The Alkaline Water Company and Sang Beverages WC Announce Strategic Sales Partnership for TEN Alkaline Spring Water
The Alkaline Water Company (OTC: WTER) has signed a Memorandum of Understanding (MOU) establishing a strategic sales partnership with Sang Beverages WC for TEN Alkaline Spring Water. Under the agreement, WTER's sales team will represent TEN Alkaline Spring Water in the Central, Midwest, and West Coast regions of the United States, focusing on Supermarkets, Convenience, and Drug Stores.
This partnership follows last week's co-packing agreement between the companies and brings together two complementary products: Alkaline88's 8.8 pH purified water with Pink Himalayan Salt and TEN's 10.0 pH Spring Water. The collaboration aims to leverage WTER's established distribution network and create an additional revenue stream while offering retailers enhanced category productivity through a single sales team managing both brands.
The Alkaline Water Company (OTC: WTER) ha firmato un Memorandum d'Intesa (MOU) per stabilire una partnership strategica di vendita con Sang Beverages WC per TEN Alkaline Spring Water. Secondo l'accordo, il team di vendita di WTER rappresenterà TEN Alkaline Spring Water nelle regioni del Centro, Midwest e Costa Ovest degli Stati Uniti, concentrandosi su supermercati, negozi di convenienza e farmacie.
Questa collaborazione segue l'accordo di co-packing siglato la scorsa settimana tra le due aziende e unisce due prodotti complementari: l'acqua purificata Alkaline88 con pH 8.8 e sale rosa dell'Himalaya e l'acqua sorgiva TEN con pH 10.0. L'obiettivo è sfruttare la rete distributiva consolidata di WTER per creare una nuova fonte di ricavi, offrendo ai rivenditori una maggiore produttività di categoria attraverso un unico team di vendita che gestisce entrambi i marchi.
The Alkaline Water Company (OTC: WTER) ha firmado un Memorando de Entendimiento (MOU) para establecer una alianza estratégica de ventas con Sang Beverages WC para TEN Alkaline Spring Water. Según el acuerdo, el equipo de ventas de WTER representará a TEN Alkaline Spring Water en las regiones Central, Midwest y Costa Oeste de Estados Unidos, enfocándose en supermercados, tiendas de conveniencia y farmacias.
Esta colaboración sigue al acuerdo de co-packing firmado la semana pasada entre ambas compañías y reúne dos productos complementarios: el agua purificada Alkaline88 con pH 8.8 y sal rosa del Himalaya, y el agua de manantial TEN con pH 10.0. La alianza busca aprovechar la red de distribución consolidada de WTER para generar una fuente adicional de ingresos, ofreciendo a los minoristas una mayor productividad de categoría mediante un único equipo de ventas que maneja ambas marcas.
The Alkaline Water Company (OTC: WTER)는 Sang Beverages WC와 TEN Alkaline Spring Water에 대한 전략적 판매 파트너십을 확립하는 양해각서(MOU)를 체결했습니다. 이 협약에 따라 WTER의 영업팀은 미국 중부, 중서부, 서해안 지역에서 TEN Alkaline Spring Water를 대표하며 슈퍼마켓, 편의점, 약국을 중점적으로 담당합니다.
이번 파트너십은 지난주 양사 간 체결된 공동 포장(co-packing) 계약에 이은 것으로, pH 8.8의 알칼라인88 정제수와 히말라야 핑크 소금, 그리고 pH 10.0의 TEN 스프링 워터라는 두 가지 상호 보완적인 제품을 결합합니다. 이번 협력은 WTER의 확립된 유통망을 활용해 추가 수익원을 창출하고, 단일 영업팀이 두 브랜드를 관리함으로써 소매업체에 향상된 카테고리 생산성을 제공하는 것을 목표로 합니다.
The Alkaline Water Company (OTC: WTER) a signé un protocole d'accord (MOU) établissant un partenariat stratégique de vente avec Sang Beverages WC pour TEN Alkaline Spring Water. Selon cet accord, l'équipe commerciale de WTER représentera TEN Alkaline Spring Water dans les régions du Centre, du Midwest et de la Côte Ouest des États-Unis, en se concentrant sur les supermarchés, les magasins de proximité et les pharmacies.
Ce partenariat fait suite à l'accord de co-emballage conclu la semaine dernière entre les deux sociétés et réunit deux produits complémentaires : l'eau purifiée Alkaline88 avec un pH de 8,8 et du sel rose de l'Himalaya, ainsi que l'eau de source TEN avec un pH de 10,0. Cette collaboration vise à tirer parti du réseau de distribution établi de WTER pour créer une source de revenus supplémentaire, tout en offrant aux détaillants une meilleure productivité de catégorie grâce à une équipe commerciale unique gérant les deux marques.
The Alkaline Water Company (OTC: WTER) hat eine Absichtserklärung (MOU) zur strategischen Vertriebspartnerschaft mit Sang Beverages WC für TEN Alkaline Spring Water unterzeichnet. Im Rahmen der Vereinbarung wird das Vertriebsteam von WTER TEN Alkaline Spring Water in den Regionen Zentral-, Mittelwest- und Westküste der USA vertreten, mit Fokus auf Supermärkte, Convenience- und Drogeriemärkte.
Diese Partnerschaft folgt auf die Co-Packing-Vereinbarung der letzten Woche zwischen den Unternehmen und vereint zwei sich ergänzende Produkte: Alkaline88 mit einem pH-Wert von 8,8 und Himalaya-Pink-Salz sowie TEN mit einem pH-Wert von 10,0. Die Zusammenarbeit zielt darauf ab, das etablierte Vertriebsnetzwerk von WTER zu nutzen, eine zusätzliche Einnahmequelle zu schaffen und Einzelhändlern durch ein einziges Vertriebsteam, das beide Marken betreut, eine gesteigerte Kategorieeffizienz zu bieten.
- Creation of additional revenue stream through sales representation
- Leveraging existing distribution network and retail relationships
- Simplified vendor management for retailers through single sales team
- Complementary product strategy avoiding sales cannibalization
- None.
This announcement represents the next phase in the strategic relationship between the two companies, following last week's co-packing agreement announcement. The partnership brings together two complementary premium water brands to serve the fast-growing alkaline water category.
Under the terms of the MOU, WTER's sales team will serve as the sales and marketing representative for SANGWC in the specified territories, focusing on placement in Supermarkets, Convenience and Drug Stores. The collaboration leverages WTER's established distribution network and sales expertise to accelerate market penetration for TEN Alkaline Spring Water, a premium 10 pH alkaline water product.
"This strategic sales partnership represents the next logical step in our growing alliance with Sang Beverages, which we hinted at in last week's co-packing announcement," said Richard Wright, CEO of The Alkaline Water Company. "With our enhanced manufacturing capabilities now in place, we're expanding our relationship to include sales representation for TEN Spring Water in untapped markets. Our established retail relationships and expertise in the alkaline water category make this a natural fit while creating an additional revenue stream."
Jose A. Fernandez, Managing Principal of Sang Beverages WC, commented, "Following our co-packing agreement last week, this sales partnership allows us to significantly expand our distribution footprint for TEN Alkaline Spring Water by leveraging WTER's strong retail presence. Our complementary products -- TEN's 'Never from a Tap. Always a perfect TEN' Spring Water and Alkaline88's 'Deliciously Smooth' purified water -- create a complete alkaline water solution for retailers and consumers."
The partnership brings together two distinct but complementary alkaline water products - Alkaline88's 8.8 pH "Deliciously Smooth" purified water with Pink Himalayan Salt and TEN's 10.0 pH Spring Water. This complementary strategy offers retailers enhanced category productivity through incremental sales rather than cannibalization. Retailers gain simplified vendor management with a single sales team for both brands, while consumers benefit from a complete alkaline water portfolio addressing both purified and spring water preferences at different price points.
About The Alkaline Water Company, Inc.
The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. The company is currently working toward achieving full SEC reporting compliance with the engagement of a PCAOB-registered auditor.
Disclaimer Regarding Forward Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
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SOURCE Alkaline Water Company Inc
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