WOLVERINE BOOTS AND COUNTRY SUPERSTAR JORDAN DAVIS TEAM UP TO SUPPORT AMERICAN TRADESPEOPLE

Rhea-AI Summary

Wolverine (WWW), the 142-year-old work boot company, has partnered with country music star Jordan Davis to launch a nationwide Trades Tour supporting American skilled tradespeople. The initiative, announced on National Skilled Trades Day, will provide $100,000 in sponsorship and gear to eight skilled trades businesses.

Each selected business will receive $7,500 in business costs coverage, boots and gear for their team, a VIP experience at a Jordan Davis show, and promotion during the "Ain't Enough Road" tour. Eligible businesses must have 5-50 employees, good community standing, and 5+ years of operation. Applications are open through June 7, 2025, with winners announced in July.

Additionally, Wolverine has launched the "Jordan Davis Picks" collection and plans to release a custom collection with Davis in fall 2025.

Positive

• Partnership with multi-platinum country star Jordan Davis expands brand visibility
• Strategic marketing initiative targeting core customer base in trades
• New product collections can drive sales through Jordan Davis collaboration

Negative

• None.

In honor of National Skilled Trades Day, eight American skilled trades businesses will be rewarded more than $100,000 in sponsorship and gear

ROCKFORD, Mich., May 7, 2025 /PRNewswire/ -- Wolverine, the 142-year-old work boot and apparel company, is excited to announce a first-of-its-kind nationwide tour with multi-platinum country music star Jordan Davis to support American skilled tradespeople. Kicking off today - National Skilled Trades Day - the Wolverine x Jordan Davis Trades Tour will provide eight American skilled trades businesses with capital and resources to support their critical work.

"For more than 140 years, Wolverine has supported those whose work we couldn't live without – American tradesmen and women," said Lauren King, Senior Director of Marketing for Wolverine. "We want to give trades businesses the confidence to thrive – especially in uncertain economic times – and the Wolverine x Jordan Davis Trades Tour celebrates their hard work, resilience, and impact."

Each of the eight selected businesses will receive a package of support and recognition that includes $7,500 to cover business related costs, boots and gear for their team, a VIP experience at a Jordan Davis show in their area, and promotion of their business on the "Ain't Enough Road" tour.

To nominate a business for the Trades Tour, businesses can apply at www.wolverine.com/US/en/trades-tour from now through June 7, with winners selected and announced in July. Winning businesses must employ between 5-50 people, be involved and in good standing in their local community and have been in business for at least 5 years.

"I come from a long line of tradesmen and being able to recognize today's generation of workers for all they do feels like home," said Jordan Davis. "Supporting American trades businesses with financial support and trusted gear that's comfortable, versatile, and will help them get the job done, day in and day out is truly an honor."

Wolverine recently launched the "Jordan Davis Picks" collection featuring Davis's favorite Wolverine boots, apparel, and accessories, available on Wolverine.com and at select retailers across the country. Later this year, Davis is collaborating with Wolverine on a brand-new custom collection set to launch this fall.

For more information, visit www.Wolverine.com and follow the brand on Instagram at @wolverineboots.

ABOUT WOLVERINE
Wolverine, the 142-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT JORDAN DAVIS
Award-winning, multi-platinum singer/songwriter Jordan Davis's highly-anticipated second full-length album, Bluebird Days, produced four consecutive #1's and two "song of the year" award-winning titles including the 5X Platinum-selling hit "Buy Dirt," (CMA Awards 2022, NSAI Awards 2023) and 3X Platinum-selling "Next Thing You Know" (ACM Awards 2024). All penned by Davis, the Louisiana- born and raised star also released the chart-topping hit singles "What My World Spins Around" and "Tucson Too Late," in addition to "Next Thing You Know" and "Buy Dirt," earning numerous award nominations, including CMA, ACM, CMT, American Music Award, Billboard Music Award and iHeart Award nods as well as his second Platinum-Certified album, Bluebird Days. Davis previously notched four consecutive No. 1 hits-totaling eight #1s on Country radio - off of his Platinum-Certified debut album Home State including the 4x Platinum "Singles You Up," and 2x Platinum-selling songs "Take It From Me" and "Slow Dance in a Parking Lot" along with his most recent No.1 single "I Ain't Sayin'." In 2019, Davis was awarded Best New Country Artist at the iHeartRadio Music Awards, in addition to being a 2X nominee for ACM New Male Artist of the Year, he was named Billboard's Top New Country Artist of 2018. He's appeared on Good Morning America, TODAY, Live with Kelly and Mark, Watch What Happens Live with Andy Cohen, CBS Mornings, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, The Kelly Clarkson Show, College GameDay, and more. Starting 2025 off internationally, Davis served as direct support for Luke Combs' stadium tour in New Zealand and Australia. Additionally, Davis was direct support for Luke on his 2024 Growin' Up and Getting Old Tour and followed with his string of U.S. and international shows headlining his DAMN GOOD TIME TOUR in the fall of 2024. Davis's highly anticipated new album Learn the Hard Way is set to be released August 15^th and includes new title track "Learn the Hard Way," "I Ain't Sayin'," "Know You Like That," and "In Case You Missed It," and "Bar None." For more information, visit JordanDavisOfficial.com (http://jordandavisofficial.com/).

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SOURCE Wolverine

FAQ

What is the Wolverine x Jordan Davis Trades Tour 2025?

The Wolverine x Jordan Davis Trades Tour is a nationwide initiative providing $100,000 in sponsorship and gear to eight skilled trades businesses, with each receiving $7,500 in business costs, team gear, and VIP experiences at Jordan Davis shows.

How can businesses apply for the Wolverine WWW Trades Tour sponsorship?

Businesses can apply at www.wolverine.com/US/en/trades-tour through June 7, 2025. Eligible businesses must have 5-50 employees, good community standing, and at least 5 years of operation.

What is the Jordan Davis Picks collection by Wolverine?

The Jordan Davis Picks collection features Davis's favorite Wolverine boots, apparel, and accessories, available on Wolverine.com and select retailers, with a new custom collection launching fall 2025.

When will Wolverine announce the Trades Tour winners?

Wolverine will select and announce the eight winning businesses in July 2025.