Wpp Plc Stock Price, News & Analysis

Opportunity@Work and the Ad Council on Nov 5, 2025 launched new "Story Unfold" PSAs urging employers to adopt skills-first hiring and consider STARs (workers Skilled Through Alternative Routes). Research cited: hiring managers who start with skills are 60% more likely to find a successful hire. The release highlights:

• more than 70 million U.S. STARs;
• 31 states have pledged to remove degree requirements;
• over 1 million commitments to open jobs to STARs;
• 76,000 STARs gained upward mobility with a $17,000 median wage gain;
• campaign has secured $120 million in donated media and nearly 6 million website visits.

Ogivly created the PSAs pro bono; Ogilvy is a WPP company (NYSE: WPP).

Leidos (NYSE:LDOS) and VML (NYSE:WPP) launched Imperium, an AI-powered platform to support U.S. information operations, announced Oct 17, 2025.

The platform combines three years of joint development, Leidos' Trusted Mission AI integration, and VML's communications expertise to provide planning, implementation, analysis, and assessment tools aligned with compliance and ethical frameworks.

Initial tests showed Imperium can accelerate mission planning by reducing certain tasks from days to hours. The platform is positioned to improve combatant commands' agility and speed for information operations with explainability and transparency features for mission-ready intelligence.

VML (WPP) was named Network of the Year at the Jay Chiat Awards on October 9, 2025, and won the event’s Grand Prix for VML Belgium’s “Finding Juliette” work for Child Focus, Belgian Center for Missing Children.

VML also earned multiple gold, silver and bronze trophies across global client campaigns, including golds for Hellmann’s and Sela x Newcastle United, silver for Wendy’s, and bronzes for Movistar and Florida Immigrant Coalition. Two VML strategists were finalists: Zulay Tomasiello for Visionary Strategist and Alex Mason for Emerging Strategist.

VML (NYSE:WPP) has released its ninth annual Future Shopper report, surveying over 25,000 shoppers across 16 countries. The study reveals significant gaps in digital customer experience, with 45% of global shoppers abandoning purchases due to frustrating digital experiences.

Key findings show that 68% of consumers have used AI tools for shopping, and 52% are excited about having AI shopping agents. While marketplaces remain dominant, their share has declined from 29% to 22% year-over-year. The study also highlights that 32% of shoppers expect delivery within two hours, and 50% believe businesses don't understand customer digital needs.

VML (NYSE:WPP) has achieved significant recognition with three major industry awards, demonstrating its global creative and innovative excellence. The agency secured the No. 3 position on Fast Company's 100 Best Workplaces for Innovators list, was named APAC Network of the Year by Campaign Brief with 148 Acceptances, and earned the Global Network of the Year title at the Gerety Awards for the second consecutive year.

Notable achievements include successful projects like SupportBelt with Ford, which sold out in 36 hours, and Copper Skin with Movistar Colombia, improving mobility by 70%. The company's APAC performance showed remarkable growth, rising from No. 12 in 2021 to No. 1 in 2025. At the Gerety Awards, VML collected 50 honors, including nine Gold, 14 Silver, and five Bronze awards.

Kyndryl (NYSE: KD) and VML, a WPP company, announced a strategic partnership to transform customer experience through AI and technology integration. The collaboration combines Kyndryl's enterprise technology services and VML's digital transformation expertise to deliver personalized customer interactions.

The partnership leverages Kyndryl Bridge, an AI-powered digital business platform, alongside WPP Open, VML's AI operating system. The alliance will focus on deploying expert teams across experience design, AI, development, and infrastructure engineering to help businesses scale their AI implementations while addressing challenges in data access, security, and infrastructure costs.

Key applications include AI-powered personalized banking solutions for financial services and enhanced omnichannel retail experiences using customer data analytics.

America's Best (NASDAQ: EYE), a retail brand of National Vision Holdings, has unveiled a comprehensive brand transformation in partnership with VML. The rebranding features a new logo, brand platform, and identity system under the tagline "Every Eye Deserves Better."

The transformation includes replacing the traditional flag logo with a sophisticated "AB" acronym brand mark and introducing a new visual design system. The company's marketing campaign will span major cable and streaming platforms including Disney, Tubi, YouTube and Google, featuring photography and video content that showcases everyday moments where clear vision matters.

The initiative aims to reinforce America's Best's commitment to providing affordable, high-quality eye care and stylish frames to all Americans, with media handled by Spark and Rise.

Grey and UNACEM have been honored in Fast Company's 2025 World Changing Ideas Awards for their innovative 'Sightwalks' project. The initiative, developed by Grey Peru (Circus Grey) in collaboration with UNACEM/Sol Cemento and the Municipality of Miraflores, created a tactile signage system covering 75,000 square meters of sidewalks to aid over 500,000 visually impaired individuals in Lima, Peru. The project took two years to implement and features an open-source design and patent available for free on Cemento Sol's website. Selected from over 1,500 entries, 'Sightwalks' was recognized for its impact, sustainability, design, creativity, scalability, and societal benefits. The project aims to expand to other districts in Lima and cities worldwide.

Ubie and CMI Media Group, a WPP company, have announced a strategic partnership to revolutionize direct-to-consumer (DTC) advertising in healthcare, initially focusing on women's health and hematology/oncology. The collaboration combines Ubie's AI-driven healthcare prediction platform with CMI's media expertise to deliver personalized healthcare information to patients.

The partnership aims to address key healthcare challenges including long wait times, rising costs, and information overload. Ubie's platform offers a free, medically-validated AI symptom checker that helps guide patients to appropriate medical care. The initiative will particularly focus on endometriosis and hematology, areas where patients actively seek reliable information.