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Willamette Valley Vineyards Appoints John Hazlett as Chief Financial Officer

(Neutral)
(Very Positive)
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Willamette Valley Vineyards (NASDAQ: WVVI) appointed John Hazlett as Chief Financial Officer, effective immediately. Hazlett brings 25+ years of senior financial leadership across manufacturing, technology and growth-focused businesses, and is a CPA licensed in Ohio.

He will oversee financial strategy, reporting, compliance and operational planning to support sustainable growth, brand expansion and shareholder value.

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Positive

  • Appointment of experienced CFO with 25+ years in senior financial roles
  • CFO to lead financial strategy, reporting, compliance and operational planning
  • Background spans manufacturing, technology and growth-focused businesses
  • Certified Public Accountant with MBA and accounting/finance degree

Negative

  • None.

News Market Reaction – WVVI

+5.79%
+5.79% Session close to close

In the May 21 session, WVVI gained 5.79%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.8% in the session following this news. A strong positive reaction to this CFO app...
Analysis

The stock moved +5.8% in the session following this news. A strong positive reaction to this CFO appointment would align with management’s emphasis on seasoned financial leadership and operational efficiency. Historical news flow shows that investors responded favorably to improved quarterly metrics, such as the Q1 2026 update with a 5.8% gain. However, the stock’s position near its 52-week low of 2.49 and prior fundamental softness could leave any sharp rally vulnerable if execution or subsequent results disappoint.

Key Figures

Experience: 25+ years Leadership tenure: Over two decades Salem residency: Since 2020 +5 more
8 metrics
Experience 25+ years Hazlett’s financial and operational leadership background
Leadership tenure Over two decades Senior financial leadership across multiple industries
Salem residency Since 2020 Hazlett’s residence in Salem, Oregon
Current price $2.5901 Pre-news trading price vs 52-week range
52-week high $7.18 Upper bound of 52-week trading range
52-week low $2.4904 Lower bound of 52-week trading range
Market cap $13,918,779 Equity value prior to CFO appointment news
Price change 24h -10.45% Move ahead of CFO appointment announcement

Historical Context

3 past events · Latest: May 13 (Positive)
Pattern 3 events
Date Event Sentiment 24h Move Catalyst
May 13 Q1 2026 results Positive +5.8% Revenue growth and narrowed loss per share in Q1 2026.
Mar 24 FY 2025 results Negative +1.0% Full-year 2025 sales decline and wider loss per share.
Feb 10 Sales reorganization Neutral +0.0% Reorganization of distribution and sales structure and leadership.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has seen mostly aligned price reactions, with one notable divergence where shares rose modestly on weaker full-year 2025 results.

Recent Company History

Over recent months, Willamette Valley Vineyards reported mixed operating trends. Q1 2026 revenue grew to $8.26M with a narrowed loss per share of $0.24, and the stock rose 5.8%. In contrast, full-year 2025 results showed net sales falling to $37.20M, a wider loss per share of $0.64, and an operating loss of $1.44M, yet shares still gained 1.02%. Organizational changes to distribution and sales on Feb 10 saw no immediate price reaction. Today’s CFO appointment fits into this broader operational and leadership repositioning.

Key Terms

certified public accountant (cpa), u.s. securities and exchange commission
2 terms
certified public accountant (cpa) financial
"He is a Certified Public Accountant (CPA) licensed in the state of Ohio."
A certified public accountant (CPA) is a licensed accounting professional who prepares, examines and certifies financial statements, handles taxes, and conducts independent audits to verify a company’s reported numbers. For investors, a CPA’s stamp of approval is like a mechanic’s inspection for a car: it increases confidence that the financial information is accurate, reduces the chance of hidden problems, and helps assess the true financial health and risks of an investment.
u.s. securities and exchange commission regulatory
"especially in our work with the U.S. Securities and Exchange Commission""
The U.S. Securities and Exchange Commission is a government agency responsible for overseeing the stock market and protecting investors. It sets rules to ensure that companies share truthful information and that trading is fair, helping to maintain trust in the financial system. This oversight is important because it helps prevent fraud and ensures that investors can make informed decisions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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As CFO, Hazlett will utilize his 25+ years of experience to spearhead financial strategy, reporting and compliance for Willamette Valley Vineyards

SALEM HILLS, Ore., May 21, 2026 /PRNewswire/ -- Willamette Valley Vineyards (NASDAQ: WVVI, WVVIP), one of Oregon's most respected estate wineries and a leading producer of Pinot Noir, announced today that John Hazlett has been named Chief Financial Officer, effective immediately.

Leveraging over two decades of senior financial leadership experience across manufacturing, technology and growth‑oriented businesses, Hazlett brings seasoned executional discipline and proven operational efficiency to Willamette Valley Vineyards.

Hazlett holds an MBA from Baldwin Wallace University and a bachelor's degree in Accounting and Finance from Bowling Green State University, each paving the way for his success in various segments of financial business, including entrepreneurship. He is a Certified Public Accountant (CPA) licensed in the state of Ohio.

Most recently, he served as the founding partner of Trailwise Advisory Services, a fractional CFO firm supporting organizations through financial transformation, operational scaling and leadership transitions. Prior to that, he served as CFO of RENA Technologies North America, a semiconductor equipment manufacturer, and additionally held CFO and senior finance roles at Climax Portable Machine Tools, Eaton and Microsoft throughout his career.

"We welcome John Hazlett, whose arrival follows the remarkable John Ferry – a tremendous asset as CFO over the years, most notably through his valuable expertise in operations. We intend to continue to benefit from his insight and abilities, especially in our work with the U.S. Securities and Exchange Commission", said Jim Bernau, Founder and President. "John Hazlett comes in at a time of stability, where his impressive skillset, including his proven operational efficiency, paired with the foundation John Ferry nurtured, will help drive the continued balance and excellence of Willamette Valley Vineyards."

In his integrated position, Hazlett will oversee financial strategy, reporting, compliance and operational planning as the company continues to advance its long‑term vision for sustainable growth, brand expansion and shareholder value. Through his strong foundation in strategic planning and forecasting and operational literacy, Hazlett's expertise in financial management will be key to maintaining the winery's industry leadership and sustaining its legacy of excellence, while driving continued long-term growth.

A resident of Salem since 2020, Hazlett emphasized the personal significance of joining an organization so closely tied to the identity and heritage of the Willamette Valley. "I'm committed to supporting sustainable, responsible growth and helping broaden the reach of a brand that reflects this region's values," Hazlett said. "Since my family and I made Salem our home, we've become deeply connected to this community and the people who make the Willamette Valley so special. It's an honor to serve an organization that plays such an important role in the life and identity of our community."

Hazlett's appointment reflects Willamette Valley Vineyards' commitment to strengthening its leadership team with executives who bring both deep financial expertise and a strong connection to the region.

About Willamette Valley Vineyards
Founded in 1983 by President Jim Bernau with the dream of creating world-class Pinot Noir while serving as stewards of the land, Willamette Valley Vineyards has grown from a bold idea into one of the region's leading wineries, earning the title "One of America's Great Pinot Noir Producers" from Wine Enthusiast Magazine. In addition, all the vineyards have been certified sustainable through LIVE and Salmon-Safe programs. With 1,000 acres under vine, Willamette farms its Estate winery in the Salem Hills, sparkling winery Domaine Willamette in the Dundee Hills, pioneering Tualatin Estate Vineyard near Forest Grove and Elton Vineyard in the Eola-Amity Hills. The winery has expanded recently to include nine tasting rooms in Oregon, Washington and California – growth made possible by the stock ownership of many wine enthusiasts.

Press Contacts:
Courtney Conte
Colangelo & Partners
cconte@colangelopr.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/willamette-valley-vineyards-appoints-john-hazlett-as-chief-financial-officer-302778578.html

SOURCE Willamette Valley Vineyards

FAQ

Who is the new CFO of Willamette Valley Vineyards (NASDAQ: WVVI) in May 2026?

Willamette Valley Vineyards named John Hazlett Chief Financial Officer, effective immediately. According to Willamette Valley Vineyards, Hazlett brings over 25 years of senior financial leadership across manufacturing, technology and growth-oriented businesses, and is a licensed CPA.

What experience does John Hazlett bring as CFO of Willamette Valley Vineyards (WVVI)?

John Hazlett brings more than 25 years of senior financial leadership experience. According to Willamette Valley Vineyards, his background includes CFO and finance roles at RENA Technologies North America, Climax Portable Machine Tools, Eaton, Microsoft and founding Trailwise Advisory Services.

What will John Hazlett oversee as CFO at Willamette Valley Vineyards (WVVI)?

As CFO, John Hazlett will oversee financial strategy, reporting, compliance and operational planning. According to Willamette Valley Vineyards, his role supports the company’s long-term goals for sustainable growth, brand expansion, shareholder value and maintaining its leadership in the Oregon wine industry.

How does the new CFO appointment support Willamette Valley Vineyards’ long-term growth strategy?

The CFO appointment is intended to strengthen financial management and planning. According to Willamette Valley Vineyards, Hazlett’s expertise in strategic planning, forecasting and operational literacy is expected to help advance sustainable growth, brand expansion and long-term shareholder value.

What is the regional connection of new CFO John Hazlett to Willamette Valley Vineyards (WVVI)?

John Hazlett has lived in Salem since 2020 and cites a strong local connection. According to Willamette Valley Vineyards, he values supporting sustainable, responsible growth for a brand closely tied to the Willamette Valley’s identity and community.