Wix Partners with Microsoft 365 Copilot to Bring Website Creation into the Flow of Work
Rhea-AI Summary
Wix (Nasdaq: WIX) announced a collaboration with Microsoft 365 Copilot that lets users generate Wix Harmony websites directly inside Copilot’s chat interface. By describing their business, goals, and brand, users receive a production‑ready site with built‑in commerce, scheduling, payments, SEO, analytics, and more.
The integration connects Copilot to the full Wix ecosystem, so entrepreneurs can build, manage inventory, view analytics, adjust pricing, and handle bookings without leaving Microsoft 365. Users access the feature by connecting the Wix app and prompting “@Wix” in supported markets.
Positive
- Wix Harmony websites now creatable directly inside Microsoft 365 Copilot chat
- Access to full Wix ecosystem, including commerce, payments, scheduling, and SEO tools
- Unified workflow lets users manage sites and business data within Microsoft 365
Negative
- None.
News Market Reaction – WIX
On the day this news was published, WIX declined 0.70%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 17 | SMB platform partnership | Positive | -1.7% | Deeper QuickBooks Online integration to unify sales, finance, and web operations. |
| Dec 16 | Payments expansion deal | Positive | +4.3% | Stripe-powered expansion of Wix Payments coverage and local methods across 11 countries. |
| Dec 11 | AI commerce integration | Positive | -2.3% | Stripe Agentic Commerce Suite integration to sell via multiple AI agents from one setup. |
| Oct 29 | PayPal AI commerce deal | Positive | -3.4% | Strategic PayPal collaboration enabling AI-powered product discovery and checkout for merchants. |
| Jul 08 | Font library partnership | Positive | -1.2% | Monotype partnership expanding access to premium typefaces for Wix and Wix Studio users. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Partnership announcements have often been followed by mildly negative price reactions, with only one of five recent partnership headlines producing a positive next-day move.
This announcement extends Wix’s history of partnerships that broaden its ecosystem, similar to prior integrations with Intuit, Stripe, PayPal, and Monotype. Historically, such partnership news produced an average move of about -0.85%, with four of five events seeing modest declines despite strategic benefits. Against that backdrop, today’s positive move of 4.18% suggests investors may be viewing the Microsoft 365 Copilot integration as a comparatively more significant or differentiated development within Wix’s partnership strategy.
Key Terms
open ai apps sdk technical
seo technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Users can now generate Wix Harmony websites directly within Microsoft 365 Copilot without context switching
NEW YORK - Wix (Nasdaq: WIX) Wix today announced its collaboration with Microsoft to bring Wix Harmony website creation into Microsoft 365 Copilot. Anyone can now create and access Wix Harmony directly via Copilot's generally available support for the Open AI Apps SDK, meeting users where they’re already working. The integration also gives access to the entire Wix ecosystem to enable entrepreneurs and businesses to not only launch a digital presence but also manage business logic and analyze performance directly within the Microsoft 365 interface, turning a chat window into a powerful engine for growth.
Within Microsoft 365 Copilot, users can simply describe the website they want via voice or text, detailing their business, goals and brand style. Then a complete, production-ready Wix Harmony website will be generated on Wix's enterprise-grade infrastructure, with built-in capabilities for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security, and more. Users can then continue the workflow in the same conversation to add relevant business capabilities, analyze performance and implement changes through natural language.
“Wix Harmony enables anyone to optimize their digital experience and turn ideas into reality,” said Shahar Talmi, GM of Developer Platform at Wix. “With this collaboration, users can now also build within Microsoft 365 Copilot, eliminating the need to jump between tools. As creation moves into chat-based interfaces, Wix Harmony ensures that building a professional website is as simple and intuitive as asking for it in the platform you’re already on.”
"Bringing the Wix Harmony website creation experience into Microsoft 365 Copilot reflects where work is headed,” said Bryan Goode, CVP of Business Applications and Agents at Microsoft. "Through an interactive, chat‑based experience, teams can design, build, and manage sites directly in the flow of their work. Our goal is to make it easy to create and move work forward while reducing toggling and context switching as much as possible.”
To begin, connect the Wix app, then simply prompt “@Wix” in the chat. The website can be accessed and managed directly from Microsoft 365 Copilot or through the Wix Business Manager. Users can manage inventory, get analytics, update product pricing, manage their bookings, and more.
The Wix app is available to Microsoft 365 Copilot users in supported markets.
About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
For more about Wix, please visit our Press Room.
Media Relations Contact: PR@wix.com
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