Wix Launches AI Visibility Overview With Full Generative Engine Optimization Support For AI-Powered Search

Rhea-AI Summary

Wix (NASDAQ: WIX) has launched its groundbreaking AI Visibility Overview, a first-of-its-kind solution for Generative Engine Optimization (GEO) integrated natively into a CMS platform. This innovative tool helps businesses monitor and enhance their visibility across AI-powered search engines like ChatGPT, Gemini, Perplexity, and Claude.

The new solution offers key features including AI citation management, brand sentiment monitoring, competitive benchmarking, and AI-driven traffic measurement. Additionally, select premium eCommerce users can access LLMs.txt functionality to optimize their product listings for AI platforms.

The AI Visibility Overview is currently available to users with English-set Wix Business Manager accounts, with plans for expansion to other languages.

Positive

• First CMS platform to offer native AI visibility optimization tools
• Comprehensive features including AI citation tracking, brand sentiment monitoring, and competitive benchmarking
• Integration with premium eCommerce features through LLMs.txt functionality
• Strategic positioning for the emerging AI-driven search landscape

Negative

• Limited initial availability to English-language Business Manager accounts only

The AI Visibility Overview is setting a new standard for Generative Engine Optimization (GEO) by giving users unprecedented insight over how their brand appears in AI search engines

NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally¹, today announced the launch of its AI Visibility Overview, a new solution that goes beyond traditional SEO tools, positioning brands for discoverability in the emerging era of  large language models (LLM). As part of Wix’s broader Generative Engine Optimization (GEO) initiative, this tool empowers users to understand, monitor, and actively improve how their brand appears in LLM-based search engines, such as ChatGPT, Gemini, Perplexity, and Claude,  helping brands stay ahead as LLMs redefine the landscape of SEO and online discovery. Wix is the first CMS to offer this kind of AI visibility natively, setting a new benchmark for AI search optimization tools within website platforms.

As LLMs become a key gateway for users seeking information and making decisions, visibility in AI-generated responses is quickly becoming essential for online success. GEO offers visibility into how a brand is perceived and surfaced by leading AI models, transforming how businesses approach their presence in the age of generative AI. Fully integrated into Wix’s SEO suite and accessible through the Analytics dashboard, GEO reflects Wix’s response to the evolving nature of search, providing users with a wide view of how their brand and content are being surfaced and engaged with across AI-powered platforms.

Capabilities of the AI Visibility Overview include:

• Manage AI citations & visibility: Users can track how often their website is cited by AI platforms in response to relevant queries, as well as add, or remove questions to better reflect their business.
• Monitor brand sentiment across LLMs: GEO empowers users to stay informed on how their brand is perceived by analyzing sentiment, perception, and positioning in AI-generated content.
• Benchmark visibility and competitive context: Users can compare their AI visibility performance to competitors to gain a better understanding of how their visibility stacks up against industry peers, identify growth opportunities, and discover which other sources are being cited in similar contexts. 
• Measure AI-driven traffic & query volume: Users can see how much traffic is driven to their site from AI platforms, as well as how frequently people ask about their brand or services in these engines.

“GEO is SEO for the AI era, providing users an all‑new level of search visibility,” said Doreen Weissfelner, Head of Analytics at Wix. “We are empowering users to bring AI search into focus by giving them information on how their sites are being cited, perceived and surfaced by leading AI-platforms. Just as we’ve supported our users in optimizing for traditional search engines, we’re now equipping them to navigate and succeed in an AI-driven landscape.  With the AI Visibility Overview, businesses can finally see how they’re being represented - and take steps to increase visibility, influence perception, and drive real outcomes”

As part of its broader commitment to AI search readiness, Wix also offers some premium eCommerce users the ability to manage LLMs.txt - designed to help websites communicate directly with LLMs - further empowering them to stay optimized for emerging AI platforms. With platforms like ChatGPT and Gemini expanding tools for product listings, LLMs.txt works alongside dynamic shopping feeds to give LLMs richer data on sellers and products. This can boost visibility in AI-powered search experiences and help merchants reach millions of potential customers.

The AI Visibility Overview is available to users with a Wix Business Manager set to English and is gradually rolling out to additional languages. To learn more about Wix’s vision for AI, read the blog by Avishai Abrahami, Co-Founder and CEO of Wix, here.

About Wix.com Ltd.
Wix is the leading SaaS website builder platform¹ to create, manage and grow a digital presence. Founded  in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients. 

For more about Wix, please visit our Press Room
Media Relations Contact:  PR@wix.com  

¹ Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of Q1 2025.

Attachments

• SEO Dashboard
• AI Visibility Overview
• Competitor Visibility
• Brand Perception
• Traffic Visibility

FAQ

What is Wix's new AI Visibility Overview and how does it work?

Wix's AI Visibility Overview is a Generative Engine Optimization (GEO) tool that helps users track and improve their brand visibility in AI search engines like ChatGPT and Gemini. It monitors AI citations, brand sentiment, competitive benchmarking, and AI-driven traffic.

What features are included in Wix's AI Visibility Overview?

Key features include AI citation management, brand sentiment monitoring across LLMs, competitive visibility benchmarking, and AI-driven traffic measurement. Premium eCommerce users also get access to LLMs.txt functionality.

Who can access Wix's new AI Visibility Overview tool?

The tool is currently available to Wix Business Manager users with English language settings, with plans to roll out to additional languages in the future.

How does Wix's AI Visibility Overview differ from traditional SEO tools?

Unlike traditional SEO tools, the AI Visibility Overview specifically focuses on optimization for AI-powered search engines and LLMs, helping businesses understand and improve how they appear in AI-generated responses.

What is LLMs.txt and how does it benefit Wix eCommerce users?

LLMs.txt is a feature that allows premium eCommerce users to communicate directly with LLMs, providing richer data about their products and potentially increasing visibility in AI-powered search experiences.