KFC Issues Battle Cry to Tenders Rivals - Introducing NEW Original Recipe® Tenders and Zesty Comeback Sauce from the Original Fried Chicken Brand

Rhea-AI Summary

KFC has launched new Original Recipe® Tenders, double hand-breaded with their secret blend of 11 herbs and spices. The company is offering a $5 Original Recipe Tenders Box nationwide, which includes three tenders, Secret Recipe Fries, and two signature sauces. KFC has introduced a new Comeback Sauce alongside existing Sticky Chicky and KFC® Sauce options.

To promote the new tenders, KFC is running an ad campaign and offering free samples in select cities. The company is also introducing Cherry Pie Poppers and Cranberry Lemonade as new menu items. Additional deals include a Tenders + Nuggets Family Meal Deal for $24.99 and a 13-day promotion with daily deals for KFC Rewards members from October 19 to October 31.

Positive

• Introduction of new Original Recipe® Tenders, potentially driving sales and customer interest
• Competitive $5 Original Recipe Tenders Box offer, which could attract value-conscious consumers
• Launch of new Comeback Sauce, expanding menu variety
• Introduction of Cherry Pie Poppers and Cranberry Lemonade, diversifying product offerings
• Marketing campaign and free sampling in select cities to promote new tenders
• New deals and promotions, including a $24.99 family meal deal and 13 days of daily deals for rewards members

Negative

• None.

$5 Original Recipe Tenders Box* Rolls Out Nationwide and KFC Gives a Free Taste of the New Tenders to Lucky Onlookers on Competitors' Turf

LOUISVILLE, Ky., Oct. 14, 2024 /PRNewswire/ -- The chicken wars began five years ago with the chicken sandwich, but that's old news. Today, the chicken tenders battle begins as KFC introduces new Original Recipe® Tenders – a tender so juicy, so crispy and so packed with flavor. KFC's new Original Recipe Tenders are not like other chicken tenders – they are double hand-breaded, using KFC's legendary secret blend of 11 herbs and spices and fried to golden perfection.

At an incredible value, for just $5 customers can get an Original Recipe Tenders Box with three KFC Original Recipe Tenders, Secret Recipe Fries and two of KFC's signature sauces:

• NEW Comeback Sauce: A creamy, zesty, craveable sauce that pairs perfectly with our world-famous Original Recipe fried chicken. So delicious you will want to come back for more!
• Sticky Chicky: A balanced combination of sweet and tangy flavors including pineapple, garlic, vinegar and chili. If you love the taste of sweet and sour, you're going to love this.
• KFC® Sauce: A smoky blend of tangy and sweet flavors, offering the perfect complement to your fried chicken favorites.

A bold tender deserves a bold introduction. To stake its claim in the tenders game, KFC released a new ad campaign with an over-the-top, satirical take on the ongoing "battles" in the fast-food industry – from chicken sandwiches, to sauces, to value and now to tenders. Competitors better suit up.

Why choose "Louisiana herbs and seasonings" when you can get the iconic KFC Original (secret) Recipe of 11 herbs and spices (one of the most protected trade secrets in the world)? Why settle for one signature sauce, when you can pick from three (and get two of them in your $5 Tenders Box)? You can get your KFC Original Recipe Tenders on Sunday, too.

KFC is also taking the battle right to the doorsteps of the competition by surprising and delighting lucky onlookers with free Original Recipe Tenders on Thursday, Oct. 17 in carefully selected cities (wink, wink): Baton Rouge, New Orleans and Atlanta (while supplies last).

"We know consumers crave bold flavor and chicken tenders are a familiar favorite – that's why we're proudly proclaiming the deliciousness of our new tenders seasoned with our secret recipe of 11 herbs & spices. Nothing hits like the unmatched flavor of KFC's Original Recipe," said Catherine Tan-Gillespie, Chief Marketing Officer and Chief Development Officer, KFC U.S. "And with an unbeatable $5 deal, we think you'll agree our new tenders are poised to win the chicken tender battle."

No meal is complete without something sweet: introducing new Cherry Pie Poppers – warm cherry pie filling wrapped in a buttery and flaky crust – and Cranberry Lemonade, the perfect fruity and tart drink to refresh the taste buds while enjoying new KFC Original Recipe Tenders.**

KFC is also offering more new deals featuring the victorious new Original Recipe Tenders:

• Tenders + Nuggets Family Meal Deal for $24.99: Available exclusively on KFC.com and on the KFC app***
• 13 Days of Daily Deals from Saturday, Oct. 19 through Thursday, Oct. 31: The thirteen days of deals will give KFC Rewards members an exclusive opportunity to get scary-good deals on KFC favorites in the leadup to Halloween, including the new Original Recipe® Tenders, Secret Recipe Fries and more. Sign up for KFC Rewards to get the daily deal drop in the KFC app and earn points to unlock FREE KFC.****

Customers can order the new KFC Original Recipe Tenders in restaurants, on KFC.com or on the KFC app. Order online for delivery or Quick Pick-Up, skipping the line and grabbing your order on KFC's dedicated Quick Pick-Up shelf.

*Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes 3 pc tenders, ind. fry, and 2 sauces.
**Prices and participation may vary.
***Only available on KFC.com or the KFC app for participating stores. Prices higher in AK, HI, CA. Tax, tip and fees extra. Offer includes 6pc tenders, 12pc nuggets, 2 large sides, 4 biscuits and 6 sauces.
****KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe^® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy^™ chicken, KFC Famous Bowls^®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in nearly 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok. 

Media Contact: 
Lauren Leger
lauren.leger@yum.com
502-874-8100 

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SOURCE Kentucky Fried Chicken

FAQ

What are the new menu items KFC (YUM) is introducing in October 2024?

KFC is introducing new Original Recipe® Tenders, Comeback Sauce, Cherry Pie Poppers, and Cranberry Lemonade in October 2024.

How much does the new KFC (YUM) Original Recipe Tenders Box cost?

The new KFC Original Recipe Tenders Box costs $5 and includes three tenders, Secret Recipe Fries, and two signature sauces.

What promotional activities is KFC (YUM) conducting for its new Original Recipe Tenders?

KFC is running an ad campaign, offering free samples in select cities, and providing a 13-day promotion with daily deals for KFC Rewards members from October 19 to October 31, 2024.

What is included in KFC's (YUM) new Tenders + Nuggets Family Meal Deal?

The $24.99 Tenders + Nuggets Family Meal Deal includes 6 tenders, 12 nuggets, 2 large sides, 4 biscuits, and 6 sauces.