Wix Reports Second Quarter 2025 Results
Wix (NASDAQ:WIX) reported strong Q2 2025 results, with total revenue reaching $489.9 million, up 12% year-over-year. The company's new cohort bookings grew 14% y/y in Q2, accelerating to over 20% y/y growth by July. Notable highlights include the strategic acquisition of Base44, which is expected to reach $40-50 million in ARR by year-end.
Q2 financial performance showed GAAP net income of $57.7 million ($0.98 per diluted share) and non-GAAP net income of $136.2 million ($2.28 per diluted share). The company generated strong free cash flow of $147.7 million and executed $100 million in share repurchases.
Wix raised its full-year 2025 outlook, now expecting bookings of $2,040-2,075 million (11-13% y/y growth) and revenue of $1,975-2,000 million (12-14% y/y growth), driven by improved business fundamentals and Base44 contribution.
Wix (NASDAQ:WIX) ha riportato risultati solidi nel secondo trimestre del 2025, con un fatturato totale di 489,9 milioni di dollari, in aumento del 12% rispetto all'anno precedente. Le nuove prenotazioni della società sono cresciute del 14% su base annua nel Q2, accelerando oltre il 20% a luglio. Tra i punti salienti si segnala l'acquisizione strategica di Base44, che si prevede raggiungerà un ARR di 40-50 milioni di dollari entro fine anno.
Le performance finanziarie del Q2 hanno mostrato un utile netto GAAP di 57,7 milioni di dollari (0,98 dollari per azione diluita) e un utile netto non-GAAP di 136,2 milioni di dollari (2,28 dollari per azione diluita). L'azienda ha generato un solido flusso di cassa libero di 147,7 milioni di dollari e ha effettuato riacquisti di azioni per 100 milioni di dollari.
Wix ha rivisto al rialzo le previsioni per l'intero 2025, ora aspettandosi prenotazioni tra 2.040 e 2.075 milioni di dollari (crescita annua dell'11-13%) e ricavi tra 1.975 e 2.000 milioni di dollari (crescita annua del 12-14%), grazie a fondamentali aziendali migliorati e al contributo di Base44.
Wix (NASDAQ:WIX) reportó sólidos resultados en el segundo trimestre de 2025, con ingresos totales que alcanzaron los 489,9 millones de dólares, un aumento del 12% interanual. Las nuevas reservas de la compañía crecieron un 14% interanual en el segundo trimestre, acelerándose a más del 20% interanual en julio. Entre los aspectos destacados se incluye la adquisición estratégica de Base44, que se espera alcance un ARR de 40-50 millones de dólares para fin de año.
El desempeño financiero del segundo trimestre mostró un ingreso neto GAAP de 57,7 millones de dólares (0,98 dólares por acción diluida) y un ingreso neto no GAAP de 136,2 millones de dólares (2,28 dólares por acción diluida). La compañía generó un sólido flujo de caja libre de 147,7 millones de dólares y ejecutó recompras de acciones por 100 millones de dólares.
Wix elevó sus perspectivas para todo el año 2025, esperando ahora reservas entre 2.040 y 2.075 millones de dólares (crecimiento interanual del 11-13%) e ingresos entre 1.975 y 2.000 millones de dólares (crecimiento interanual del 12-14%), impulsado por fundamentos comerciales mejorados y la contribución de Base44.
Wix (NASDAQ:WIX)는 2025년 2분기에 총 매출액 4억 8,990만 달러로 전년 대비 12% 증가한 견고한 실적을 보고했습니다. 회사의 신규 코호트 예약은 2분기에 전년 대비 14% 성장했으며, 7월에는 20% 이상으로 가속화되었습니다. 주목할 만한 사항으로는 연말까지 연간 반복 수익(ARR) 4,000만~5,000만 달러 달성이 예상되는 Base44의 전략적 인수가 포함됩니다.
2분기 재무 성과는 GAAP 순이익 5,770만 달러 (희석 주당 0.98달러)와 비-GAAP 순이익 1억 3,620만 달러 (희석 주당 2.28달러)를 기록했습니다. 회사는 강력한 자유 현금 흐름 1억 4,770만 달러를 창출했으며, 1억 달러 규모의 자사주 매입을 실행했습니다.
Wix는 2025년 연간 전망을 상향 조정하여, 이제 예약액을 20억 4,000만~20억 7,500만 달러(전년 대비 11-13% 성장), 매출액을 19억 7,500만~20억 달러(전년 대비 12-14% 성장)로 예상하며, 이는 개선된 사업 기반과 Base44의 기여에 힘입은 결과입니다.
Wix (NASDAQ:WIX) a annoncé de solides résultats pour le deuxième trimestre 2025, avec un chiffre d'affaires total atteignant 489,9 millions de dollars, en hausse de 12 % sur un an. Les nouvelles réservations du groupe ont augmenté de 14 % en glissement annuel au T2, accélérant à plus de 20 % en juillet. Parmi les faits marquants, on note l'acquisition stratégique de Base44, qui devrait atteindre un ARR de 40 à 50 millions de dollars d'ici la fin de l'année.
La performance financière du T2 a affiché un résultat net GAAP de 57,7 millions de dollars (0,98 dollar par action diluée) et un résultat net non-GAAP de 136,2 millions de dollars (2,28 dollars par action diluée). L'entreprise a généré un solide flux de trésorerie libre de 147,7 millions de dollars et a procédé à des rachats d'actions à hauteur de 100 millions de dollars.
Wix a relevé ses prévisions pour l'ensemble de l'année 2025, prévoyant désormais des réservations comprises entre 2 040 et 2 075 millions de dollars (croissance annuelle de 11 à 13 %) et un chiffre d'affaires entre 1 975 et 2 000 millions de dollars (croissance annuelle de 12 à 14 %), soutenus par des fondamentaux commerciaux améliorés et la contribution de Base44.
Wix (NASDAQ:WIX) meldete starke Ergebnisse für das zweite Quartal 2025 mit einem Gesamtumsatz von 489,9 Millionen US-Dollar, was einem Anstieg von 12 % im Jahresvergleich entspricht. Die neuen Buchungen des Unternehmens wuchsen im zweiten Quartal um 14 % im Jahresvergleich und beschleunigten sich bis Juli auf über 20 %. Zu den bemerkenswerten Highlights gehört die strategische Übernahme von Base44, die bis zum Jahresende voraussichtlich ein ARR von 40-50 Millionen US-Dollar erreichen wird.
Die finanzielle Leistung im zweiten Quartal zeigte einen GAAP-Nettogewinn von 57,7 Millionen US-Dollar (0,98 US-Dollar je verwässerter Aktie) und einen Non-GAAP-Nettogewinn von 136,2 Millionen US-Dollar (2,28 US-Dollar je verwässerter Aktie). Das Unternehmen generierte einen starken freien Cashflow von 147,7 Millionen US-Dollar und führte Aktienrückkäufe im Wert von 100 Millionen US-Dollar durch.
Wix hob seine Prognose für das Gesamtjahr 2025 an und erwartet nun Buchungen von 2.040 bis 2.075 Millionen US-Dollar (11-13 % Wachstum im Jahresvergleich) und Umsätze von 1.975 bis 2.000 Millionen US-Dollar (12-14 % Wachstum im Jahresvergleich), angetrieben durch verbesserte Geschäftsgrundlagen und den Beitrag von Base44.
- New cohort bookings grew 14% y/y in Q2, accelerating to 20%+ y/y growth in July
- Strong Q2 GAAP net income of $57.7 million and non-GAAP net income of $136.2 million
- Robust free cash flow generation of $147.7 million in Q2
- Base44 acquisition expected to reach $40-50 million ARR by year-end
- Increased full-year guidance for both bookings and revenue
- Partners revenue grew 24% y/y to $183.3 million
- Transaction revenue increased 18% y/y to $63.6 million
- Business Solutions gross margin remains relatively low at 31% GAAP and 33% non-GAAP
- Increased operating expenses expected due to AI, marketing, and Base44 integration costs
Insights
Wix delivers solid Q2 with accelerating cohort growth and strategic Base44 acquisition expanding their addressable market significantly.
Wix reported $489.9 million in Q2 revenue, growing
The company's financial health appears robust with
The acquisition of Base44 represents a strategic expansion beyond website building into application development. This move significantly expands Wix's total addressable market, with Base44 expected to grow from just a few million in ARR in June to
Wix's transition toward AI-powered creation tools appears to be bearing fruit through improved monetization. The company continues to focus on higher-intent users who purchase longer-duration subscriptions. Their partners revenue grew
For investors, the acceleration in bookings growth combined with strong FCF (
- Meaningful improvement in business fundamentals driving confidence in 2H y/y bookings and revenue growth acceleration
- Q2 new cohort bookings grew
14% y/y and new cohorts continue to pick up momentum with new cohort bookings exiting July achieving20% + y/y growth - Top of funnel strength compounded by improved y/y conversion across key markets, including the U.S., U.K., and Europe
- Q2 new cohort bookings grew
- Milestone acquisition of Base44 significantly expands Wix’s total addressable market opportunity to include application development, with the Wix ecosystem a natural complement to vibe coding broadly
- Driven by tremendous demand, Base44 is on track to reach
$40 t o$50 million of ARR by year-end as it accelerates towards the$100 million of ARR milestone
- Driven by tremendous demand, Base44 is on track to reach
NEW YORK – Wix.com Ltd. (Nasdaq: WIX) (the “Company”), the leading SaaS website builder platform1, today reported financial results for the second quarter of 2025. In addition, the Company provided its outlook for the third quarter and an updated outlook for full year 2025. Please visit the Wix Investor Relations website at https://investors.wix.com to view the Q2'25 Shareholder Update and other materials.
“Demand for AI-powered online creation continues to accelerate, and Wix is leading the way as more people use our platform to build sophisticated, high-quality projects with greater speed and ease. This ongoing momentum drove our new cohort bookings to their highest levels since peak-COVID, setting the stage for continued growth in the second half of the year and beyond,” said Avishai Abrahami, Co-founder and CEO at Wix. “Looking ahead, we’re thinking bigger – not just transforming website building, but unlocking new markets enabled by AI, such as vibe coding.
Our acquisition of Base44 represents another major expansion into this future, giving us immediate access to the application development market and new audiences ready to build and scale applications. We’re already seeing extraordinary early momentum, with Base44 expected to grow ARR from just a few million in June to
Nir Zohar, President & Co-founder at Wix, continued, “Our business fundamentals continued to improve in the second quarter with robust top of funnel demand, better conversion across our largest markets and improved monetization as recently launched AI tools began to bear fruit. As a result, we saw new user cohort bookings growth accelerated above Q1’s post-COVID high watermark. Even more encouragingly, these positive trends continued into early Q3 with new user cohort bookings growing more than
Lior Shemesh, CFO at Wix, added, “We expect these increasingly stronger new cohorts layering onto the platform plus growing contribution from the recent Q1 and Q2 cohorts to be the primary drivers of our expected 2H top-line growth acceleration. As a result of robust performance in our core business YTD along with contribution from Base44, we are increasing our full year expectations. More excitingly, the cohort strength we’re generating today, products we’re innovating and new TAMs we’re entering, are laying the foundation for robust growth in 2026 and beyond.”
Q2 2025 Financial Results
- Total revenue in the second quarter of 2025 was
$489.9 million , up12% y/y - Creative Subscriptions revenue in the second quarter of 2025 was
$345.5 million , up11% y/y - Creative Subscriptions ARR increased to
$1.40 7 billion as of the end of the quarter, up10% y/y - Business Solutions revenue in the second quarter of 2025 was
$144.5 million , up17% y/y - Transaction revenue2 in the second quarter of 2025 was
$63.6 million , up18% y/y - Partners revenue3 in the second quarter of 2025 was
$183.3 million , up24% y/y - Total bookings in the second quarter of 2025 were
$509.9 million , up11% y/y - Creative Subscriptions bookings in the second quarter of 2025 were
$364.9 million , up11% y/y - Business Solutions bookings in the second quarter of 2025 were
$145.1 million , up12% y/y - Total gross margin on a GAAP basis in the second quarter of 2025 was
69% - Creative Subscriptions gross margin on a GAAP basis was
84% - Business Solutions gross margin on a GAAP basis was
31% - Total non-GAAP gross margin in the second quarter of 2025 was
70% - Creative Subscriptions gross margin on a non-GAAP basis was
85% - Business Solutions gross margin on a non-GAAP basis was
33% - GAAP net income in the second quarter of 2025 was
$57.7 million , or$1.03 per basic share and$0.98 per diluted share - Non-GAAP net income in the second quarter of 2025 was
$136.2 million , or$2.44 per basic share and$2.28 per diluted share - Net cash provided by operating activities for the second quarter of 2025 was
$150.3 million , while capital expenditures totaled$2.7 million , leading to free cash flow of$147.7 million - In Q2’25, we executed
$100 million of share repurchases, repurchasing approximately 646 thousand Wix ordinary shares in total at an approximate volume-weighted average price per share of$154.69 - Total employee count at the end of Q2’25 was 5,326
____________________
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of Q1 2025.
2 Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments, as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions.
3 Partners revenue is defined as revenue generated through agencies and freelancers that build sites or applications for other users (“Agencies”) as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint (“Resellers”). We identify Agencies using multiple criteria, including but not limited to, the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used (incl. Wix Studio). Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions businesses.
Financial Outlook
Our strong first-half performance reinforces our confidence in accelerating growth throughout the remainder of 2025, supported by a stable and positive macroeconomic environment. Strong momentum in the core Wix business, driven by new cohort outperformance, is further bolstered by our entry into a new rapidly-growing TAM through our recent acquisition of Base44.
As a result, we are raising our full year bookings outlook to
We continue to anticipate an acceleration in bookings growth in 2H, driven mainly by improving business fundamentals. We expect:
- Increasingly stronger new cohorts layering onto the platform and contributing more incremental bookings dollars compared to the new cohorts of 2024 in their first respective quarters. Increased top of funnel demand, improved conversion in our largest geographic markets, larger mix of higher intent users and a shift to longer-duration subscriptions drove new cohort bookings growth in Q2 to accelerate. Encouragingly, new cohort bookings growth has continued to accelerate through July, and we expect this upwards trend to continue in 2H.
Stronger new cohorts as well as increasing contribution from the recent Q1 and Q2 cohorts layering on are expected to drive the majority of the acceleration.
- Contribution from Base44
- Targeted pricing optimizations in select geographies, as previously planned
- Increasing contribution from Studio cohorts as new users layer on and earlier users mature, build multiple websites and increasingly contribute bookings
- Ramping benefit from AI products
We are updating our full year revenue outlook to
We expect total revenue in Q3 2025 to be
For the full year 2025, we now expect non-GAAP total gross margin of ~
With higher bookings expectations offsetting these increased costs, we now expect to generate free cash flow of
Conference Call and Webcast Information
Wix will host a conference call to discuss the results at 8:30 a.m. ET on Wednesday, August 6, 2025. A live and archived webcast of the conference call will be accessible from the "Investor Relations" section of the Company’s website at https://investors.wix.com/.
About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible to all.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
Non-GAAP Financial Measures and Key Operating Metrics
To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow on a constant currency basis, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or foreign exchange neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Bookings and Creative Subscriptions Bookings are also presented on a further non-GAAP basis by excluding, in each case, bookings associated with long-term B2B partnership agreements. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude one-time cash restructuring charges and the capital expenditures and other expenses associated with the buildout of our new corporate headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments.
The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.
For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow margin, free cash flow, as adjusted, bookings, cumulative cohort bookings, non-GAAP gross margin, non-GAAP operating expenses, non-GAAP operating expenses as a percentage of revenue, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results.
Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) the total monthly revenue of all Creative Subscriptions in effect on the last day of the period, other than domain registrations; (ii) the average revenue per month from domain registrations multiplied by all registered domains in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements including enterprise partners.
Forward-Looking Statements
This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “subject,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to attract and retain registered users and partners, and generate new premium subscriptions and additional business solutions as we continuously adjust our marketing strategy and customer care; maintenance of our brand and reputation, and generation of revenue from sources other than premium subscriptions; risks associated with international operations and the use of platform in various countries; risks related to the macroeconomic environment and ongoing global conflicts; security risks and payment risks and fluctuations in foreign currency exchange rates; failures of third-party hardware, software and infrastructure on which we rely, or failure to manage the operation of our infrastructure; adverse market conditions, including inflation, interest rates and other adverse developments that may adversely affect our cash balances and investment portfolio; our history of operating losses and inability to achieve sustained profitability; downturns or upturns in sales are not immediately reflected in full in our operating results; our ability to repurchase our ordinary shares and/or
| Wix.com Ltd. | |||||||||||||||
| CONSOLIDATED STATEMENTS OF OPERATIONS - GAAP | |||||||||||||||
| (In thousands, except loss per share data) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Revenues | |||||||||||||||
| Creative Subscriptions | $ | 345,456 | $ | 312,125 | $ | 683,132 | $ | 616,418 | |||||||
| Business Solutions | 144,474 | 123,621 | 280,449 | 239,104 | |||||||||||
| 489,930 | 435,746 | 963,581 | 855,522 | ||||||||||||
| Cost of Revenues | |||||||||||||||
| Creative Subscriptions | 54,131 | 53,039 | 110,198 | 107,842 | |||||||||||
| Business Solutions | 99,209 | 88,635 | 194,934 | 171,129 | |||||||||||
| 153,340 | 141,674 | 305,132 | 278,971 | ||||||||||||
| Gross Profit | 336,590 | 294,072 | 658,449 | 576,551 | |||||||||||
| Operating expenses: | |||||||||||||||
| Research and development | 134,735 | 119,257 | 262,232 | 243,502 | |||||||||||
| Selling and marketing | 113,155 | 102,498 | 224,718 | 209,732 | |||||||||||
| General and administrative | 44,394 | 43,712 | 89,788 | 85,042 | |||||||||||
| Total operating expenses | 292,284 | 265,467 | 576,738 | 538,276 | |||||||||||
| Operating income | 44,306 | 28,605 | 81,711 | 38,275 | |||||||||||
| Financial income (expenses), net | (38,377 | ) | 12,383 | (32,545 | ) | 31,267 | |||||||||
| Other income, net | 123 | 38 | 187 | 249 | |||||||||||
| Income (loss) before taxes on income | 6,052 | 41,026 | 49,353 | 69,791 | |||||||||||
| Income tax expenses (benefit) | (51,651 | ) | 1,508 | (42,116 | ) | 6,271 | |||||||||
| Net income | $ | 57,703 | $ | 39,518 | $ | 91,469 | $ | 63,520 | |||||||
| Basic net income per share | $ | 1.03 | $ | 0.71 | $ | 1.64 | $ | 1.14 | |||||||
| Basic weighted-average shares used to compute net income per share | 55,905,451 | 55,361,595 | 55,807,604 | 55,730,296 | |||||||||||
| Diluted net income per share | $ | 0.98 | $ | 0.68 | $ | 1.55 | $ | 1.09 | |||||||
| Diluted weighted-average shares used to compute net income per share | 59,650,008 | 59,526,418 | 60,017,802 | 58,373,454 | |||||||||||
| Wix.com Ltd. | |||||||
| CONDENSED CONSOLIDATED BALANCE SHEETS | |||||||
| (In thousands) | |||||||
| Period ended | |||||||
| June 30, | December 31, | ||||||
| 2025 | 2024 | ||||||
| Assets | (unaudited) | (audited) | |||||
| Current Assets: | |||||||
| Cash and cash equivalents | $ | 693,042 | $ | 660,939 | |||
| Restricted cash | 11,100 | - | |||||
| Short-term deposits | 111,892 | 106,844 | |||||
| Restricted deposits | 901 | 773 | |||||
| Marketable securities | 310,061 | 338,593 | |||||
| Trade receivables | 55,354 | 44,674 | |||||
| Prepaid expenses and other current assets | 95,975 | 128,577 | |||||
| Total current assets | 1,278,325 | 1,280,400 | |||||
| Long-Term Assets: | |||||||
| Prepaid expenses and other long-term assets | 32,934 | 27,021 | |||||
| Property and equipment, net | 121,715 | 128,155 | |||||
| Deferred tax asset | 70,325 | - | |||||
| Marketable securities | 5,259 | 6,135 | |||||
| Intangible assets, net | 21,935 | 22,141 | |||||
| Goodwill | 72,084 | 49,329 | |||||
| Operating lease right-of-use assets | 393,460 | 399,861 | |||||
| Total long-term assets | 717,712 | 632,642 | |||||
| Total assets | $ | 1,996,037 | $ | 1,913,042 | |||
| Liabilities and Shareholders' Deficiency | |||||||
| Current Liabilities: | |||||||
| Trade payables | $ | 25,237 | $ | 47,077 | |||
| Employees and payroll accruals | 100,742 | 143,131 | |||||
| Deferred revenues | 715,705 | 661,171 | |||||
| Current portion of convertible notes, net | 574,469 | 572,880 | |||||
| Accrued expenses and other current liabilities | 132,938 | 63,246 | |||||
| Operating lease liabilities | 32,806 | 27,907 | |||||
| Total current liabilities | 1,581,897 | 1,515,412 | |||||
| Long Term Liabilities: | |||||||
| Deferred revenues | 105,331 | 89,271 | |||||
| Deferred tax liability | 5,150 | 1,965 | |||||
| Convertible notes, net | - | - | |||||
| Other long-term liabilities | 28,561 | 16,021 | |||||
| Operating lease liabilities | 392,761 | 369,159 | |||||
| Total long-term liabilities | 531,803 | 476,416 | |||||
| Total liabilities | 2,113,700 | 1,991,828 | |||||
| Shareholders' Deficiency | |||||||
| Ordinary shares | 106 | 107 | |||||
| Additional paid-in capital | 1,988,990 | 1,840,574 | |||||
| Treasury shares | (1,325,163 | ) | (1,025,167 | ) | |||
| Accumulated other comprehensive loss | 28,477 | 7,242 | |||||
| Accumulated deficit | (810,073 | ) | (901,542 | ) | |||
| Total shareholders' deficiency | (117,663 | ) | (78,786 | ) | |||
| Total liabilities and shareholders' deficiency | $ | 1,996,037 | $ | 1,913,042 | |||
| Wix.com Ltd. | |||||||||||||||
| CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| OPERATING ACTIVITIES: | |||||||||||||||
| Net income | $ | 57,703 | $ | 39,518 | $ | 91,469 | $ | 63,520 | |||||||
| Adjustments to reconcile net loss to net cash provided by operating activities: | |||||||||||||||
| Depreciation | 6,099 | 6,427 | 12,236 | 12,869 | |||||||||||
| Amortization | 1,246 | 1,465 | 2,707 | 2,948 | |||||||||||
| Share based compensation expenses | 59,439 | 59,886 | 119,700 | 118,028 | |||||||||||
| Amortization of debt discount and debt issuance costs | 795 | 791 | 1,589 | 1,581 | |||||||||||
| Changes in accrued interest and exchange rate on short term and long term deposits | 126 | 890 | (98 | ) | 1,770 | ||||||||||
| Amortization of premium and discount and accrued interest on marketable securities, net | (24,409 | ) | 3,937 | (20,852 | ) | 4,534 | |||||||||
| Remeasurement gain on Marketable equity | - | - | - | (3,367 | ) | ||||||||||
| Changes in deferred income taxes, net | (64,817 | ) | (208 | ) | (64,816 | ) | (5,219 | ) | |||||||
| Changes in operating lease right-of-use assets | 4,800 | 5,286 | 9,603 | 10,310 | |||||||||||
| Changes in operating lease liabilities | 34,062 | (7,860 | ) | 25,299 | (11,512 | ) | |||||||||
| Loss (gain) on foreign exchange, net | (3,832 | ) | 1,598 | (5,838 | ) | 2,151 | |||||||||
| Decrease (increase) in trade receivables | (7,956 | ) | 491 | (10,610 | ) | 1,610 | |||||||||
| Decrease (increase) in prepaid expenses and other current and long-term assets | (6,090 | ) | (28,195 | ) | 52,199 | (40,763 | ) | ||||||||
| Decrease in trade payables | (12,581 | ) | (14,502 | ) | (21,919 | ) | (16,625 | ) | |||||||
| Increase (decrease) in employees and payroll accruals | 21,409 | 13,690 | (42,739 | ) | 11,261 | ||||||||||
| Increase in short term and long term deferred revenues | 26,211 | 25,426 | 70,573 | 66,745 | |||||||||||
| Increase in accrued expenses and other current liabilities | 58,130 | 11,389 | 77,323 | 14,024 | |||||||||||
| Net cash provided by operating activities | 150,335 | 120,029 | 295,826 | 233,865 | |||||||||||
| INVESTING ACTIVITIES: | |||||||||||||||
| Proceeds from short-term deposits and restricted deposits | - | 162 | 107,780 | 985 | |||||||||||
| Investment in short-term deposits and restricted deposits | - | (11 | ) | (112,810 | ) | (30,173 | ) | ||||||||
| Proceeds from available-for-sale marketable debt securities | 20,700 | 38,350 | 51,300 | 91,155 | |||||||||||
| Investment in trading marketable debt securities | (163,313 | ) | (163,698 | ) | (191,006 | ) | (191,545 | ) | |||||||
| Proceed from trading marketable debt securities | 162,525 | - | 190,217 | - | |||||||||||
| Purchase of property and equipment and lease prepayment | (2,265 | ) | (6,871 | ) | (4,894 | ) | (14,586 | ) | |||||||
| Capitalization of internal use of software | (405 | ) | (324 | ) | (826 | ) | (734 | ) | |||||||
| Proceeds from (investment in) other assets | (10,458 | ) | 550 | (10,458 | ) | 550 | |||||||||
| Proceeds from sale of equity securities | - | - | - | 22,148 | |||||||||||
| Payment for Businesses acquired, net of acquired cash | (18,545 | ) | - | (18,545 | ) | - | |||||||||
| Proceed from realization of investments in privately held companies | - | - | 417 | - | |||||||||||
| Purchases of investments in privately held companies | (2,358 | ) | (460 | ) | (3,108 | ) | (1,010 | ) | |||||||
| Net cash used in investing activities | (14,119 | ) | (132,302 | ) | 8,067 | (123,210 | ) | ||||||||
| FINANCING ACTIVITIES: | |||||||||||||||
| Proceeds from exercise of options and ESPP shares | 360 | 1,615 | 23,014 | 24,243 | |||||||||||
| Purchase of treasury stock | (100,000 | ) | (225,000 | ) | (300,000 | ) | (466,302 | ) | |||||||
| Net cash used in financing activities | (99,640 | ) | (223,385 | ) | (276,986 | ) | (442,059 | ) | |||||||
| Effect of exchange rates on cash, cash equivalent and restricted cash | 14,290 | (1,598 | ) | 16,296 | (2,151 | ) | |||||||||
| INCREASE (DECREASE) IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH | 50,866 | (237,256 | ) | 43,203 | (333,555 | ) | |||||||||
| CASH, CASH EQUIVALENTS AND RESTRICTED CASH—Beginning of period | 653,276 | 513,323 | 660,939 | 609,622 | |||||||||||
| CASH, CASH EQUIVALENTS AND RESTRICTED CASH—End of period | $ | 704,142 | $ | 276,067 | $ | 704,142 | $ | 276,067 | |||||||
| Wix.com Ltd. | |||||||||||||||
| KEY PERFORMANCE METRICS | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Creative Subscriptions | 345,456 | 312,125 | 683,132 | 616,418 | |||||||||||
| Business Solutions | 144,474 | 123,621 | 280,449 | 239,104 | |||||||||||
| Total Revenues | $ | 489,930 | $ | 435,746 | $ | 963,581 | $ | 855,522 | |||||||
| Creative Subscriptions | 364,871 | 328,967 | 734,340 | 663,604 | |||||||||||
| Business Solutions | 145,053 | 129,432 | 286,489 | 252,076 | |||||||||||
| Total Bookings | $ | 509,924 | $ | 458,399 | $ | 1,020,829 | $ | 915,680 | |||||||
| Free Cash Flow | $ | 147,665 | $ | 112,834 | $ | 290,106 | $ | 218,545 | |||||||
| Free Cash Flow excluding HQ build out | $ | 147,665 | $ | 117,797 | $ | 290,106 | $ | 228,870 | |||||||
| Creative Subscriptions ARR | $ | 1,406,739 | $ | 1,276,493 | $ | 1,406,739 | $ | 1,276,493 | |||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF REVENUES TO BOOKINGS | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Revenues | $ | 489,930 | $ | 435,746 | $ | 963,581 | $ | 855,522 | |||||||
| Change in deferred revenues | 26,232 | 25,426 | 70,594 | 66,745 | |||||||||||
| Change in unbilled contractual obligations | (6,238 | ) | (2,773 | ) | (13,346 | ) | (6,587 | ) | |||||||
| Bookings | $ | 509,924 | $ | 458,399 | $ | 1,020,829 | $ | 915,680 | |||||||
| Y/Y growth | 11 | % | 11 | % | |||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Creative Subscriptions Revenues | $ | 345,456 | $ | 312,125 | $ | 683,132 | $ | 616,418 | |||||||
| Change in deferred revenues | 25,653 | 19,615 | 64,554 | 53,773 | |||||||||||
| Change in unbilled contractual obligations | (6,238 | ) | (2,773 | ) | (13,346 | ) | (6,587 | ) | |||||||
| Creative Subscriptions Bookings | $ | 364,871 | $ | 328,967 | $ | 734,340 | $ | 663,604 | |||||||
| Y/Y growth | 11 | % | 11 | % | |||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Business Solutions Revenues | $ | 144,474 | $ | 123,621 | $ | 280,449 | $ | 239,104 | |||||||
| Change in deferred revenues | 579 | 5,811 | 6,040 | 12,972 | |||||||||||
| Business Solutions Bookings | $ | 145,053 | $ | 129,432 | $ | 286,489 | $ | 252,076 | |||||||
| Y/Y growth | 12 | % | 14 | % | |||||||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF COHORT BOOKINGS | |||||||||||||||
| (In millions) | |||||||||||||||
| Six Months Ended | |||||||||||||||
| June 30, | |||||||||||||||
| 2025 | 2024 | ||||||||||||||
| (unaudited) | |||||||||||||||
| Q1 Cohort revenues | $ | 21 | $ | 21 | |||||||||||
| Q1 Change in deferred revenues | 26 | 22 | |||||||||||||
| Q1 Cohort Bookings | $ | 47 | $ | 43 | |||||||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF REVENUES AND BOOKINGS EXCLUDING FX IMPACT | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | |||||||||||||||
| June 30, | |||||||||||||||
| 2025 | 2024 | ||||||||||||||
| (unaudited) | |||||||||||||||
| Revenues | $ | 489,930 | $ | 435,746 | |||||||||||
| FX impact on Q2/25 using Y/Y rates | (1,636 | ) | - | ||||||||||||
| Revenues excluding FX impact | $ | 488,294 | $ | 435,746 | |||||||||||
| Y/Y growth | 12 | % | |||||||||||||
| Three Months Ended | |||||||||||||||
| June 30, | |||||||||||||||
| 2025 | 2024 | ||||||||||||||
| (unaudited) | |||||||||||||||
| Bookings | $ | 509,924 | $ | 458,399 | |||||||||||
| FX impact on Q2/25 using Y/Y rates | (5,560 | ) | - | ||||||||||||
| Bookings excluding FX impact | $ | 504,364 | $ | 458,399 | |||||||||||
| Y/Y growth | 10 | % | |||||||||||||
| Wix.com Ltd. | |||||||||||||||
| TOTAL ADJUSTMENTS GAAP TO NON-GAAP | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (1) Share based compensation expenses: | (unaudited) | (unaudited) | |||||||||||||
| Cost of revenues | $ | 3,472 | $ | 3,516 | $ | 6,792 | $ | 7,106 | |||||||
| Research and development | 32,098 | 30,782 | 63,589 | 61,884 | |||||||||||
| Selling and marketing | 9,046 | 9,206 | 18,223 | 19,689 | |||||||||||
| General and administrative | 14,823 | 16,382 | 31,096 | 29,349 | |||||||||||
| Total share based compensation expenses | 59,439 | 59,886 | 119,700 | 118,028 | |||||||||||
| (2) Amortization | 1,259 | 1,465 | 2,731 | 2,948 | |||||||||||
| (3) Acquisition related expenses | 6,087 | 1 | 6,087 | 6 | |||||||||||
| (4) Amortization of debt discount and debt issuance costs | 795 | 791 | 1,589 | 1,581 | |||||||||||
| (5) Sales tax accrual and other G&A expenses | (938 | ) | 237 | (239 | ) | 358 | |||||||||
| (6) Unrealized loss (gain) on equity and other investments | - | 831 | (42 | ) | (2,536 | ) | |||||||||
| (7) Non-operating foreign exchange income | 11,902 | (2,921 | ) | 8,823 | (7,584 | ) | |||||||||
| (8) Provision for income tax effects related to non-GAAP adjustments | - | (191 | ) | - | 583 | ||||||||||
| Total adjustments of GAAP to Non GAAP | $ | 78,544 | $ | 60,099 | $ | 138,649 | $ | 113,384 | |||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Gross Profit | $ | 336,590 | $ | 294,072 | $ | 658,449 | $ | 576,551 | |||||||
| Share based compensation expenses | 3,472 | 3,516 | 6,792 | 7,106 | |||||||||||
| Acquisition related expenses | 163 | - | 163 | - | |||||||||||
| Amortization | 668 | 668 | 1,335 | 1,335 | |||||||||||
| Non GAAP Gross Profit | 340,893 | 298,256 | 666,739 | 584,992 | |||||||||||
| Non GAAP Gross margin | 70 | % | 68 | % | 69 | % | 68 | % | |||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Gross Profit - Creative Subscriptions | $ | 291,325 | $ | 259,086 | $ | 572,934 | $ | 508,576 | |||||||
| Share based compensation expenses | 2,442 | 2,519 | 4,809 | 5,188 | |||||||||||
| Acquisition related expenses | 163 | - | 163 | - | |||||||||||
| Non GAAP Gross Profit - Creative Subscriptions | 293,930 | 261,605 | 577,906 | 513,764 | |||||||||||
| Non GAAP Gross margin - Creative Subscriptions | 85 | % | 84 | % | 85 | % | 83 | % | |||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Gross Profit - Business Solutions | $ | 45,265 | $ | 34,986 | $ | 85,515 | $ | 67,975 | |||||||
| Share based compensation expenses | 1,030 | 997 | 1,983 | 1,918 | |||||||||||
| Amortization | 668 | 668 | 1,335 | 1,335 | |||||||||||
| Non GAAP Gross Profit - Business Solutions | 46,963 | 36,651 | 88,833 | 71,228 | |||||||||||
| Non GAAP Gross margin - Business Solutions | 33 | % | 30 | % | 32 | % | 30 | % | |||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF OPERATING INCOME TO NON-GAAP OPERATING INCOME | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Operating income | $ | 44,306 | $ | 28,605 | $ | 81,711 | $ | 38,275 | |||||||
| Adjustments: | |||||||||||||||
| Share based compensation expenses | 59,439 | 59,886 | 119,700 | 118,028 | |||||||||||
| Amortization | 1,259 | 1,465 | 2,731 | 2,948 | |||||||||||
| Sales tax accrual and other G&A expenses | (938 | ) | 237 | (239 | ) | 358 | |||||||||
| Acquisition related expenses | 6,087 | 1 | 6,087 | 6 | |||||||||||
| Total adjustments | $ | 65,847 | $ | 61,589 | $ | 128,279 | $ | 121,340 | |||||||
| Non GAAP operating income | $ | 110,153 | $ | 90,194 | $ | 209,990 | $ | 159,615 | |||||||
| Non GAAP operating margin | 22 | % | 21 | % | 22 | % | 19 | % | |||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF NET INCOME TO NON-GAAP NET INCOME AND NON-GAAP NET INCOME PER SHARE | |||||||||||||||
| (In thousands, except per share data) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Net income | $ | 57,703 | $ | 39,518 | $ | 91,469 | $ | 63,520 | |||||||
| Share based compensation expenses and other Non GAAP adjustments | 78,544 | 60,099 | 138,649 | 113,384 | |||||||||||
| Non-GAAP net income | $ | 136,247 | $ | 99,617 | $ | 230,118 | $ | 176,904 | |||||||
| Basic Non GAAP net income per share | $ | 2.44 | $ | 1.80 | $ | 4.12 | $ | 3.17 | |||||||
| Weighted average shares used in computing basic Non GAAP net income per share | 55,905,451 | 55,361,595 | 55,807,604 | 55,730,296 | |||||||||||
| Diluted Non GAAP net income per share | $ | 2.28 | $ | 1.67 | $ | 3.83 | $ | 2.96 | |||||||
| Weighted average shares used in computing diluted Non GAAP net income per share | 59,650,008 | 59,526,418 | 60,017,802 | 59,800,202 | |||||||||||
| Wix.com Ltd. | |||||||||||||||
| RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW | |||||||||||||||
| (In thousands) | |||||||||||||||
| Three Months Ended | Six Months Ended | ||||||||||||||
| June 30, | June 30, | ||||||||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||||||
| (unaudited) | (unaudited) | ||||||||||||||
| Net cash provided by operating activities | $ | 150,335 | $ | 120,029 | $ | 295,826 | $ | 233,865 | |||||||
| Capital expenditures, net | (2,670 | ) | (7,195 | ) | (5,720 | ) | (15,320 | ) | |||||||
| Free Cash Flow | $ | 147,665 | $ | 112,834 | $ | 290,106 | $ | 218,545 | |||||||
| Capex related to HQ build out | - | 4,963 | - | 10,325 | |||||||||||
| Free Cash Flow excluding HQ build out | $ | 147,665 | $ | 117,797 | $ | 290,106 | $ | 228,870 | |||||||
FAQ
What were Wix's (WIX) key financial results for Q2 2025?
How much is Wix's Base44 acquisition expected to generate in ARR by the end of 2025?
What is Wix's updated revenue guidance for full year 2025?
How much did Wix's new cohort bookings grow in Q2 2025?
What was Wix's share repurchase activity in Q2 2025?
