Wendy's is Serving Up a Frightfully Fun Halloween with Boo! Books and Frosty Frights
Wendy’s revives its Boo! Books fundraiser and Frosty Frights toys for Halloween 2026, tying low-cost treats to foster-care adoption support.
Rhea-AI Summary
Wendy's (WEN) is launching its Halloween-themed Boo! Books fundraiser and Frosty Frights kids' meal toys for the 2026 season.
Each Boo! Books coupon book costs $1 in the U.S. and includes five free Jr. Frosty coupons plus one $1.99 Kids' Meal with purchase coupon. In the U.S., $0.90 from every book supports the Dave Thomas Foundation for Adoption in its work to find permanent homes for children in foster care. In Canada, Boo! Books are priced at $3, with all proceeds benefiting the Foundation’s Canadian affiliate.
Frosty Frights collectible toys return to Kids' Meals in the U.S. on September 14, with 12 new characters and an additional 13th toy available through a Wendy's Rewards Drop in the app. In Canada, six Frosty Frights collectibles and Boo! Books will be available starting September 28 at participating locations. Both offers are available for a limited time while supplies last, with coupons valid through December 31, 2026.
Positive
- None.
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 24 | leadership appointment | Neutral | -1.9% | Appointment of first chief marketing and customer growth officer |
| Aug 24 | app promotion | Positive | -1.9% | Limited-time $1.99 in-app 10-piece nuggets offer launched |
| Aug 07 | earnings report | Negative | +4.1% | Revenue rose, but sales, profit, EBITDA, outlook, and dividend declined |
| Aug 03 | seasonal menu | Positive | +2.3% | Pretzel Bacon Pub items and Apple Crumble Frosty Fusion launched |
| Jul 20 | kids meal promotion | Positive | +1.2% | Sonic-themed Kids' Meal with seven card cases and 35 cards launched |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent history showed two promotional announcements aligning with gains, while three other news events diverged from their apparent direction.
AI-generated analysis. How Rhea-AI works. Not financial advice.
From supporting the Dave Thomas Foundation for Adoption to collectible kids' meal toys, Wendy's two fan-focused experiences are all treats and no tricks this Halloween season
Fresh Facts:
- Wendy's annual Boo! Books® fundraiser and Frosty Frights™ collectibles are back for the Halloween season.
- For just
$1 $1.99 - Beginning September 14, Frosty Frights™ are back for the third year at Wendy's with 12 new kids' meal toys – plus a chance to score one (un)lucky thirteenth Frosty Frights toy, only available via a Wendy's Rewards Drop – the exclusive merch drop program only available to Rewards members in the Wendy's App.
- Available September 28, Wendy's
Canada will also offer Boo! Books and six Frosty Frights collectibles at participating restaurants nationwide.
Boo! Books Make Giving Back Extra Sweet – Available Now
Back for another year, Wendy's annual Boo! Books fundraiser gives customers great value in support of an even better cause. Every purchase helps support the Dave Thomas Foundation for Adoption® in their mission to find loving, permanent homes for children in foster care. For just
- 90¢ from every Boo! Books coupon book purchase benefits the Foundation's work to find safe, permanent homes for children waiting in foster care across the U.S.
- Fans can purchase Boo! Books at participating U.S. Wendy's restaurants, through the Wendy's app, at kiosks through the "Give Something Back" option and in bulk online through the Dave Thomas Foundation for Adoption.
Meet the New Faces of Frosty Frights – Available September 14
The Halloween fun doesn't stop with Boo! Books! Beginning September 14, Frosty Frights are creeping back into Wendy's Kids' Meals for the third Halloween haunt. Frosty Frights characters will be hiding in Wendy's Kids' Meals alongside the choice of 2-piece Chicken Tenders, 4-piece Chicken Nuggets, a Hamburger or Cheeseburger with Jr. Hot & Crispy Fries or Apple Bites, and a Kids' drink.
- This year's collection introduces twelve new Frosty Frights toys – six core characters and six variants – each bringing their own haunting personality to the Frosty Frights crew:
- Numb Chuck
- Sir Choc-O-Lot
- E.A.T.
- Cold Foot
- Shiver Wing
- Taranchilla
- Each character comes with a sticker sheet and mini trading card, while a full-color themed meal bag brings even more Halloween spirit to the experience.
- For Wendy's youngest fans, a book featuring Frosty Frights characters rounds out the seasonal fun.
- Wendy's will also be giving its most loyal fans an opportunity to secure an (un)lucky 13th Frosty Frights character, but you have to be Wendy's Rewards member for a chance to win. Keep an eye on the Wendy's app more details to be announced soon.
Available September 28, Wendy's
Don't let these Halloween treats disappear into the night. Boo! Books and Frosty Frights are only available for a limited time!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty dessert. Wendy's supports the Dave Thomas Foundation for Adoption, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.
*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
Boo! Books are available at participating U.S. and Canada Wendy's while supplies last. In the U.S., 90¢ of each
Frosty Frights are available at participating U.S. and Canada Wendy's for a limited time. Wendy's Kids' Meal toy may vary. While supplies last.
View original content to download multimedia:https://www.prnewswire.com/news-releases/wendys-is-serving-up-a-frightfully-fun-halloween-with-boo-books-and-frosty-frights-302868252.html
SOURCE The Wendy's Company
FAQ
What are Wendy's Boo! Books for Halloween 2026 and how much do they cost for WEN?
Wendy’s Boo! Books are Halloween coupon books that cost $1 in the U.S. and include five free Jr. Frosty coupons plus one $1.99 Kids’ Meal with purchase coupon. In Canada, Boo! Books cost $3 and support the Foundation’s Canadian affiliate.
When are Frosty Frights Halloween toys available at Wendy's (WEN) in 2026?
Frosty Frights collectibles return to Wendy’s Kids’ Meals in the U.S. starting September 14, 2026. Wendy’s Canada will offer six Frosty Frights collectibles beginning September 28, 2026 at participating restaurants. Both are available for a limited time while supplies last.
What do customers get with the Frosty Frights promotion at Wendy's (WEN)?
The 2026 Frosty Frights promotion includes 12 new toys in U.S. Kids’ Meals: six core characters and six variants. Each toy comes with a sticker sheet and mini trading card, plus a themed meal bag, and there is an additional (un)lucky 13th character available via a Wendy’s Rewards Drop.
How can customers buy Wendy's Boo! Books and where are they valid for WEN?
Customers can purchase Boo! Books at participating U.S. Wendy’s restaurants, through the Wendy’s app, at kiosks via the “Give Something Back” option, and in bulk online through the Dave Thomas Foundation for Adoption. Coupons are redeemable in-restaurant and valid through December 31, 2026.
Are Boo! Books and Frosty Frights available at Wendy's Canada for WEN?
Yes. Starting September 28, 2026, Wendy’s Canada will offer $3 Boo! Books and six Frosty Frights collectibles at participating restaurants nationwide. All proceeds from Canadian Boo! Books sales benefit the Dave Thomas Foundation for Adoption Canada.