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The Alkaline Water Company Announces Midwest Expansion

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The Alkaline Water Company (OTC: WTER) has announced a significant expansion in the Midwest through a new distribution agreement with 100 independently owned Piggly Wiggly supermarkets across Wisconsin and northern Illinois. The expansion will feature the company's flagship Alkaline88 products in one-gallon and 3-liter sizes.

Under returning co-founder Ricky Wright as CEO, the company is implementing strategic initiatives to drive operational improvements and market expansion. The company is also working toward achieving full SEC reporting compliance with a PCAOB-registered auditor. Alkaline88 is known for its premium hydration solution with a balanced 8.8 pH, created through a proprietary electrolysis process using purified water and Himalayan rock salt.

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Positive

  • Expansion into 100 new Piggly Wiggly locations in Wisconsin and northern Illinois
  • Strategic alignment with a well-established retailer known for customer loyalty
  • Working towards full SEC reporting compliance with PCAOB-registered auditor
  • Return of co-founder as CEO implementing disciplined growth strategies

Negative

  • Currently trading on OTC markets rather than major exchanges
  • Significant market risks and competition in the premium beverage industry

News Market Reaction

+10.00%
1 alert
+10.00% News Effect

On the day this news was published, WTER gained 10.00%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

GLENDALE, Ariz., June 26, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced further Midwest expansion with distribution of its flagship one-gallon and 3-liter Alkaline88 products into 100 independently owned and operated supermarkets licensed by Piggly Wiggly, LLC throughout greater Wisconsin and northern Illinois.

"We're very pleased with this expansion, as Piggly Wiggly independent supermarkets are widely recognized for their deep community roots and customer loyalty across the Midwest," said Ricky Wright, CEO of The Alkaline Water Company. "Our ongoing strategy to increase brand presence and accessibility aligns perfectly with Piggly Wiggly's strong regional footprint, delivering our products to new households and driving our national growth objectives."

This strategic expansion into the 100 independently owned and operated stores licensed by Piggly Wiggly, LLC complements recent distribution successes across various retail channels and underscores the increasing consumer demand for Alkaline88's clean ingredient profile and premium hydration experience.

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER) is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. The company is currently working toward achieving full SEC reporting compliance with the engagement of a PCAOB-registered auditor.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Contact Information

The Alkaline Water Company Inc.
5524 North 51st Avenue Glendale, Arizona 85301
Telephone: 480-582-3600
Website: www.thealkalinewaterco.com
Email: info@thealkalinewaterco.com

 

Cision View original content:https://www.prnewswire.com/news-releases/the-alkaline-water-company-announces-midwest-expansion-302492093.html

SOURCE Alkaline Water Company Inc

FAQ

What is the new distribution deal announced by Alkaline Water Company (WTER)?

The company announced distribution of its Alkaline88 one-gallon and 3-liter products into 100 independently owned Piggly Wiggly supermarkets across Wisconsin and northern Illinois.

Who is the current CEO of Alkaline Water Company (WTER)?

Ricky Wright, a returning co-founder, is serving as CEO, implementing disciplined strategies for operational improvements and market expansion.

What makes Alkaline88 water unique in the beverage market?

Alkaline88 is created using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, achieving a perfectly balanced 8.8 pH, free of chemicals and additives.

What steps is WTER taking to improve its corporate governance?

The company is working toward achieving full SEC reporting compliance and has engaged a PCAOB-registered auditor.

Where will the new Alkaline88 products be available in the Midwest?

The products will be available in 100 independently owned and operated Piggly Wiggly supermarkets throughout greater Wisconsin and northern Illinois.
The Alkaline Water

OTC:WTER

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WTER Stock Data

3.76M
35.58M
0.28%
1.71%
Beverages - Non-Alcoholic
Consumer Defensive
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United States
Scottsdale