Apple CFO sells 1,534 shares under 10b5-1 plan

Apple Inc. Senior Vice President and CFO Kevan Parekh reported an open-market sale of 1,534 shares of Apple common stock on April 23, 2026 at a price of $275.00 per share.

Rhea-AI Filing Summary

Apple Inc. Senior Vice President and CFO Kevan Parekh reported an open-market sale of 1,534 shares of Apple common stock on April 23, 2026 at a price of $275.00 per share. After this transaction, he directly holds 13,366 Apple shares.

The filing notes the sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted by Parekh on November 21, 2025, indicating the trade was scheduled in advance rather than being a discretionary market-timing decision.

Insider Trade Summary 10b5-1

Net Seller: 1,534 shares

Net Sell 1 txn

Insider Parekh Kevan

Role Senior Vice President, CFO

Sold 1,534 shs ($422K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,534	$275.00	$422K

Holdings After Transaction: Common Stock — 13,366 shares (Direct)

Footnotes (1)

1. F1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.

Key Figures

Shares sold: 1,534 shares Sale price per share: $275.00 per share Shares held after transaction: 13,366 shares +1 more

4 metrics

Shares sold 1,534 shares Open-market sale on April 23, 2026

Sale price per share $275.00 per share Apple common stock transaction

Shares held after transaction 13,366 shares CFO Kevan Parekh direct ownership post-sale

Rule 10b5-1 plan adoption date November 21, 2025 Plan governing the reported sale

Key Terms

Rule 10b5-1 trading plan, open-market sale, Form 4, Senior Vice President, CFO

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Senior Vice President, CFO financial

"officer_title": "Senior Vice President, CFO""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Apple (AAPL) CFO Kevan Parekh report?

Kevan Parekh reported an open-market sale of 1,534 Apple common shares. The transaction occurred on April 23, 2026 at $275.00 per share, and is disclosed in a Form 4 insider trading report filed with the SEC.

How many Apple (AAPL) shares does CFO Kevan Parekh hold after this sale?

After selling 1,534 Apple shares, Kevan Parekh directly holds 13,366 shares. This post-transaction balance is explicitly stated in the Form 4 and reflects his remaining direct ownership position following the reported trade.

Was Kevan Parekh’s Apple (AAPL) share sale part of a Rule 10b5-1 plan?

Yes. The filing states the sale was made under a Rule 10b5-1 trading plan adopted on November 21, 2025. Such plans pre-schedule trades, indicating the transaction timing was predetermined rather than an opportunistic market decision.

What price did the Apple (AAPL) CFO receive per share in the reported sale?

Kevan Parekh’s reported transaction shows a sale price of $275.00 per Apple share. This price applies to the 1,534 common shares sold in the open market on April 23, 2026, as detailed in the Form 4 filing.

What type of insider transaction is shown in this Apple (AAPL) Form 4?

The Form 4 shows a non-derivative open-market sale of Apple common stock. It is coded as an “S” transaction, meaning a sale in the open market or a private transaction, rather than an option exercise or gift.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/27/2026 - 06:30 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Parekh Kevan

(Last) (First) (Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO CALIFORNIA 95014

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Senior Vice President, CFO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/23/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	04/23/2026		S		1,534	D	$275	13,366	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.

	/s/ Sam Whittington, Attorney-in-Fact for Kevan Parekh	04/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)