Company Description
Futu Holdings Limited (Nasdaq: FUTU) is a tech-driven online brokerage and wealth management company in the finance and insurance sector. According to the company, it transforms the investing experience by offering fully digitalized financial services through its proprietary platforms Futubull and moomoo. Futu is classified in the securities brokerage industry and focuses on providing investors with trade execution and clearing, margin financing and securities lending, and wealth management services.
The company states that it embeds social media tools into its platforms to create a network centered around users. This network is designed to connect users, investors, companies, analysts, media and key opinion leaders, supporting what Futu describes as a social investing ecosystem. In addition to serving individual investors, Futu also provides corporate services, including IPO distribution and investor relations solutions, as disclosed in its earnings announcements.
Futu’s business model, as described in its public materials and filings, is built around fully digital brokerage and wealth management services. Revenue is generated from brokerage commission and handling charge income, interest income from activities such as securities borrowing and lending and margin financing, and other income including currency exchange services, fund distribution services and IPO subscription service charges. Earlier descriptions also note that the company provides one-stop online investing services via its digital platform Futu NiuNiu, which offers market data, trading services and news feeds for equity markets in Hong Kong, Mainland China, Singapore and the United States.
Through moomoo and Futubull, Futu reports that it serves users across multiple markets. Company disclosures state that moomoo has expanded its presence to markets including Singapore, Australia, Japan, Canada, Malaysia and New Zealand, while Futu’s results highlight strong activity in Hong Kong and the United States. The platforms support trading in U.S. and Hong Kong equities and other asset classes, and Futu’s earnings releases emphasize growth in trading volumes, client assets and funded accounts across these markets.
Futu positions itself as a technology-focused financial services company. Its filings and press releases describe continued investment in areas such as artificial intelligence and cryptocurrency-related capabilities. The company has introduced features like an AI chatbot under the moomoo brand, AI tools that support local languages and stock analysis in certain markets, and enhancements to options trading, derivatives access, and structured product capabilities. These initiatives are presented as part of Futu’s effort to enhance its platforms and broaden product selection for different types of investors.
Wealth management is another key area Futu highlights. The company reports that client assets in wealth management products include money market and fixed income offerings, bonds in different currencies, and structured products. In some markets, Futu has disclosed that it distributes tokenized money market funds and offers principal-protected structured products via its online channels. These activities are described as part of its goal to offer a range of investment and wealth management choices through a digital interface.
Futu also emphasizes its role in primary market activities. In its earnings communications, the company notes that it serves IPO distribution and investor relations clients and has acted as joint bookrunner on several prominent Hong Kong listings. It reports high levels of retail participation in certain IPOs conducted through its platforms, and highlights that it works with issuers across a variety of deals.
According to its public statements, Futu follows a globalization and localization strategy. The company reports that a significant portion of its funded accounts are from clients outside its Hong Kong securities business, and it regularly references localized features and partnerships in markets such as Malaysia, Japan and Singapore. Examples include localized IPO financing services, earnings calendars, derivatives access, and educational and community events such as MooFest and collaborations with exchanges and other organizations.
Through moomoo, which is described as a subsidiary or affiliate brand of Futu Holdings Limited, the group highlights a focus on user-friendly tools, data and insights. Moomoo communications emphasize advanced charting tools, analytical features, AI-powered insights, and a community where investors can share and learn. These descriptions align with Futu’s broader positioning as a technology company offering fully digitalized financial services and integrated social investing features.
Business model and revenue sources
Based on Futu’s financial disclosures, the company’s revenue is primarily derived from three categories: brokerage commission and handling charge income, interest income, and other income. Brokerage commission and handling charge income is linked to trading volume across its platforms. Interest income is associated with securities borrowing and lending and margin financing, as well as bank deposits. Other income includes services such as fund distribution, currency exchange and IPO subscription services. Earlier descriptions of Futu’s operations also note revenue from brokerage commission and handling charge services and interest income generated through its online investing services.
Digital platforms and services
Futu’s core operations are delivered through its proprietary digital platforms Futubull and moomoo. The company describes these platforms as offering a full range of investment services, including:
- Trade execution and clearing
- Margin financing and securities lending
- Wealth management products
- Embedded social media tools that support interaction among users and market participants
In addition, the company notes that its platforms provide market data, trading services and news feeds for multiple equity markets, and that moomoo offers advanced charting tools, professional-grade analytical features, and AI-powered tools such as an AI chatbot and AI-driven stock screeners and portfolio analysis in certain markets.
Geographic footprint and markets served
According to company communications, Futu’s business has a strong presence in Hong Kong and the United States, with growing operations in markets including Singapore, Australia, Japan, Canada, Malaysia and New Zealand through the moomoo brand. Earlier descriptions of Futu’s services reference coverage of Hong Kong, Mainland China, Singapore and U.S. equity markets via its digital platforms. The company’s earnings releases highlight growth in client assets, trading volumes and funded accounts across these markets, and note that more than half of total funded accounts are from clients outside its Hong Kong securities business.
Technology, AI and cryptocurrency initiatives
Futu’s public materials emphasize investment in technology, particularly artificial intelligence and cryptocurrency-related infrastructure. The company reports that it has launched AI tools such as Moomoo AI, an AI chatbot designed to assist users with investment-related queries and analysis, and that it continues to expand AI features to include AI stock screeners and AI-driven portfolio and watchlist analysis. Futu also notes that it has introduced AI tools supporting local languages and analysis in some markets.
On the cryptocurrency side, Futu’s disclosures state that it is building virtual asset infrastructure, including services such as custody, matching and trading for virtual assets, and that it has launched cryptocurrency deposit and withdrawal services in Hong Kong. The company has also discussed plans to explore tokenized money market fund trading services and to expand compliant crypto-related features for global investors.
Corporate and IPO services
Beyond retail brokerage and wealth management, Futu provides corporate services. Its earnings releases indicate that the company serves IPO distribution and investor relations clients and has acted as joint bookrunner on multiple Hong Kong IPOs. Futu reports that it has partnered with several of the largest Hong Kong IPOs by fundraising size over certain periods and facilitated substantial subscription amounts through its platforms. These activities are part of its role in connecting issuers with investors via its digital ecosystem.
Investor community and education
Futu and moomoo communications place emphasis on community and education. The company describes embedded social media tools and an investor community where users can share content and interact. It reports growth in daily active users and user-generated content within this community and notes that it offers educational resources, including online courses and offline events such as MooFest and other financial literacy initiatives in collaboration with partners.
Frequently Asked Questions about Futu Holdings Limited (FUTU)
- What does Futu Holdings Limited do?
Futu Holdings Limited is a tech-driven online brokerage and wealth management company. Through its digital platforms Futubull and moomoo, it offers investment services such as trade execution and clearing, margin financing and securities lending, wealth management, and corporate services including IPO distribution, as described in its public disclosures.
- How does Futu generate revenue?
According to the company’s financial results, Futu generates revenue from brokerage commission and handling charge income, interest income related to securities borrowing and lending and margin financing, and other income that includes fund distribution service income, currency exchange income and IPO subscription service charges.
- What platforms does Futu operate?
Futu operates proprietary digital platforms called Futubull and moomoo. The company states that these platforms provide a full range of investment services, including trading, margin financing and securities lending, wealth management products, and embedded social media tools that support a user-centered investing network.
- Which markets does Futu serve?
Company communications indicate that Futu serves investors in multiple markets. Its platforms provide access to U.S. and Hong Kong equities and other asset classes, and moomoo has expanded to markets including Singapore, Australia, Japan, Canada, Malaysia and New Zealand. Earlier descriptions also reference coverage of Hong Kong, Mainland China, Singapore and U.S. equity markets.
- What is the relationship between Futu and moomoo?
Moomoo is described in press releases as a global investment and trading platform and as a subsidiary or affiliate brand of Futu Holdings Limited, which is listed on Nasdaq under the symbol FUTU. Futu’s earnings releases state that it operates through proprietary platforms Futubull and moomoo.
- Does Futu offer wealth management services?
Yes. Futu’s public disclosures state that it offers wealth management services through its digital platforms. These services include access to money market and fixed income products, bonds in various currencies, structured products and other investment products distributed through its online channels.
- How does Futu use technology and AI in its business?
Futu reports that it invests in advanced technology and artificial intelligence. It has introduced AI tools, including an AI chatbot under the moomoo brand and AI-driven stock screening and portfolio analysis features in certain markets. These tools are intended to help users analyze markets and make more informed investment decisions.
- Does Futu have cryptocurrency-related services?
According to its earnings communications, Futu is developing virtual asset infrastructure and has launched cryptocurrency deposit and withdrawal services in Hong Kong. The company has also discussed expanding cryptocurrency trading services and offering tokenized money market fund trading and other compliant crypto-related features.
- What corporate services does Futu provide to issuers?
Futu’s earnings releases state that it provides corporate services including IPO distribution and investor relations support. The company has acted as joint bookrunner on several Hong Kong IPOs and serves a number of IPO distribution and IR clients through its platforms.
- On which exchange is Futu stock traded and what is its ticker?
Futu Holdings Limited is listed on Nasdaq under the ticker symbol FUTU, as stated in its press releases and SEC filings.