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0000930245
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2026-02-25
2026-02-25
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event
reported): February 25, 2026
AGASSI SPORTS ENTERTAINMENT CORP.
(Exact Name of Registrant as Specified in its Charter)
Nevada |
|
000-24970 |
|
88-0203976 |
(State or Other Jurisdiction of Incorporation) |
|
(Commission File Number) |
|
(IRS Employer Identification No.) |
1120 N. Town Center Dr #160 Las Vegas, NV |
|
89144 |
(Address of Principal Executive Offices) |
|
(Zip Code) |
Registrant’s telephone number, including area
code: (702) 400-4005
Check the appropriate box below if the Form 8-K filing
is intended to simultaneously satisfy the filing obligation of the registrant
under any of the following provisions (see General Instruction A.2.
below):
[ ] |
Written communications pursuant to Rule 425 under
the Securities Act (17 CFR 230.425) |
[ ] |
Soliciting material pursuant to Rule 14a-12 under
the Exchange Act (17 CFR 240.14a-12) |
[ ] |
Pre-commencement communications pursuant to Rule
14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
[ ] |
Pre-commencement communications pursuant to Rule
13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c)) |
Securities registered pursuant to Section
12(b) of the Act: None.
Indicate by check mark whether the registrant is an
emerging growth company as defined in Rule 405 of the Securities Act of 1933
(§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of
1934 (§240.12b-2 of this chapter).
Emerging
growth company [ ]
If
an emerging growth company, indicate by check mark if the registrant has
elected not to use the extended transition period for complying with any new or
revised financial accounting standards provided pursuant to Section
13(a) of the Exchange Act. [ ]
Item
7.01 Regulation FD Disclosure.
On February 25, 2026, Agassi Sports Entertainment
Corp. (the “Company” and “we”) released a press release
describing the Company’s engagement of global sport and entertainment agency,
MKTG Sports + Entertainment, as PR Agency of Record for the Company, a copy of
which press release is furnished herewith as Exhibit 99.1 and is
incorporated into this Item 7.01 by reference.
The information contained in Item 7.01 of
this Current Report (and including Exhibit 99.1 hereto) shall
not be deemed “filed” for purposes of Section 18 of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated
by reference in any filing under the Securities Act of 1933, as amended, or the
Exchange Act, except as shall be expressly set forth by specific reference in
such a filing.
The press release furnished as Exhibit 99.1 to
this Current Report on Form 8-K contains forward-looking statements within the
meaning of the federal securities laws. These statements are based on the
Company’s current expectations and involve known and unknown risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied. Readers are cautioned not to place undue reliance on any forward-looking
statements, which speak only as of the date made. Factors that could cause
actual results to differ materially are described in the press release and in
the Company’s filings with the Securities and Exchange Commission, including
under the headings “Forward-Looking Statements,” “Risk Factors”
and “Management’s Discussion and Analysis of Financial Condition and Results
of Operations” in the Company’s periodic and current reports, including its
most recent Forms 10-K and 10-Q, filed with the SEC and available at http://www.sec.gov./ The Company undertakes no obligation to publicly
update or revise any forward-looking statements, except as required by law.
Item
9.01 Financial Statements and Exhibits.
Exhibit No. |
|
Exhibit
Description |
99.1* |
|
Press
release dated February 25, 2026 |
104 |
|
Cover
Page Interactive Data File (embedded within the Inline XBRL document) |
*
Furnished herewith.
SIGNATURES
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.
|
Agassi
Sports Entertainment Corp. |
|
|
|
|
By: |
/s/
Ronald S. Boreta |
Date: February
25, 2026 |
Name: |
Ronald
S. Boreta |
|
Title: |
Chief
Executive Officer |
Agassi
Sports Entertainment Appoints MKTG Sports + Entertainment as Global PR Agency
of Record
ASE
Selects MKTG to Lead Global Communications Strategy as Company Expands Brand
Positioning and Market Visibility Across Racquet Sports
LAS VEGAS, Feb. 25, 2026 - Agassi Sports Entertainment Corp. (OTC PINK: AASP) ("ASE" or the "Company"), a sports
entertainment and innovation company focused on racquet sports, today announced the appointment of global sport and entertainment agency, MKTG
Sports + Entertainment, as PR Agency of Record.
MKTG
Sports + Entertainment is part of dentsu, a Tokyo-headquartered
global media and marketing network publicly listed on the Tokyo Stock Exchange
and operating in more than 140 markets worldwide. MKTG works with leading
brands, leagues, and rights holders across strategy, partnerships, experiential
marketing, and communications. Through its integration within dentsu, MKTG has
access to dentsu Sports Analytics, a global data and insights consultancy
specializing in sponsorship valuation, fan intelligence, and performance
measurement across sport.
MKTG’s
team supporting ASE will be led by sports PR veteran Stephanie Rudnick and will
operate across both the US and Australia, with resources available
worldwide as needed. The agency will lead ASE’s year-round communications
strategy, including brand positioning, product launch support, earned media,
and executive visibility.
The
appointment comes as ASE advances development of its Agassi Intelligence
platform, a digital ecosystem designed to support player development, community
engagement, and personalized experiences across racquet sports. The platform is
expected to include AI-powered coaching, swing analysis, and tailored equipment
recommendations, beginning with tennis and expanding into pickleball and padel
through a phased release strategy.
Stephanie
Rudnick, General Manager PR, MKTG: “Our team brings deep experience in tennis
through our work on the Billie Jean King Cup, with Tennis Australia and
multiple Grand Slams on behalf of brands and partners, alongside decades of
working across the world’s major sports. We’ll be drawing on our networks and
our experience to help ensure ASE’s stories are heard in the right rooms and on
the right platforms. By tapping into the broader MKTG and dentsu Sports
Analytics ecosystem, we can pair that reach with world‑class data and insight, so every campaign is grounded in a
clear understanding of fans, participants, and partners around the world. It’s
a privilege to support this world‑class
team at such an important moment for the company, and we can’t wait to get
started.”
Glenn
Lovett, Global Managing Director, dentsu Sports Analytics: “Agassi Sports
Entertainment is entering this next chapter with a clear, ambitious vision for
the future of racquet sports. With the combined capabilities of dentsu and
MKTG, we’re proud to support ASE as they prepare to introduce a platform with
the potential to reshape how players around the world engage with racquet
sport.”
Ronald
Boreta, Chief Executive Officer of Agassi Sports Entertainment: “We are entering an
important phase in our growth as we continue building a technology platform
designed to elevate how people learn, train, and connect through racquet
sports. MKTG brings strategic communications expertise and global reach that
align with our ambitions. This partnership is about building long-term
credibility and sustained visibility as we scale.”
Day‑to‑day account management will be led by Emmanuel Cavaleri, Public
Relations Manager at MKTG in Los Angeles, and overseen by Stephanie Rudnick,
General Manager, Public Relations at MKTG in Sydney, Australia.
For
more information about Agassi Sports Entertainment, visit www.agassisports.com.
About
Agassi Sports Entertainment Corp.
Agassi
Sports Entertainment Corp. (OTC PINK: AASP) is a sports entertainment, content,
media, and technology company focused on developing products, platforms, and
experiences across racquet sports. The Company seeks to collaborate with
leading global brands and iconic athletes to grow participation, engagement,
and long-term shareholder value.
Forward-Looking
Statements
This
press release includes "forward-looking statements", including
information about Agassi Sports Entertainment's future expectations, plans, and
prospects. Words such as "expect," "estimate,"
"project," "budget," "forecast,"
"anticipate," "intend," "plan," "may," "will,"
"could," "should," "believes,"
"predicts," "potential," "continue" and similar
expressions are intended to identify such forward-looking statements. These
forward-looking statements involve significant risks and uncertainties that
could cause the actual results to differ materially from the expected results
and, consequently, you should not rely on these forward-looking statements as
predictions of future events. Factors that could cause actual results to differ
materially include, without limitation: (a) the timing, cost, funding
availability, anticipated benefits, and implementation of the Company's planned
digital platform and world series of pickleball events; (b) the Company's
ability to raise sufficient capital, including to satisfy obligations to
third-party service providers, the terms on which such funding may be
available, and potential dilution resulting therefrom; (c) intense competition
in the court sports industry and the Company's ability to compete effectively;
(d) the Company's limited operating history and lack of significant revenues to
date, and the risk that it may not achieve profitability or successfully
execute its business plan, including in connection with its planned digital
platform and plans to host a world series of pickleball; (e) the Company's
dependence on its management team and the absence of employment agreements with
key personnel; (f) the Company's reliance on the continued involvement,
reputation, and brand recognition of Andre Agassi; (g) the Company's planned
concentration in the pickleball and padel industries; (h) adverse economic
conditions, including inflation and reduced consumer discretionary spending,
which could negatively affect demand, operating results, financial condition,
cash flows, and the Company's ability to raise capital; and (i) claims or
liabilities arising from the construction or operation of the Company's planned
facilities or the use of its future premises, equipment, or services.
Additional risks are described in the Company's filings with the Securities and
Exchange Commission, including its periodic reports, which are available at www.sec.gov. Forward-looking statements speak only as
of the date made, and the Company undertakes no obligation to publicly update
or revise any forward-looking statement, except as required by law.
SOURCE
Agassi Sports Entertainment Corp.
