PIZZA HUT CELEBRATES 40 YEARS OF BOOK IT! ® WITH ONE MILLION FREE PERSONAL PAN PIZZAS® TO READERS OF ALL AGES

Rhea-AI Summary

Pizza Hut is celebrating the 40th anniversary of its BOOK IT! program by offering one million free Personal Pan Pizzas during National Book Month in October. For the first time, this offer extends to readers of all ages with an $8 minimum purchase. The BOOK IT! program, launched in 1984, has encouraged millions of children to read and has now evolved to include digital reading logs and virtual classrooms.

Key highlights of the program include:

• Over 1.5 billion pizzas awarded to young readers since 1984
• 56 million Personal Pan Pizzas given away from 2013-2023
• Partnership with First Book impacting 391,000 children in Title 1 schools

Readers can use the code 'BOOKIT40' online or on the Pizza Hut app to redeem their free pizza. Additionally, Pizza Hut is offering a BOOK IT! Bundle, with a portion of proceeds supporting the program.

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For the First Time Ever, Pizza Hut Will Reward All Readers Across the Country with a Free Personal Pan Pizza (with $8 minimum purchase)* as Part of National Book Month Celebration

PLANO, Texas, Oct. 1, 2024 /PRNewswire/ -- Pizza Hut, LLC is thrilled to mark the 40th anniversary of its beloved BOOK IT! ^® program by giving away ONE MILLION FREE PERSONAL PAN PIZZAS during National Book Month this October. Since 1984, the Pizza Hut BOOK IT! program has ignited a passion for reading in millions of children, and now, for the first time, readers of all ages are invited to join in the celebration with a limited time offer of a free Personal Pan Pizza (with $8 minimum purchase)* for everyone who embraces the joy of reading.

As the nation's longest-running corporate-supported reading initiative, BOOK IT! provides a platform that encourages students from Pre-K through 6th grade to set and achieve their reading goals. The program's core mission has always been to cultivate a deep, personal connection with reading. Now, as part of the 40th-anniversary celebration, Pizza Hut is extending this mission beyond children to readers of all ages, inviting families, friends, and communities to come together and share in the joy of books.

"I'm incredibly proud of what the BOOK IT! program has achieved over the past four decades," said Pizza Hut U.S. President Carl Loredo. "It's inspired more than 70 million children to discover the magic of books, helping to build a lifelong love of reading. As we're celebrating 40 years, we're excited to invite readers of all ages to rediscover the joy of reading—one book (and pizza) at a time."

In the last few years, Pizza Hut has evolved the BOOK IT! program to suit modern educational needs, offering digital reading logs and virtual classrooms to make it even easier for schools and families to participate. The program remains completely free, encouraging parents, educators to sign up on behalf of their students at www.bookitprogram.com and ensure the tradition of reading – and the rewards that come with it – continues to thrive for future generations.

As they celebrate 40 years, Pizza Hut shares some fun facts about the beloved literacy program:

• Since 1984, it's estimated that more than 1.5 BILLION pizzas have been awarded to young readers through the BOOK IT! program.
• From 2013 – 2023 alone, Pizza Hut gave away more than 56 million Personal Pan Pizzas – enough to stretch from coast to coast in the U.S. twice!
• In the past, United States Presidents have shared their support for the brand's mission to inspire reading among the country's youth, including President Ronald Reagan.
• From 2019 - 2023, Pizza Hut expanded its program by partnering with First Book, a non-profit designed to offer books at a discount or for free for educators who serve kids in Title 1 schools, to better support children of all backgrounds to help them succeed. In just five years, the partnership has impacted more than 391,000 children at these schools.

This year's 40th-anniversary celebration coincides perfectly with October's National Book Month, making it the ideal time to recognize the countless ways books have shaped our lives. Whether you're a young student just discovering the magic of reading or an adult rekindling your love for books, Pizza Hut is here to celebrate your journey with a free Personal Pan Pizza (with $8 minimum purchase)* – because great books deserve great rewards.

Pizza and reading enthusiasts alike can use the code "BOOKIT40" at checkout online or on the app to redeem a free Personal Pan Pizza (with an $8 minimum purchase). *Code valid 10/1 through 10/30 (or until 1 million Personal Pan Pizza^®s are redeemed) at participating locations with $8 minimum purchase. Code valid for use online or on Pizza Hut app only. Customer responsible for all taxes, tips and fees.

Guests can also opt to order the BOOK IT! Bundle found online and the app, which includes 2 large, 1-topping pizzas and breadsticks. For every BOOK IT! Bundle sold, Pizza Hut will give a portion of proceeds to the BOOK IT! program.

About Pizza Hut^®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan^® and Original Stuffed Crust^® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards^®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.

For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

How is Pizza Hut (YUM) celebrating the 40th anniversary of BOOK IT!?

Pizza Hut is giving away one million free Personal Pan Pizzas to readers of all ages during National Book Month in October, with an $8 minimum purchase.

What is the code to redeem a free Personal Pan Pizza for Pizza Hut's BOOK IT! 40th anniversary?

The code to redeem a free Personal Pan Pizza is 'BOOKIT40', valid for use online or on the Pizza Hut app with an $8 minimum purchase.

How many pizzas has Pizza Hut (YUM) awarded through the BOOK IT! program since 1984?

It's estimated that more than 1.5 billion pizzas have been awarded to young readers through the BOOK IT! program since 1984.

What is the BOOK IT! Bundle offered by Pizza Hut for its 40th anniversary celebration?

The BOOK IT! Bundle includes 2 large, 1-topping pizzas and breadsticks. A portion of the proceeds from each bundle sold will be donated to the BOOK IT! program.

How has Pizza Hut's BOOK IT! program evolved in recent years?

Pizza Hut has evolved the BOOK IT! program by offering digital reading logs and virtual classrooms to make it easier for schools and families to participate.