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Alkaline Water Company Announces National Distribution Agreement with Major Wholesale Grocery Distributor

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The Alkaline Water Company (WTER) has secured a national distribution agreement with a major wholesale grocery distributor, marking a significant expansion of its market presence. The partnership follows the company's recent $1.5 million inventory agreement and will leverage the distributor's network of over 7,500 independent supermarkets, chain stores, military bases, and institutions across the Midwest, South, and Northeast regions.

The strategic partnership aims to enhance Alkaline88's market penetration and visibility in the premium water category. The distributor's established infrastructure and supply chain expertise will support WTER's growth strategy and help serve retail partners and consumers more effectively.

The Alkaline Water Company (WTER) ha ottenuto un accordo nazionale di distribuzione con un importante distributore all'ingrosso di generi alimentari, segnando un'espansione significativa della sua presenza sul mercato. La partnership segue il recente accordo di inventario da 1,5 milioni di dollari dell'azienda e sfrutterà la rete del distributore, che comprende oltre 7.500 supermercati indipendenti, catene di negozi, basi militari e istituzioni nelle regioni Midwest, Sud e Nord-Est.

La collaborazione strategica mira a migliorare la penetrazione e la visibilità di Alkaline88 nella categoria delle acque premium. L'infrastruttura consolidata del distributore e la sua esperienza nella catena di approvvigionamento supporteranno la strategia di crescita di WTER e contribuiranno a servire in modo più efficace i partner commerciali e i consumatori.

The Alkaline Water Company (WTER) ha asegurado un acuerdo nacional de distribución con un importante distribuidor mayorista de productos de alimentación, marcando una expansión significativa de su presencia en el mercado. La asociación sigue al reciente acuerdo de inventario de 1,5 millones de dólares de la empresa y aprovechará la red del distribuidor, que incluye más de 7.500 supermercados independientes, cadenas de tiendas, bases militares e instituciones en las regiones del Medio Oeste, Sur y Noreste.

La alianza estratégica tiene como objetivo mejorar la penetración y visibilidad de Alkaline88 en la categoría de agua premium. La infraestructura consolidada del distribuidor y su experiencia en la cadena de suministro respaldarán la estrategia de crecimiento de WTER y ayudarán a atender de manera más efectiva a los socios minoristas y consumidores.

The Alkaline Water Company (WTER)는 주요 식료품 도매 유통업체와 전국 유통 계약을 체결하여 시장 입지를 크게 확대했습니다. 이번 파트너십은 회사의 최근 150만 달러 재고 계약에 이어 이루어졌으며, 중서부, 남부, 북동부 지역에 걸쳐 7,500개 이상의 독립 슈퍼마켓, 체인점, 군 기지 및 기관 네트워크를 활용할 예정입니다.

이 전략적 파트너십은 프리미엄 워터 카테고리에서 Alkaline88의 시장 침투력과 가시성을 높이는 것을 목표로 합니다. 유통업체의 확립된 인프라와 공급망 전문성은 WTER의 성장 전략을 지원하고 소매 파트너 및 소비자에게 보다 효과적으로 서비스를 제공하는 데 도움이 될 것입니다.

The Alkaline Water Company (WTER) a conclu un accord national de distribution avec un important distributeur de produits alimentaires en gros, marquant une expansion significative de sa présence sur le marché. Ce partenariat fait suite à l'accord d'inventaire de 1,5 million de dollars récemment signé par l'entreprise et tirera parti du réseau du distributeur, qui comprend plus de 7 500 supermarchés indépendants, chaînes de magasins, bases militaires et institutions dans les régions du Midwest, du Sud et du Nord-Est.

Ce partenariat stratégique vise à renforcer la pénétration et la visibilité d'Alkaline88 dans la catégorie des eaux premium. L'infrastructure établie du distributeur et son expertise en chaîne d'approvisionnement soutiendront la stratégie de croissance de WTER et permettront de mieux servir les partenaires de détail et les consommateurs.

The Alkaline Water Company (WTER) hat einen nationalen Vertriebsvertrag mit einem großen Großhandels-Lebensmittelhändler abgeschlossen, was eine bedeutende Erweiterung seiner Marktpräsenz darstellt. Die Partnerschaft folgt auf den jüngsten 1,5-Millionen-Dollar-Inventarvertrag des Unternehmens und wird das Netzwerk des Distributors mit über 7.500 unabhängigen Supermärkten, Ketten, Militärstützpunkten und Institutionen im Mittleren Westen, Süden und Nordosten nutzen.

Die strategische Partnerschaft zielt darauf ab, die Marktdurchdringung und Sichtbarkeit von Alkaline88 im Premium-Wasser-Segment zu erhöhen. Die etablierte Infrastruktur und die Expertise des Distributors in der Lieferkette werden WTERs Wachstumsstrategie unterstützen und helfen, Einzelhandelspartner und Verbraucher effektiver zu bedienen.

Positive
  • Secured distribution access to 7,500+ retail locations across multiple U.S. regions
  • Follows successful $1.5 million inventory agreement
  • Expands market presence in premium water category across three major U.S. regions
Negative
  • None.

Partnership Expands Alkaline88's Footprint Across Key U.S. Regions, Fueling Market Penetration

SCOTTSDALE, AZ / ACCESS Newswire / April 16, 2025 / The Alkaline Water Company, Inc. (OTC Pink:WTER) (hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced a national distribution agreement with a leading wholesale grocery distributor. This strategic partnership marks a pivotal step in establishing the Company's position as a leading premium water company in the United States and significantly expanding its reach and visibility across the nation.

Strategic Significance

Building on the momentum of the Company's recent $1.5 million inventory agreement, this new distribution deal marks a pivotal inflection point in the Company's growth strategy. It positions the Company for accelerated market penetration and enhanced visibility within the premium water category.

"We are excited about this transformative distribution partnership for The Alkaline Water Company," stated Ricky Wright, CEO. "This strategic arrangement represents a significant advancement in building our rapidly growing market presence. Our wholesale partner services over 7,500 independent supermarkets, chain stores, military bases, and institutions across the Midwest, South, and Northeast regions. Their impressive reach and proven distribution capabilities makes them an ideal partner for our growth strategy.

Wright added, "As we continue to strengthen our position in the premium water category, their established infrastructure and supply chain expertise will be instrumental in helping us reliably serve our retail partners and consumers."

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Contact Information

The Alkaline Water Company Inc.
5524 North 51st Avenue
Glendale, Arizona 85301
Telephone: 800-470-5750
Website: www.thealkalinewaterco.com
Email: IR@thealkalinewaterco.com

SOURCE: ALKALINE WATER Co INC.



View the original press release on ACCESS Newswire

FAQ

What is the scope of WTER's new distribution agreement in 2025?

The agreement covers 7,500+ locations across Midwest, South, and Northeast regions, including independent supermarkets, chain stores, military bases, and institutions.

How does this distribution deal align with WTER's recent inventory agreement?

This distribution partnership follows WTER's recent $1.5 million inventory agreement, strengthening their market expansion strategy.

Which regions will WTER's Alkaline88 products be distributed to under the new agreement?

The distribution network covers the Midwest, South, and Northeast regions of the United States.

What is the strategic importance of this distribution partnership for WTER?

The partnership enhances WTER's market penetration, visibility in the premium water category, and improves their ability to serve retail partners through established infrastructure.
The Alkaline Water

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Beverages - Non-Alcoholic
Consumer Defensive
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United States
Scottsdale