SpringBig Holdings Stock Price, News & Analysis

SpringBig Holdings, Inc. (SBIG) is a software company that focuses on customer loyalty, marketing automation, and AI-powered MarTech solutions for regulated and high-risk industries. The company is frequently described in its public communications as a market-leading, AI software platform that connects consumers with retailers and brands, primarily through SMS marketing, email, push notifications, customer feedback systems, and loyalty programs. Springbig’s technology is designed to support customer engagement and retention, increase retail foot traffic, and help businesses understand purchasing habits and trends through reporting and analytics.

Springbig’s platform is used by retailers and brands in the U.S. and Canada, with a strong presence in regulated markets. Company materials emphasize its role in sectors such as cannabis retail and other regulated industries, where compliance, message deliverability, and customer engagement are critical. Springbig trades under the symbol SBIG on the OTCQB/OTCQX markets, and identifies itself as a provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs.

Business model and core platform

According to multiple company press releases, Springbig operates a SaaS and AI MarTech platform that helps businesses run customer loyalty programs and automated marketing campaigns. The platform connects retailers and brands with consumers primarily via SMS, as well as email, push notifications, and in some cases app-based messaging. Springbig highlights that a large portion of its revenue comes from recurring subscription and platform fees, reflecting a software-as-a-service model with a focus on predictable, subscription-based income.

The company’s marketing automation capabilities are described as tools that ensure consistent customer communication. This includes triggering personalized messages based on shopper behavior, supporting loyalty point accrual and redemption, and managing omnichannel communication campaigns. Reporting and analytics offerings provide insights into customer bases, purchasing patterns, and campaign performance, which clients use to refine their marketing strategies.

Focus on regulated and high-risk industries

Springbig repeatedly characterizes itself as serving regulated and high-risk industries. In its announcements, the company refers to its role in cannabis retail, regulated markets, and gaming. Its platform is described as being specifically designed to address challenges faced by regulated businesses, such as stringent texting regulations, message deliverability, and rapidly changing market conditions. Company disclosures also describe Springbig as a provider of loyalty, SMS, and customer engagement technology for regulated industries.

In cannabis, Springbig positions its software as loyalty marketing and communications technology for retailers and brands. Press releases describe partnerships with multi-state cannabis operators and retailers, where Springbig consolidates loyalty programs, SMS, and email communications into a single solution. The company states that this consolidation can support unified customer engagement, more efficient message delivery, and cost efficiencies for clients.

Product capabilities and feature set

Springbig’s public communications describe a range of platform capabilities. These include:

• Customer loyalty programs: Tools to award and redeem loyalty points and manage structured loyalty schemes for retailers and brands.
• SMS and messaging technology: Text message marketing and delivery technology aimed at reliable, compliant communication in regulated sectors. Company materials describe its SMS platform as supporting high deliverability and engagement.
• Marketing automation and CRM: A suite of CRM and marketing automation tools that help businesses drive customer retention, increase revenue, and manage omnichannel communication.
• AI-powered MarTech: The company presents its platform as AI-powered, with references to AI-driven campaign optimization and smarter automation that can support measurable revenue growth for clients.
• Reporting and analytics: Dashboards and analytics that deliver insights into customer behavior, purchasing habits, and trends, which clients use to evaluate and improve their marketing efforts.

Springbig also highlights specific feature launches in its announcements. For example, it has described an MP5 messaging feature that allows retailers to send personalized, full-screen interactive video content via SMS and push notifications, and a Face ID authentication capability for gated links that is intended to simplify secure access to compliant SMS offers. These examples illustrate the company’s focus on enhancing engagement and reducing friction in digital campaigns, as described in its own materials.

Sector positioning and integrations

Company press releases describe Springbig as a provider of loyalty, SMS, and customer engagement technology that integrates with other platforms in its target markets. For example, Springbig has announced integrations with point-of-sale and retail operations platforms in cannabis, enabling real-time syncing of customer profiles and purchase history, instant loyalty point redemption at checkout, and behavior-triggered messaging. These integrations are presented as part of a broader effort to create a more connected retail ecosystem and to bring loyalty and marketing automation directly into the checkout experience.

In gaming, Springbig has announced that it is offering its SMS solutions to skilled gaming apps, casinos, sports betting platforms, horse tracks, betting advice sites, and related businesses. The company states that this expansion is supported by a partnership with Amazon Web Services (AWS), and that its proprietary software is designed to integrate with existing platforms in this sector. Across these regulated markets, Springbig emphasizes reliable message delivery, customer re-engagement, and improved campaign performance.

Financial profile and public reporting

Springbig files periodic reports and current reports with the U.S. Securities and Exchange Commission (SEC). In its earnings-related press releases, the company describes itself as a leading provider of AI-powered MarTech solutions for regulated industries and discloses information on revenue, gross profit, operating expenses, net income or loss, Adjusted EBITDA, and cash flows. These communications often highlight trends in subscription revenue as a share of total revenue and discuss cost control efforts and changes in operating expenses.

The company has also reported on amendments to its debt obligations, including extensions of maturity dates and changes to interest rates tied to Adjusted EBITDA performance, as well as lease changes intended to reduce long-term obligations. These details, presented in its own disclosures, indicate an emphasis on financial discipline, recurring revenue, and operating efficiency.

Geographic footprint and markets served

Springbig’s public descriptions consistently state that it provides customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Within these geographies, it focuses on regulated and high-risk industries, including cannabis retail and gaming. The company’s headquarters city is identified in its press releases and SEC filings as Boca Raton, Florida.

By concentrating on regulated markets, Springbig positions its platform as a solution for businesses that must manage compliance requirements while still engaging customers through digital channels. Its messaging emphasizes the importance of secure, compliant, and effective communication in these sectors.

Use cases and client outcomes

Springbig’s own case examples describe how clients use its platform to run loyalty programs, send promotional campaigns, and analyze customer responses. In cannabis retail, the company has highlighted partnerships where retailers consolidate loyalty, SMS, and email communications on Springbig’s platform to achieve a unified approach to digital marketing. In gaming, the company has shared examples of improved message delivery rates, click-through rates, cost per re-engagement, and return on ad spend after adopting its SMS technology.

These use cases, as described in company communications, are presented as evidence of the platform’s ability to support customer re-engagement, increase store visits or user activity, and improve the financial performance of marketing campaigns. They also illustrate how Springbig’s tools can be applied across different regulated verticals while maintaining a consistent focus on loyalty, messaging, and analytics.

Stock and investor considerations

Springbig’s common stock trades under the symbol SBIG on OTC markets such as OTCQB and OTCQX, as noted in its press releases. Investors following SBIG can review the company’s SEC filings, including annual reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K, for detailed financial and operational information. The company’s communications also reference non-GAAP metrics such as EBITDA and Adjusted EBITDA, which management uses to evaluate operating performance and which are reconciled to GAAP measures in its disclosures.

Because Springbig operates in regulated and high-risk industries, its filings and press releases discuss factors such as regulatory environments, client behavior, and market conditions in these sectors. The company also notes risks related to its operating history, the evolving nature of its markets, and the need to develop and deploy new software and platform features, as described in its risk factor disclosures.

FAQs about SpringBig Holdings, Inc. (SBIG)

• What does Springbig do?
  Springbig provides a software platform for customer loyalty and marketing automation. According to its press releases, the platform connects consumers with retailers and brands through SMS marketing, email, push notifications, customer feedback systems, and loyalty programs, with a focus on regulated and high-risk industries.
• Which industries does Springbig focus on?
  Company communications state that Springbig serves regulated and high-risk industries, including cannabis retail and gaming. It describes itself as a provider of loyalty, SMS, and customer engagement technology for regulated markets.
• How does Springbig generate revenue?
  In its financial disclosures, Springbig notes that recurring subscription and platform fees account for a significant majority of its revenue. This reflects a SaaS-based business model in which clients pay for access to its marketing automation and loyalty platform.
• Where does Springbig operate?
  Springbig’s public descriptions state that it provides customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Its headquarters city is identified as Boca Raton, Florida.
• What technologies does Springbig emphasize?
  The company describes its platform as AI-powered and highlights AI-driven campaign optimization, marketing automation, SMS and messaging technology, loyalty program management, and reporting and analytics. It has also announced features such as interactive video messaging and Face ID authentication for gated links.
• What is Springbig’s stock symbol and where does it trade?
  Springbig’s common stock trades under the symbol SBIG. Press releases identify the company as trading on OTC markets such as OTCQB and OTCQX.
• How does Springbig support regulated industries?
  Springbig states that its proprietary platform is designed to address challenges in regulated and high-risk sectors, including compliance with texting regulations, reliable message delivery, and changing market conditions. It positions its software as a way for these businesses to run compliant, effective loyalty and messaging programs.
• What types of clients use Springbig’s platform?
  Company announcements reference clients such as cannabis retailers, multi-state cannabis operators, and gaming businesses, including skilled gaming apps and other gaming-related platforms. These examples are presented as use cases for its loyalty, SMS, and marketing automation tools.
• How does Springbig describe its financial performance?
  In its earnings press releases, Springbig reports metrics such as revenue, gross profit, operating income or loss, net income or loss, cash flows, and Adjusted EBITDA. The company has highlighted periods of positive Adjusted EBITDA and has discussed cost controls and changes in operating expenses.
• Where can investors find official information about Springbig?
  Investors can review Springbig’s filings with the U.S. Securities and Exchange Commission, including Forms 10-K, 10-Q, and 8-K, for detailed information on its operations, financial results, risk factors, and governance. The company also issues press releases that summarize financial results and strategic developments.