Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands
Led by retail media veteran Dr.
With the addition of Journey Ads,
Brands and advertisers can now partner with
- Journey Ads that capture consumers’ attention during their trip with ad units that drive purchases and brand awareness as they move with purpose.
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Prominently placed Sponsored Listings across
Uber Eats to get brands ahead of the competition and capture the attention of ready-to-purchase consumers, with clients such as Shake Shack already seeing increased engagement, ROI and customer acquisition. -
Sponsored Emails that enable brands to promote exclusive offers to
Uber and Uber Eats consumers through email delivery directly into their inboxes. -
Homepage Billboards that give brands the ability to prominently display messaging on the homepage of
Uber Eats , the world’s most-downloaded food delivery app. - Post-checkout Ads which allow brands to promote to purchase-minded consumers as they await updates on their order.
- Storefront Ads where CPG brands can enjoy prominent placement of their products at the top of a digital storefront. PepsiCo has been a pilot partner of storefront ad offerings.
- In Menu Ads that enable restaurants to feature their seasonal or specially priced menu item to entice consumers to take advantage of the promotional offer. Chipotle has been a pilot partner on this effort.
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Highly visible digital out-of-home Car Top Ads which enable brands to reach consumers based on location and time of day across top
U.S. cities. -
Tablet Advertising pilot which will see strategic partners pilot in-car tablets in LA and SF.
”We have a global audience of valuable, purchase-minded consumers who, as part of our core business, tell us where they want to go and what they want to get,” said
“Through our advertising division, we can help leading brands grow their relationships with consumers by connecting them at a moment when a customer is uniquely attentive. By tapping into our mobility media network, our pilot campaigns have surpassed expectations in terms of brand lift, engagement, and other campaign goals. We’re eager to continue working with our partners to identify best-in-class offerings – such as in-car tablet advertising – that will ensure they’re engaging with captive and engaged audiences.”
In addition to Uber’s unique ability to help brands connect with consumers at relevant points throughout their journeys or transactions, the company provides comprehensive reporting and analysis. By offering this unique view into consumer behavior, brands are able to fine-tune their understanding of their consumers and create more impactful campaigns.
About
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 34 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities,
View source version on businesswire.com: https://www.businesswire.com/news/home/20221019005349/en/
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