Vera Bradley Stock Price, News & Analysis

Vera Bradley, Inc. (Nasdaq: VRA) has announced the adoption of a duration shareholder rights plan, effective immediately and expiring on October 11, 2025. The plan aims to protect shareholders' interests and maximize value by guarding against abusive tactics that could lead to control without appropriate premiums.

Key points of the Rights Plan include:

• Issuance of one right per outstanding share of common stock
• Rights become exercisable if a person or group acquires 15% (20% for certain passive investors) or more of outstanding common stock without Board approval
• If triggered, rights holders can buy additional shares at a discount

The plan is designed to ensure the Board has sufficient time to make informed decisions in the best interests of the Company and its shareholders.

The Vera Bradley Foundation for Breast Cancer has announced a donation of $1,601,830 to support breast cancer research at the Indiana University School of Medicine. This contribution brings the Foundation's total donations to $41.7 million. The announcement was made during the 30th annual Vera Bradley Foundation for Breast Cancer Classic, a multi-day event in Fort Wayne, Indiana.

The Foundation's funding has enabled the IU School of Medicine to become an international leader in targeted breast cancer therapies. Researchers at the Vera Bradley Foundation Center for Breast Cancer Research are working on genetics, immunotherapies, vaccines, and new technologies. The Center is part of the IU Cancer Center, one of only 57 institutions designated as a comprehensive cancer center by the National Cancer Institute.

The Foundation's next fundraising campaign, Turn the Town Pink, is scheduled for October during National Breast Cancer Awareness Month.

Vera Bradley announced its financial results for the second quarter of fiscal year 2025, ending August 3, 2024. Consolidated net revenues were $110.8 million, down from $128.2 million in the same period last year. Net income was $5.7 million ($0.19 per diluted share), while non-GAAP net income was $3.9 million ($0.13 per diluted share). The balance sheet remains strong with $44.1 million in cash and no debt.

CEO Jackie Ardrey highlighted the launch of Project Restoration aimed at revitalizing the brand through improved marketing and product design, elevating customer experience. The company saw growth in its Indirect segment with revenues increasing 25.3%, while the Direct segment and Pura Vida experienced declines.

For the first six months, consolidated net revenues were $191.4 million, compared to $222.5 million the previous year. The company posted a net loss of $2.4 million. Vera Bradley plans to continue its strategic initiatives and prudent financial management for the remainder of the fiscal year.

Vera Bradley, Inc. (Nasdaq: VRA) has launched a -edition collection in collaboration with Urban Outfitters. The capsule collection features six vintage-inspired re-editions of popular Vera Bradley styles, showcasing three new patterns: Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue. The collection, priced from $15 to $100, is available at select Urban Outfitters stores and online.

This collaboration aims to appeal to Gen Z consumers while leveraging Vera Bradley's multi-generational brand appeal. Both companies emphasize self-expression, creativity, and unique style. The partnership is expected to continue with additional product drops later this year.

Vera Bradley, Inc. (Nasdaq: VRA) has announced its plan to report second quarter fiscal year 2025 results on September 11, 2024 at 8:00 a.m. Eastern Time. The company will host a conference call at 9:30 a.m. ET to discuss the financial results. Investors can access the call via webcast on the company's website or by dialing in. A replay will be available until September 25, 2024.

Vera Bradley operates two lifestyle brands: Vera Bradley and Pura Vida. The company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. These brands cater to multi-generational female customers and focus on casual, comfortable, and affordable products.

Vera Bradley (Nasdaq: VRA) has announced a comprehensive brand transformation to modernize and revitalize its business. The transformation includes a new logo, store renovations, an optimized website, and a refreshed digital presence. A new product line featuring premium materials like cotton gabardine and full-grain leather is now available. Actress Zooey Deschanel will lead the fall creative campaign, showcasing a range of new and modernized bag styles. The company plans to expand its Full Line store footprint, starting with three new stores this year. All retail elements, both online and in-store, have been revamped to offer a curated shopping experience. The brand aims to reconnect with its core customer base while attracting a new generation of consumers.

Vera Bradley announced first-quarter fiscal 2025 results, with net revenues of $80.6 million, down from $94.4 million last year. The company reported a net loss of $8.1 million (-$0.26 per diluted share), compared to a $4.7 million loss (-$0.15 per share) last year. Non-GAAP net loss was $6.5 million (-$0.21 per share), versus $2.6 million (-$0.09 per share) last year. Despite challenges, the company holds a $55.2 million cash position with no debt and inventories down over 12% year-over-year.

Vera Bradley Direct revenues dropped 4%, and Indirect revenues fell 25%. Pura Vida's sales decreased by 37%. Gross profit margin declined to 52.0% from 54.8%. SG&A expenses were $53.8 million, 66.7% of revenue, compared to $58.5 million, 62.0% last year. Management reaffirmed fiscal 2025 guidance, citing ongoing economic headwinds but optimistic about the second half due to Project Restoration.

Vera Bradley (NASDAQ: VRA) announced that CEO Jackie Ardrey and CFO Michael Schwindle will present at the SHARE Series hybrid investor event at the New York Stock Exchange on June 14, 2024, at 9:35 ET. The SHARE Series event aims to provide individual investors with direct access to company management via a virtual fireside chat. Attendance is free, and the presentation will be streamed live on the SHARE platform. A replay will be available on the SHARE Series and Vera Bradley's investor relations websites for 90 days post-event. Vera Bradley operates two lifestyle brands: Vera Bradley, known for its handbags, luggage, and home accessories, and Pura Vida, which offers bracelets, jewelry, and lifestyle accessories. Both brands have strong emotional connections and multigenerational female customer bases.

Vera Bradley will present at Water Tower Research's first Consumer Products Virtual Investor Conference on June 5, 2024, at 11:15 a.m. ET. The event is free and will feature presentations by various branded consumer products companies. Vera Bradley's CEO Jackie Ardrey and CFO Michael Schwindle will represent the company. Vera Bradley operates two lifestyle brands, Vera Bradley and Pura Vida, known for their unique designs and socially conscious focus. The company aims to connect with a multi-generational female audience through various channels, emphasizing community and charity.