KFC® Begins its Comeback Era, Issues Come Back Call to Fried Chicken Fans with Free Bucket On Us* Offer
KFC (NYSE:YUM) has launched a major brand comeback initiative featuring a "Free Bucket On Us" digital offer available through KFC.com and their app. The campaign introduces a new brand direction with the return of Colonel Sanders portrayed as a "Chefpreneur" in advertising, emphasizing the company's renewed focus on its Original Recipe® chicken.
Led by KFC U.S. President Catherine Tan-Gillespie, the initiative follows significant operational improvements that have enhanced taste and customer satisfaction scores. The company is also introducing new menu items including fried pickles and maintaining their $7 Fill Ups program. The comeback strategy includes updated store signage, billboard advertising, and a shifted social media tone, demonstrating KFC's determination to reclaim market share in the competitive fried chicken segment.
KFC (NYSE:YUM) ha lanciato una grande iniziativa di rilancio del marchio con un'offerta digitale "Secchio Gratis Per Te" disponibile su KFC.com e nella loro app. La campagna presenta una nuova direzione del brand con il ritorno del Colonnello Sanders, rappresentato come un "Chefpreneur" nella pubblicità, sottolineando il rinnovato focus dell'azienda sul suo pollo Original Recipe®.
Guidata dalla presidente di KFC USA, Catherine Tan-Gillespie, l'iniziativa segue importanti miglioramenti operativi che hanno aumentato il gusto e la soddisfazione dei clienti. L'azienda introduce anche nuovi prodotti nel menu come i cetrioli fritti e mantiene il programma $7 Fill Ups. La strategia di rilancio include nuovi cartelloni pubblicitari, segnaletica aggiornata nei punti vendita e un tono rinnovato sui social media, dimostrando la determinazione di KFC a riconquistare quote di mercato nel competitivo segmento del pollo fritto.
KFC (NYSE:YUM) ha lanzado una importante iniciativa de regreso de la marca con una oferta digital "Cubo Gratis Para Ti" disponible en KFC.com y su aplicación. La campaña presenta una nueva dirección de la marca con el regreso del Coronel Sanders, retratado como un "Chefpreneur" en la publicidad, enfatizando el renovado enfoque de la compañía en su pollo Original Recipe®.
Dirigida por la presidenta de KFC EE.UU., Catherine Tan-Gillespie, la iniciativa sigue a mejoras operativas significativas que han mejorado el sabor y la satisfacción del cliente. La empresa también está introduciendo nuevos productos en el menú, incluyendo pepinillos fritos, y mantiene su programa $7 Fill Ups. La estrategia de regreso incluye señalización actualizada en tiendas, publicidad en vallas y un tono renovado en redes sociales, demostrando la determinación de KFC para recuperar cuota de mercado en el competitivo segmento de pollo frito.
KFC (NYSE:YUM)는 KFC.com과 앱을 통해 제공되는 "무료 버킷 증정" 디지털 프로모션을 포함한 대대적인 브랜드 복귀 캠페인을 시작했습니다. 이번 캠페인은 광고에서 '셰프프러너(Chefpreneur)'로 묘사된 샌더스 대령의 복귀와 함께 Original Recipe® 치킨에 대한 회사의 새로운 브랜드 방향을 소개합니다.
KFC 미국 대표 캐서린 탄-질레스피가 이끄는 이번 이니셔티브는 맛과 고객 만족도를 향상시킨 주요 운영 개선 이후에 진행되었습니다. 회사는 또한 튀긴 피클 등 새로운 메뉴 아이템을 선보이며 $7 Fill Ups 프로그램도 유지하고 있습니다. 복귀 전략에는 매장 간판 교체, 옥외 광고, 소셜 미디어 톤 변화가 포함되어 경쟁이 치열한 프라이드 치킨 시장에서 KFC가 시장 점유율을 회복하려는 의지를 보여줍니다.
KFC (NYSE:YUM) a lancé une importante initiative de relance de la marque avec une offre numérique "Seau Gratuit Pour Vous" disponible sur KFC.com et leur application. La campagne introduit une nouvelle orientation de la marque avec le retour du Colonel Sanders, présenté comme un "Chefpreneur" dans la publicité, mettant en avant le nouveau focus de l'entreprise sur son poulet Original Recipe®.
Dirigée par la présidente de KFC aux États-Unis, Catherine Tan-Gillespie, cette initiative fait suite à des améliorations opérationnelles significatives ayant amélioré le goût et la satisfaction client. L'entreprise introduit également de nouveaux articles au menu tels que les cornichons frits et maintient son programme $7 Fill Ups. La stratégie de relance comprend une nouvelle signalétique en magasin, des publicités sur panneaux d'affichage et un ton renouvelé sur les réseaux sociaux, démontrant la détermination de KFC à reconquérir des parts de marché dans le segment concurrentiel du poulet frit.
KFC (NYSE:YUM) hat eine umfassende Marken-Comeback-Initiative gestartet, die ein digitales Angebot "Kostenloser Eimer für Dich" über KFC.com und die App beinhaltet. Die Kampagne stellt eine neue Markenrichtung vor, bei der Colonel Sanders als "Chefpreneur" in der Werbung zurückkehrt und den erneuten Fokus des Unternehmens auf das Original Recipe® Hühnchen betont.
Unter der Leitung von KFC US-Präsidentin Catherine Tan-Gillespie folgt die Initiative bedeutenden operativen Verbesserungen, die Geschmack und Kundenzufriedenheit gesteigert haben. Das Unternehmen führt auch neue Menüpunkte wie frittierte Gurken ein und behält das $7 Fill Ups Programm bei. Die Comeback-Strategie umfasst aktualisierte Ladenschilder, Plakatwerbung und einen veränderten Social-Media-Ton, was KFCs Entschlossenheit zeigt, im wettbewerbsintensiven Fried-Chicken-Marktanteil zurückzugewinnen.
- None.
- Acknowledgment of declining market share in the competitive fried chicken segment
- Need for significant brand repositioning indicates previous strategy challenges
The original fried chicken chain also brings back the Colonel to its advertising as a feisty "Chefpreneur," signaling the brand's renewed obsessive pursuit of flavor
With a renewed focus on what fans love most and a flavor-obsessed mindset, KFC is doubling down on what made it iconic: freshly prepared Original Recipe® chicken, made with the Colonel's legendary blend of 11 herbs and spices. Following great strides in operations that have driven improvements in the brand's taste and customer satisfaction scores, KFC's kitchens are inviting customers back to taste the difference—crispy, hot, and unmistakably original.
"We're well aware of the latest fried chicken rankings and I'm fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are. If people can give their ex a million second chances, I hope our fans can give us one," said Catherine Tan-Gillespie, President, KFC
KFC is not chicken about its chicken and KFC's bold new brand creative brings back its chef entrepreneur, Colonel Sanders, and his obsessive pursuit of the boldest flavor in "The Colonel Lived So We Could Chicken." Chef, restauranteur, actor and KFC fan Matty Matheson joins the Colonel as he sweats every detail in the pursuit of the best fried chicken.
The brand creative also comes to life physically. Recently, the Colonel's expression has shifted from his typical cheerful to serious in store signage and in billboards, with a shift in tone on social—indicating KFC is serious about winning back the hearts (and stomachs) of its fans one hot, crispy, irresistible piece of Original Recipe® chicken at a time. "The Colonel would not be happy about our market share, and we're serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken. We won't smile until our customers do," said Catherine Tan-Gillespie, President, KFC
In menu news, fried pickles**—golden-fried dill pickle slices that are the perfect crispy bite to pair with the brand's signature Comeback Sauce or ranch—join the menu alongside fan-favorite
Download the KFC app today to redeem the Free Bucket On Us offer plus other deals, and start to earn points on your KFC orders to unlock free fried chicken.****
*Only available on KFC.com or in the app for participating stores through KFC Rewards account with
**Prices and participation may vary, whiles supplies last.
***Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions. 1pc Breast Fill Up includes 1 pc. breast, 8oz mashed potatoes & gravy, 1 biscuit, 2 Pie Poppers and med. drink. 2pc Chicken Fill Up includes 2pc dark meat chicken on the bone, 8oz mashed potatoes & gravy, 1 biscuit, 2 Pie Poppers, and med. drink. 3pc Tenders Fill Up includes 3pc tenders, 8oz mashed potatoes & gravy, 2 Pie Poppers and med. drink. Famous Bowl Fill Up includes Famous Bowl, 2 Pie Poppers and 1 med. drink.
*****KFC Rewards program only available with online orders at participating KFC restaurants in the U.S. Account creation required.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
Media Contact:
Lauren Leger
Lauren.leger@yum.com
502-874-8100
View original content to download multimedia:https://www.prnewswire.com/news-releases/kfc-begins-its-comeback-era-issues-come-back-call-to-fried-chicken-fans-with-free-bucket-on-us-offer-302503831.html
SOURCE Kentucky Fried Chicken
FAQ
What is KFC's new Free Bucket On Us promotion in 2025?
Who is the new President of KFC US in 2025?
What new menu items is KFC introducing in 2025?
What are KFC's $7 Fill Ups options in 2025?
How is KFC changing its brand image in 2025?
