Wolverine World Stock Price, News & Analysis

Merrell has unveiled the SpeedARC Surge BOA, an innovative hiking sneaker launching globally on January 7, 2025, at $290. The shoe features the new SpeedARC™ midsole system with active response coils, incorporating FloatPro™ technology and Flexplate™, delivering 100% more energy return than leading hiking footwear.

The design includes a nitrogen-injected supercritical foam called FloatPro+ SC, with two individual midsole layers separated by a nylon Flexplate™. This construction creates a unique stabilizing platform where the lower foam absorbs terrain shock while the upper foam manages gait cycle impact. The shoe features a double BOA® lacing system and Matryx® upper for precise fit adjustments.

Named one of TIME's Best Inventions of 2024, the SpeedARC Surge BOA aims to bridge the gap between urban and trail environments, offering enhanced comfort and performance for both settings.

Merrell, the leading hiking and outdoor footwear brand, has appointed Noreen Naroo-Pucci as Chief Product Officer. With over three decades of experience in brand creative excellence, Naroo-Pucci will support the brand's strategic expansion into the lifestyle segment, focusing on versatile footwear that bridges outdoor adventures and urban living. Previously, she served as Chief Product Officer at Mizzen+Main and held senior positions at Calvin Klein and Under Armour.

The appointment aligns with Merrell's strategy to modernize its brand and attract the next generation of outdoor consumers. Naroo-Pucci brings expertise in performance and sport lifestyle products, brand creative, product storytelling, and team leadership.

Saucony, a division of Wolverine World Wide (NYSE: WWW), has signed Jackie Gaughan, a 2024 U.S. Women's Olympic Marathon Trials qualifier, to a professional contract. Gaughan achieved a qualifying mark of 2:27:08 at the 2023 Berlin Marathon, finishing as the 2nd American. The 24-year-old Boston-based athlete has been racing in Saucony's Endorphin Elite shoes, including during her Berlin performance and at the Houston Half Marathon where she set a personal best of 1:10:01. While pursuing her athletic career, Gaughan also works full-time as a financial analyst.

Merrell, a leading outdoor footwear brand, has partnered with Big Brothers Big Sisters of America (BBBSA) to launch a -edition Moab Speed 2 hiking shoe. The collaboration features a unique green and black design inspired by a Merrell team member who volunteers as a mentor. The unisex shoe will retail for $140 on Merrell.com, with $10 from each sale being donated to BBBSA. This partnership aims to promote mentorship and outdoor equity, supported by data showing that 90% of BBBSA program participants report feeling healthier and happier in nature, while 79% experienced increased self-confidence.

Wolverine World Wide (NYSE: WWW) has appointed Mike Maloney as Chief Product Officer of its Work Group. Maloney brings 19 years of footwear industry experience from companies including Adidas, Under Armour, Columbia Sportswear, and Designer Brands. He will oversee product development, merchandise strategy, and market expansion for brands including Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work and Hytest. Reporting to Work Group President Tom Kennedy, Maloney's expertise spans merchandising, product development, design, and marketing. His appointment aims to strengthen the company's portfolio approach and expand into adjacent categories, particularly lifestyle.

Sweaty Betty, the London-based women's activewear brand owned by Wolverine World Wide (NYSE: WWW), announces expansion with two new U.S. stores in Chicago's Southport neighborhood and Washington, D.C.'s Georgetown area, opened on November 16 and 18, 2024. The brand is also growing in the United Kingdom with new locations in Cardiff and Westfield London, bringing its UK store count to 85. The new U.S. stores will feature Sweaty Betty's premium activewear collection, combining feminine design with technical performance.

Wolverine and Jarritos have collaborated to launch a -edition Trade Wedge boot that combines workwear functionality with Mexican soft drink brand aesthetics. The boot features premium full-grain leather and canvas upper, oil and slip-resistant rubber outsole, and comes in Jarritos' signature lime and mandarin colors.

The collaboration aims to honor hardworking individuals while celebrating Mexican culture and heritage. Each pair includes a custom bottle opener and two sets of laces in Jarritos Mandarin and classic black. The -edition boot is available at wolverine.com/jarritos and select WSS retailers nationwide.

Wolverine Worldwide (NYSE: WWW) has opened a new 11,000-square-foot global Innovation Hub in Boston, Massachusetts. The facility will host design, development, and merchandising teams, including Saucony product team members. This opening follows recent workspace launches in Zhuhai, China, Hong Kong, and London's King's Place for the Sweaty Betty brand. The company is also renovating its Michigan headquarters, with new environments for Merrell and Saucony planned for Spring 2025. These workspace initiatives aim to foster creativity, collaboration, and innovation while attracting and retaining talent.

Chaco, a division of Wolverine Worldwide (NYSE: WWW), has launched the new CushZ Sandal, a lightweight comfort-focused footwear innovation. Priced at $80, the sandal weighs 50% less than the Z/1 Classic model and features an ultra-comfortable footbed with padded mesh collar. The CushZ is designed for casual use and incorporates REPREVE® recycled webbing made from recycled bottles. The product is certified by the American Podiatric Medical Association and maintains Chaco's signature adjustability features while focusing on sustainability and comfort.