Zoom Leads A Workplace Revolution

Rhea-AI Summary

Zoom (ZM) launched the "Zoom Ahead" brand campaign on Dec 10, 2025, developed with Colin Jost’s No Notes Productions and starring Bowen Yang.

The hero spot, I Use Zoom!, debuts Dec 31 during the U.S. College Football Playoffs with additional high-profile placements including a Super Bowl pre-show on Feb 8, 2026, and digital, social, and experiential activations through Spring 2026.

Zoom cited Q3 FY26 customer metrics: 22,000+ responses, NPS 58, over 70% praising simplicity, 40% citing reliability, and 100% of direct comparisons choosing Zoom Workplace; company also noted Gartner recognition and placement in both UCaaS and CCaaS Magic Quadrants.

Positive

• NPS 58 from over 22,000 responses
• 100% of direct comparisons chose Zoom Workplace
• Major ad placements: Dec 31 playoffs and Feb 8 Super Bowl pre-show
• Positioned in both UCaaS and CCaaS Magic Quadrants

Negative

• None.

News Market Reaction

+0.48%

1 alert

+0.48% News Effect

On the day this news was published, ZM gained 0.48%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Campaign launch date: December 31, 2025 Super Bowl pre-show: February 8, 2026 NPS responses: 22,000+ responses +5 more

8 metrics

Campaign launch date December 31, 2025 “Zoom Ahead” debut during U.S. College Football Playoffs

Super Bowl pre-show February 8, 2026 Super Bowl pre-show placement for “Zoom Ahead” campaign

NPS responses 22,000+ responses Q3 FY26 Net Promoter Score survey sample size

NPS score 58 Q3 FY26 industry-leading Net Promoter Score

Simplicity praise over 70% Share of Q3 FY26 NPS responses praising simplicity

Reliability cited 40% Share of Q3 FY26 NPS responses citing reliability

Direct comparisons 100% Direct product comparisons choosing Zoom Workplace over other tools

Magic Quadrants 2 Zoom positioned in both UCaaS and CCaaS Gartner Magic Quadrants

Market Reality Check

Price: $85.78 Vol: Volume 2,398,905 is below...

normal vol

$85.78 Last Close

Volume Volume 2,398,905 is below the 20-day average of 3,446,056 (relative volume 0.7x). normal

Technical Price 88.05 is trading above the 200-day MA at 78.71, reflecting a pre-news uptrend.

Peers on Argus

ZM gained 0.48% with mixed peer moves: HUBS (-0.55%), PTC (+1.56%), SSNC (+1.29%...

ZM gained 0.48% with mixed peer moves: HUBS (-0.55%), PTC (+1.56%), SSNC (+1.29%), TYL (+0.53%), GWRE (+2.27%). This points to stock-specific factors.

Historical Context

5 past events · Latest: 2025-11-24 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
2025-11-24	Earnings release	Positive	-0.0%	Q3 FY26 revenue and EPS grew with strong cash flow and margins.
2025-10-30	Earnings timing	Neutral	+3.4%	Announcement of Q3 FY26 earnings release date and webcast details.
2025-10-28	AI partnership	Positive	-0.3%	AI Companion 3.0 collaboration with NVIDIA and new 49B-parameter LLM.
2025-10-13	Strategic partnership	Positive	-1.4%	Go-to-market partnership with Oracle to scale Zoom CX on OCI.
2025-10-09	Product milestone	Positive	+3.6%	Zoom Phone surpassed 10 million seats highlighting AI-first cloud telephony.

Pattern Detected

Recent fundamentally positive news (earnings, AI, partnerships) has often seen muted or negative next-day reactions, with only some growth milestones translating into clear price gains.

Recent Company History

Over the last few months, Zoom has reported solid fundamentals and strategic expansion. Q3 FY26 results on 2025-11-24 showed revenue of $1,229.8M and strong EPS growth, yet the stock barely moved. Earlier, AI initiatives with NVIDIA (2025-10-28) and partnerships like Oracle (2025-10-13) also saw limited or negative reactions. By contrast, the Zoom Phone 10 million seats milestone on 2025-10-09 coincided with a stronger positive move, suggesting product-traction headlines have resonated most with the market.

Market Pulse Summary

This announcement focuses on Zoom’s “Zoom Ahead” brand campaign, backed by Q3 FY26 NPS of 58 from 22...

Analysis

This announcement focuses on Zoom’s “Zoom Ahead” brand campaign, backed by Q3 FY26 NPS of 58 from 22,000+ responses and 100% preference in direct comparisons. It reinforces the AI-first workplace positioning rather than introducing new financial data. In context, recent earnings and AI partnerships show a company investing in platform depth. Investors may watch how this campaign translates into customer growth, product adoption, and future financial updates.

Key Terms

nps, ucaas, ccaas, magic quadrants

4 terms

nps financial

"Q3 FY26 NPS data tells the story: 22,000+ responses with an industry-leading score"

Net Promoter Score (NPS) is a single-number measure of how likely customers are to recommend a company’s product or service to others, usually gathered by asking one simple question and scoring responses on a scale. It matters to investors because it acts like a quick pulse on customer satisfaction and loyalty — higher scores often mean steadier sales, easier growth, and lower customer churn, much like word-of-mouth fuel for future revenue.

ucaas technical

"one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants"

Unified Communications as a Service (UCaaS) is a cloud-based bundle of business communication tools — such as phone calling, video meetings, messaging, and voicemail — delivered over the internet instead of on-site hardware. For investors, UCaaS matters because it shifts companies from buying and maintaining equipment to paying recurring subscription fees, creating predictable revenue for providers and signaling how widely businesses are adopting flexible, remote-ready communications, which can affect growth and valuation.

ccaas technical

"one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants"

Contact Center as a Service (CCaaS) is a cloud-based platform companies rent to handle customer calls, chats, emails and support tools instead of building and running their own systems. For investors it matters because CCaaS shifts costs from big upfront investments to predictable subscription fees, often creating steady recurring revenue, easier scaling and faster rollout of new features—advantages that can improve margins, growth potential and customer retention.

magic quadrants technical

"named a Customers’ Choice in the Gartner Peer Insights report and in both the UCaaS and CCaaS Magic Quadrants"

Magic quadrants are two-by-two charts created by market research firms that place companies into four categories—typically ‘Leaders’, ‘Challengers’, ‘Visionaries’ and ‘Niche Players’—based on measures like product strength and market strategy. Think of it like a league table that shows who is strongest, most forward-thinking, or focused on a small segment; investors watch these placements because they can affect a company’s credibility, customer wins and ultimately sales and valuation.

AI-generated analysis. Not financial advice.

Major new brand campaign developed with Colin Jost’s No Notes Productions lampoons bad tech and champions the employees who suffer for it

SAN JOSE, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- Today, on behalf of employees everywhere, Zoom announced the launch of a major brand campaign developed with Colin Jost’s No Notes Productions lampooning the technology everybody hates and inspiring users to stand up for what they really want. Starring SNL standout Bowen Yang, the “Zoom Ahead” campaign will debut on December 31 during the U.S. College Football Playoffs with the hero spot, I Use Zoom!, which taps into a universal truth — people just want technology that works for them. The campaign will continue with additional high-profile placements, including a Super Bowl pre-show placement on February 8, and will be supported by digital, social, and experiential activations throughout Spring 2026.

The campaign amplifies what users have made clear: Zoom’s AI-first platform beats the alternatives. Q3 FY26 NPS data tells the story: 22,000+ responses with an industry-leading score of 58, and over 70% praising simplicity, 40% citing reliability, and 100% of direct comparisons choosing Zoom Workplace over other tools. This momentum echoes industry recognition, as well: Zoom was recently named a Customers’ Choice in the Gartner^® Peer Insights™ “Voice of the Customer” report and is one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants.

“I Use Zoom! resonates with audiences because it humorously delivers a truth familiar to everyone: don’t give us bad tools when Zoom makes work easier,” said Kimberly Storin, Chief Marketing Officer at Zoom. “The ‘Zoom Ahead’ campaign marks the first time we’re officially using ‘Zoom’ as a verb in our advertising. To ‘Zoom’ is already in the popular vernacular and signifies that the platform has become synonymous with getting things done.”

“Of all the virtual meeting options, Zoom definitely has the best brand name. I’ve never said, ‘Let’s do a Teams!’” said Colin Jost, founder of No Notes.

Directed by SNL’s Mike Diva, the spot blends the rebellion of Apple’s 1984 ad and the empowerment of Dead Poets Society into a dramatic uprising against clunky, overengineered tools. While satirizing the corporate monoliths that dictate which tech employees will use, it also celebrates the everyday employee finally standing up for their platform of choice.

“Zoom is no longer just a meetings app; it’s a complete, AI-first workplace platform built for people, not for complexity,” continued Storin. “The evolution of the Zoom platform has been dramatic — we’re leading the next generation of powerful, safe, and secure collaboration tools that are transforming business — and that’s a message people need to hear.”

The Zoom portfolio includes communication (Meetings, Team Chat, Phone), collaboration (Docs, Whiteboard, Tasks), productivity (Calendar, Mail), customer experience (Contact Center), sales & marketing (Webinars, Events, Revenue Accelerator), and AI Companion — all of which are designed to support how people actually work today.

To explore the “Zoom Ahead” campaign, visit www.zoom.com/resources/zoomahead.

About Zoom
Zoom (NASDAQ:ZM) provides the AI-first, open work platform built for human connection and purposefully designed to move conversations to completion. From entrepreneurs to global enterprises, customers choose Zoom to seamlessly collaborate, communicate, and drive outcomes across meetings, chat, phone, contact center, events, and more — all with the built-in assistance of Zoom AI Companion. Founded in 2011, Zoom is headquartered in San Jose, CA. For more information, visit zoom.com.

Press Contact
Rebecca Bernhard
rebecca.bernhard@zoom.com
press@zoom.us

FAQ

What is Zoom announcing with the "Zoom Ahead" campaign (ZM) on Dec 10, 2025?

Zoom announced a major brand campaign called "Zoom Ahead" developed with No Notes Productions, starring Bowen Yang and launching Dec 31.

When does Zoom's hero spot "I Use Zoom!" air and where (ZM)?

The hero spot debuts on Dec 31, 2025 during the U.S. College Football Playoffs.

What customer metrics did Zoom report for Q3 FY26 and how large was the survey (ZM)?

Zoom reported 22,000+ responses with an NPS of 58; over 70% cited simplicity and 40% cited reliability.

Will Zoom run advertising around the Super Bowl and when is it scheduled (ZM)?

Yes, Zoom plans a Super Bowl pre-show placement on Feb 8, 2026 as part of the campaign.

How does Zoom position its platform in industry reports (ZM)?

Zoom said it was named a Customers’ Choice on Gartner Peer Insights and is positioned in both UCaaS and CCaaS Magic Quadrants.