WSFS Names Rebecca Seeman as Chief Operating Officer, Consumer Banking

WSFS Bank has appointed Rebecca Seeman as Senior Vice President, Chief Operating Officer of Consumer Banking.

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04/28/2025 - 10:12 AM EDT

WILMINGTON, Del.--(BUSINESS WIRE)-- WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), has named Rebecca Seeman as Senior Vice President, Chief Operating Officer, Consumer Banking.

WSFS Bank has named Rebecca Seeman as Senior Vice President, Chief Operating Officer, Consumer Banking.

Reporting to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer, Seeman will oversee sales enablement, product management and application strategy, consumer finance and business insights.

"Rebecca's impressive career and deep expertise in consumer banking and leadership make her an ideal fit for WSFS' mission of We Stand for Service," said Kruzinski. "She'll make an immediate positive impact and help us continue to provide exceptional service to our clients."

With nearly 20 years of banking experience, Seeman held roles of increasing importance in consumer banking, strategic planning, client and associate experience, and change management. She began her career in the branch network before advancing to roles in finance, project management, corporate strategy and most recently Head of US Retail Change Management, Customer and Colleague Experience at TD Bank.

"Throughout my career, I've remained dedicated to keeping people at the center of all I do. It’s these deep-rooted values that brought me to WSFS – an organization well-known for their mission and commitment to serving associates, clients and the community," said Seeman.

About WSFS Financial Corporation
WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. As of March 31, 2025, WSFS Financial Corporation had $20.5 billion in assets on its balance sheet and $89.6 billion in assets under management and administration. WSFS operates from 115 offices, 88 of which are banking offices, located in Pennsylvania (58), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management^®, LLC, Bryn Mawr Trust^®, The Bryn Mawr Trust Company of Delaware, Cash Connect^®, NewLane Finance^®, Powdermill^® Financial Solutions, WSFS Institutional Services^®, WSFS Mortgage^®, and WSFS Wealth^® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name. For more information, please visit www.wsfsbank.com.