, TechTarget SearchSecurity^TM and Cybersecurity Dive^TM, Informa TechTarget is the leading provider of trusted information for cybersecurity buying teams looking for solutions. With deep insights and a comprehensive portfolio of strategic capabilities including analyst intelligence and advice from Omdia, awareness solutions, intent & demand generation and custom content services from Studio by Informa TechTarget^TM, we connect cybersecurity marketing & sales teams to in-market buyers to help them drive breakthrough outcomes.

As part of its sponsorship of the event, Informa TechTarget will be onsite at booth O in the marketplace. Visitors can speak with company representatives about solutions for turning data into trusted, efficient and intelligent growth.

To learn more about Informa TechTarget, click here.

About Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. Dark Reading, TechTarget SearchSecurity, Cybersecurity Dive, Omdia and Studio by Informa TechTarget are trademarks of Informa TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251203125073/en/

Garrett Mann

Vice President, Corporate Communications

Informa TechTarget

garrett.mann@informatechtarget.com

Source: TechTarget, Inc.