Wix and Gemini Join Forces to Integrate Website Building Into Everyday Workflows
Rhea-AI Summary
Wix (Nasdaq: WIX) announced a collaboration with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. Users can now initiate, build, access, and manage Wix Harmony sites without leaving the Gemini interface.
Within Gemini, users describe their site via voice or text, and a fully functional Wix Harmony website is generated on Wix’s infrastructure, including support for commerce, scheduling, payments, SEO and GEO, accessibility, performance, and security. From the same conversation, users can expand business capabilities, track performance metrics, and make updates through natural language. The Wix app for Gemini is available in eligible markets, with sites manageable both in Gemini and via Wix Business Manager.
Positive
- Wix Harmony website creation embedded directly inside Google Gemini as a connected app
- Natural language workflows enable site creation, updates, and performance review within Gemini
- Integration exposes Wix’s ecosystem, including commerce, payments, scheduling, and analytics, to Gemini users
- Websites created on Wix’s enterprise-grade infrastructure with built-in SEO, performance, and security features
Negative
- None.
Market Reaction – WIX
Following this news, WIX has gained 2.13%, reflecting a moderate positive market reaction. Our momentum scanner has triggered 2 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $84.14.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 11 | AI platform launch | Positive | +7.0% | Symphony AI agent platform launched for small and medium-sized businesses |
| Aug 04 | Strategic partnership | Positive | +17.5% | Planned Thryv-Wix collaboration combined SMB commerce, payments, marketing, and website solutions |
| Aug 04 | Q2 earnings report | Positive | +17.5% | Q2 revenue, ARR, margins, and non-GAAP income increased alongside reported growth |
| Jul 21 | AI infrastructure expansion | Positive | -4.2% | Headless expansion connected AI coding tools to Wix's business infrastructure and services |
| Jul 15 | Earnings date notice | Neutral | +1.0% | Company scheduled Q2 results release and conference call for August 4 |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
WIX's recent positive product, partnership, and earnings announcements generally aligned with positive 24-hour reactions, while the July 21 AI infrastructure announcement diverged.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Wix Harmony websites can now be created straight from Gemini, eliminating the need to switch between platforms
NEW YORK - Wix.com Ltd. (Nasdaq: WIX) has announced a joint effort with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. Users are now able to build and access Wix Harmony without ever leaving Gemini, meeting them right where they already spend their time. The integration opens Wix’s ecosystem, empowering entrepreneurs and businesses to not just establish an online presence, but also handle business operations and track performance, all from within the Gemini interface, transforming a simple chat window into a robust growth platform.
Inside Gemini, users can describe the website they have in mind, via voice or text, sharing details about their business, objectives, and brand identity. From there, a fully functional, Wix Harmony website is generated on Wix's enterprise-grade infrastructure, complete with built-in support for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security, and more. From the same conversation, users can continue to expand their site's business capabilities, review performance metrics, and make updates, all through natural language.
"Wix Harmony empowers anyone to elevate their digital experience and bring their ideas to life," said Shahar Talmi, GM of Developer Platform at Wix. "Through this collaboration, users can now build directly inside Gemini, removing the friction of switching between tools. Wix Harmony makes building a professional website as effortless and natural as simply asking for one, right within the platform they're already using."
Getting started is straightforward: simply connect the Wix app, then type "@Wix" in the Gemini chat. Websites can be accessed and managed directly within Gemini or through the Wix Business Manager. From there, users can handle inventory, pull analytics, update product pricing, manage bookings, and much more.
The Wix app is currently available to Gemini users in eligible markets.
About Wix.com Ltd. Wix's vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
For more information about Wix, visit our Press Room.
Media Relations Contact: PR@wix.com
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