PIZZA HUT LAUNCHES "PIZZA WINE" - A TOMATO WINE AS BOLD AS YOUR FAVORITE SLICE

Rhea-AI Summary

Pizza Hut launches its first-ever Tomato Wine, a -edition beverage crafted from ripe tomatoes and infused with basil, in partnership with Irvine's Just Beyond Paradise Winery. The wine, priced at $25 (minimum two bottles), is available alongside a gift set ($60) including branded wine glasses and opener.

Simultaneously, Pizza Hut reintroduces its Triple Treat Box starting at $19.99, featuring two medium one-topping pizzas, breadsticks or cheese sticks, and dessert in a holiday-themed box. Both offerings aim to enhance holiday gatherings and provide unique gifting options.

Positive

• Introduction of innovative product line with Tomato Wine, potentially creating new revenue stream
• Strategic timing of product launch during holiday season to maximize sales potential
• Competitive pricing strategy with Triple Treat Box at $19.99, maintaining accessibility while bundling multiple products

Negative

• Minimum purchase requirement of two bottles for wine orders may limit consumer accessibility
• availability of wine product through exclusive online channel may restrict sales reach

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Pizza Hut® Brings Together a Dynamic Holiday Pairing with the Return of the Triple Treat Box® and New Limited-Edition Tomato Wine

PLANO, Texas, Nov. 19, 2024 /PRNewswire/ -- This holiday season, Pizza Hut is elevating the art of holiday hosting and gifting with a twist on an iconic pairing: pizza and wine. For the first time ever, Pizza Hut is stepping into the wine business by launching a pizza wine*—a unique, limited-edition tomato wine that captures the essence of your favorite slice in every sip. To make any holiday gathering even more festive, Pizza Hut is also bringing back its beloved Triple Treat Box® starting at just $19.99 at participating locations nationwide**. This holiday-ready meal, featuring two medium one-topping pizzas, breadsticks or cheese sticks (for an upcharge), and a choice of dessert, comes packaged in a festive, holiday-themed box perfect for any gathering. Pizza Hut unveils their innovative take on the pizza and wine duo to help guests show up as the holiday hero to any party with the Triple Treat Box in one hand and "pizza wine" in the other.

Crafted from ripe, juicy tomatoes and infused with natural basil, Tomato Wine by Pizza Hut is made in partnership with Kansas-based Irvine's Just Beyond Paradise Winery, a family-owned vineyard renowned for its creativity and passion. The wine offers an aromatic blend of fresh herbs and spices with rich, sun-ripened tomato notes and a subtle hint of toasted oak – reminiscent of a perfectly baked pizza crust. While crafted from tomatoes, the wine delivers a tasting similar to a white wine when enjoyed chilled. Paired with any classic Pizza Hut® pizza, including the signature one-topping pizzas that come in the festive Triple Treat Box, the new wine transforms each bite into an unforgettable tasting experience, ideal for any holiday soiree.

"The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected. Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation," said Pizza Hut's Director of Advertising, Elyse Slayton. "As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party."

Pizza Hut is offering a limited-edition gift set, which includes a bottle of Pizza Hut's new wine, two Pizza Hut branded wine glasses, and a wine opener – an ideal present for foodies and wine enthusiasts alike. This thoughtful gift set makes holiday gatherings even more special and can be paired perfectly with Pizza Hut's festive Triple Treat Box. Tomato Wine by Pizza Hut ($25) (minimum purchase of two bottles required) and the limited-edition gift set ($60) are both available starting today, exclusively at www.irvinewinery.com/pizzahut.  The Triple Treat Box is available at participating Pizza Hut restaurants nationwide starting at $19.99 and can be purchased on www.pizzahut.com and through the Pizza Hut app.

* Tomato Wine with natural flavors and vegetable juice for color. Must be 21 to purchase Tomato Wine by Pizza Hut (www.pizzahut.com). All sales shipped and will be verified as being received by an individual that is 21 years of age.

** Limited time only. Additional charge for more than 1 pizza topping, Pan & extra cheese. Additional charge for select dessert options & cheese stick upgrade. Product availability (including special holiday packaging), prices & participation vary. Priced higher in some locations, including CA. Taxes, tip & delivery fees not included.

About Pizza Hut^®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original^® Pan and Original^® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards^®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.

For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

How much does Pizza Hut's Tomato Wine cost and where can I buy it?

Pizza Hut's Tomato Wine costs $25 per bottle (minimum two bottles required) and is exclusively available at www.irvinewinery.com/pizzahut

What is included in Pizza Hut's Triple Treat Box and how much does it cost?

The Triple Treat Box includes two medium one-topping pizzas, breadsticks or cheese sticks, and a dessert, starting at $19.99 at participating locations

What is Pizza Hut's Tomato Wine made from?

Pizza Hut's Tomato Wine is crafted from ripe tomatoes and infused with natural basil, offering notes of fresh herbs, spices, and toasted oak

What comes in Pizza Hut's -edition wine gift set?

The -edition gift set ($60) includes a bottle of Tomato Wine, two Pizza Hut branded wine glasses, and a wine opener