Wingstop Files Trademark for "National Chicken Tender Day"

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Wingstop (NASDAQ: WING) has filed a trademark application to register "National Chicken Tender Day," highlighting their premium chicken tenders made from tenderloin. The company distinguishes its product by offering 12 different flavors, including Lemon Pepper, Hot Honey Rub, and Mango Habanero, with each tender being hand sauced-and-tossed.

To celebrate, Wingstop is promoting their 6-piece Crispy Tender Meal for 2 which includes two flavors, two sides, and two dips. The company plans to mark July 27 as their day of celebration, encouraging customers to participate by sharing on social media using #WingstopCrispyTenders.

DALLAS, July 24, 2025 /PRNewswire/ -- The Flavor Experts at Wingstop (NASDAQ: WING) filed an application to register National Chicken Tender Day. The move sets out to make official what fans already know: Wingstop's crispy tenders don't just compete – they dominate.

But what really hits different about Wingstop's crispy tenders in a crowd of bland fingers and strips?

• Tenderloin – one of the most premium and craveable parts of the chicken. There's no hiding it – Wingstop is naming it.
• Flavor – not just one, but 12. Tenders that are hand sauced-and-tossed, whether it's the iconic Lemon Pepper, fan-favorite Hot Honey Rub or sweet heat of Mango Habanero.
• More than a sauce – flavor in every bite, not just on the side. But let's be real – no one is skipping the housemade ranch for dipping.

"Some say that chicken fingers, strips and tenders are the same, but Wingstop isn't buying it," said Wingstop's Chief Revenue Officer, Mark Christenson. "We use premium tenderloin in our chicken tenders – the 'filet mignon of chicken' – and hand sauce-and-toss in 12 bold flavors. By filing a trademark application to register 'National Chicken Tender Day,' Wingstop is giving the finger to fingers and staking our claim on our distinctive crispy tenders that fans crave."

While July 27 marks Wingstop's day of celebration, bold flavor and iconic value don't stop there. Wingstop is celebrating its tenders all weekend long and encourages fans to get in on the action by tagging @Wingstop and including #WingstopCrispyTenders when sharing on social. Fans can order the 6-piece Crispy Tender Meal for 2 – with two flavors, two sides and two dips – on Wingstop.com or the Wingstop app to celebrate their way this weekend.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.

Media Contact
Maddie Lupori
media@wingstop.com

 

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's National Chicken Tender Day trademark application about?

Wingstop has filed a trademark application to register 'National Chicken Tender Day' to celebrate their premium chicken tenders made from tenderloin, highlighting their distinctive product in the market.

How many flavors does Wingstop (NASDAQ: WING) offer for their chicken tenders?

Wingstop offers 12 different flavors for their chicken tenders, including Lemon Pepper, Hot Honey Rub, and Mango Habanero.

What special meal is Wingstop offering for National Chicken Tender Day?

Wingstop is offering a 6-piece Crispy Tender Meal for 2 that includes two flavors, two sides, and two dips, available through Wingstop.com or their app.

When is Wingstop celebrating National Chicken Tender Day?

Wingstop is celebrating National Chicken Tender Day on July 27, with celebrations extending throughout the weekend.

What makes Wingstop's chicken tenders different from competitors?

Wingstop uses premium tenderloin (dubbed the 'filet mignon of chicken'), offers 12 bold flavors, and hand sauces-and-tosses each tender, ensuring flavor in every bite.