Village Farms Introduces Another Packaging Innovation from its Super Toast Brand

(Moderate)

(Very Positive)

Rhea-AI Summary

Village Farms (NASDAQ: VFF) launched a new easy-pour pouch packaging for its Super Toast milled cannabis flower in Canada. The 7-gram pouches feature an easy-pour spout for direct filling of rolling papers or bowls, resealable colour-coded caps to distinguish each offering, and a window to view the ground flower.

With Super Toast Ground Flower now selling in Quebec, Super Toast has become the first nationally distributed brand in Village Farms’ cannabis portfolio and ranks as a top-two milled flower brand in Canada with a 12% category share year-to-date through July 2026. The easy-pour format will roll out across all 7-gram Super Toast Ground Flower products in available markets over the coming weeks.

Market Reaction – VFF

+2.53% $2.43 3.9x vol

15m delay

+2.53% Vs previous close

$2.43 Last Price

$2.31 $2.46 Day Range

$259.78M Market Cap

3.9x Rel. Volume

Following this news, VFF has gained 2.53%, reflecting a moderate positive market reaction. Our momentum scanner has triggered 3 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $2.43. Trading volume is very high at 3.9x the average, suggesting strong buying interest.

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Market Context

Historical product-launch reactions ranged from -2.4% to 0.99%, framing this packaging announcement ...

Analysis

Historical product-launch reactions ranged from -2.4% to 0.99%, framing this packaging announcement against an inconsistent market record. CEO purchases totaling 40,000 shares add insider context, while commercial uptake was not established in the announcement.

Key Figures

Pouch Size: 7 grams Category Share: 12 per cent Brand Ranking: Top two +3 more

6 metrics

Pouch Size 7 grams Each easy-pour pouch

Category Share 12 per cent Canadian milled flower category year-to-date through July

Brand Ranking Top two Canadian milled flower brand year-to-date through July

Quebec Launch Timing Two weeks Period before the Sgt. Ananas product became highly ranked

Sgt. Ananas Product Size 15 grams Product that became the second most popular milled flower SKU in Quebec

Quebec SKU Ranking Second most popular Milled flower SKU within two weeks of launch

Historical Context

5 past events · Latest: Jul 22 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 22	earnings scheduling	Neutral	+0.0%	Company scheduled its second-quarter 2026 results release and conference call.
Jul 14	edibles launch	Positive	+1.0%	Super Toast introduced cannabis-infused gummies through licensed Ontario retailers.
Jun 29	Netherlands product launch	Positive	-1.1%	Village Farms launched a limited-edition pre-roll duo-pack in the Netherlands.
Jun 15	greenhouse expansion	Positive	+1.0%	Delta 2 expansion completed its first harvest and advanced cultivation activities.
Jun 12	vape product launch	Positive	-2.4%	Pure Sunfarms launched a Pink Kush cured resin vape in Canada.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product launches produced mixed reactions, with two positive and two negative responses despite similarly promotional announcements.

Key Terms

milled flower, eu-gmp, controlled environment agriculture, renewable natural gas

4 terms

milled flower technical

"A first for the milled flower category, easy-pour pouches refine consumer experience"

Milled flower is dried cannabis or hemp flower that has been mechanically ground into small, uniform pieces for use in smoking, vaping, pre-rolls, infusions, or extraction. It matters to investors because milling affects product consistency, packaging and manufacturing efficiency, shelf life and regulatory labeling—similar to how pre-chopped vegetables speed food prep—so changes in milled flower quality, supply or cost can influence sales, margins and compliance across the cannabis supply chain.

eu-gmp regulatory

"the world’s largest EU-GMP certified cannabis facility"

EU‑GMP is a regulatory standard that certifies pharmaceutical and related manufacturing facilities in the European Union meet strict quality and safety rules for producing medicines and medical products. For investors, an EU‑GMP certificate is like a trusted food‑safety rating for a factory: it signals lower regulatory and supply risk, access to EU markets, and greater confidence that products are consistently made to required specifications.

controlled environment agriculture technical

"a legacy built on decades of Controlled Environment Agriculture expertise"

Controlled environment agriculture is the practice of growing fruits, vegetables or herbs inside purpose-built spaces—such as greenhouses or indoor farms—where light, temperature, humidity and water are tightly managed to produce consistent crops year-round. Investors watch it because it turns farming into a predictable, scalable operation (like a factory for plants), affecting yields, costs, supply reliability and price stability, and therefore the revenue and risk profile of businesses involved.

renewable natural gas technical

"transforms landfill gas into renewable natural gas"

Renewable natural gas is methane captured from organic waste—like landfills, farms, or wastewater—and cleaned to the same quality as conventional pipeline gas so it can be used for heating, electricity, or vehicle fuel. Investors care because it turns waste into a revenue-generating commodity, can qualify for carbon credits or government incentives, and can reduce a company's emissions profile, affecting long-term costs, regulatory risk, and market demand much like converting trash into sellable fuel.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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08/11/2026 - 08:00 AM

A first for the milled flower category, easy-pour pouches refine consumer experience for convenience with a resealable spout pouch that locks in freshness

DELTA, British Columbia, Aug. 11, 2026 (GLOBE NEWSWIRE) -- Village Farms International, Inc. (“Village Farms” or the “Company”) (NASDAQ: VFF) today announced the launch of another novel cannabis packaging innovation with the introduction of easy-pour pouches from its Super Toast brand. This launch marks the first time this packaging format has been brought to market in the milled flower category in Canada.

Each 7-gram pouch is built around three new features: an easy-pour spout that creates a clean, controllable and convenient consumer experience when pouring straight into a rolling paper or bowl, resealable colour-coded caps that identify each ground flower offering at a glance, and a sneak peek window that shows the fresh, fluffy grind inside.

With Super Toast Ground Flower now selling in Quebec, Super Toast has become the first nationally distributed brand in Village Farms' cannabis portfolio — a milestone that comes as the brand ranks as a top two milled flower brand in Canada, capturing 12 per cent of the category year-to-date through July.¹ Notably, within two weeks of the brand’s launch in Quebec, its Sgt. Ananas 15g product quickly became the second most popular milled flower SKU in the province.²

Paul Furfaro, President of Global Commercial for Village Farms, commented, "This is the kind of innovation that makes things easier. Nobody wants to dig around in a bag or guess how much is left. Once consumers pour from something like this that actually works, they don't want to go back. That's the bar we're trying to set with everything we touch and why Village Farms is proud to be a leader in innovations like this.”

Super Toast started as a ground flower brand and has grown into a full portfolio spanning ground flower, vapes, pre-rolls, infused pre-rolls, and edibles, built for however consumers want to fit cannabis into their day, on-the-go. The brand’s continued evolution reflects Village Farms’ track record of investing in thoughtful innovation that puts consumers first, unlocking new and better ways for them to enjoy cannabis.

The new easy-pour spout will become available across all 7-gram Super Toast Ground Flower products in available markets over the coming weeks.

About Village Farms International
Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. With a legacy built on decades of Controlled Environment Agriculture expertise and Dutch farming practices, today the Company is one of the world’s largest and most profitable cannabis operators with an asset portfolio that spans over 7 million square feet of advanced greenhouse and indoor cultivation assets.

In Canada, Village Farms operates the world’s largest EU-GMP certified cannabis facility at its production campus in Delta, British Columbia, and exports products to international medical markets. The Company is also a market share leader in dried flower formats and produces and distributes some of the country’s highest quality and best-selling strains, including its flagship Pure Sunfarms Pink Kush, one of the most widely consumed strains on the planet. Village Farms’ Canadian brand portfolio includes Pure Sunfarms, Fraser Valley Weed Co., Soar, Super Toast, Pure Laine, Tam Tams and Promenade.

In the Netherlands, the Company is one of only ten licensed operators in the country’s regulated cannabis program, and in the United States its CBDistillery brand is one of the country’s premier cannabinoid wellness platforms, and it also holds equity interests in cannabis businesses in Australia and Germany. Beyond cannabis, the Company’s Clean Energy division transforms landfill gas into renewable natural gas, and it also holds an equity interest in Verdexa Holdings (formerly Vanguard Food LP), a private venture pursuing strategic acquisitions to build a premier branded food platform in North America.

Contacts

Sam Gibbons SVP, Corporate Affairs Email: sgibbons@villagefarms.com

Danielle Allore Senior Manager, Communications Email: dallore@villagefarms.com

^{_____________________________}¹ HiFyre Retail Sales Data, July 2026
² SQDC Retail Sales Data

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/184b0d09-71f7-4c48-8612-9247d8425c1d

FAQ

What new cannabis packaging did Village Farms (VFF) launch for its Super Toast brand in August 2026?

Village Farms introduced an easy-pour pouch for its Super Toast milled flower in August 2026. According to Village Farms, the 7-gram pouch adds a pour spout, resealable colour-coded cap, and product window to improve convenience and visibility for cannabis consumers in Canada.

Why is the new Super Toast easy-pour pouch from Village Farms considered innovative in Canada?

The Super Toast easy-pour pouch is described as the first packaging format of its kind in Canada’s milled flower category. According to Village Farms, its resealable spout, colour-coded caps, and sneak-peek window are designed to deliver a cleaner, more controlled and convenient pouring experience for consumers.

How does the Super Toast easy-pour pouch work for cannabis consumers?

The Super Toast pouch uses an integrated spout that lets consumers pour milled flower directly into rolling papers or bowls. According to Village Farms, the design reduces mess, improves control, and, with resealable caps and a viewing window, helps users quickly identify products and check remaining contents.

What is Super Toast’s market position in the Canadian milled flower category as of July 2026?

Super Toast is reported as a top-two milled flower brand in Canada with 12% category share year-to-date through July 2026. According to Village Farms, this performance supports its decision to extend national distribution and introduce the new easy-pour pouch packaging format.

When will the new Super Toast easy-pour packaging be available across Village Farms markets?

The easy-pour spout packaging will roll out across all 7-gram Super Toast Ground Flower products over the coming weeks. According to Village Farms, availability will extend to all markets where Super Toast Ground Flower is currently sold, including recently added Quebec.

How significant is Quebec for Village Farms’ Super Toast milled flower products?

Quebec marks an important expansion, making Super Toast the first nationally distributed brand in Village Farms’ cannabis portfolio. According to Village Farms, within two weeks of launch, the Sgt. Ananas 15g SKU became the province’s second most popular milled flower product by sales.