BORETA RONALD S reported acquisition or exercise transactions in this Form 4 filing.
Agassi Sports Entertainment Corp.'s President, CEO, Treasurer and 10% owner Ronald S. Boreta reported an indirect award of 50,000 shares of common stock on March 13, 2026. The shares were granted at $5.00 per share to the Boreta Lifetime Trust, where he serves as trustee, bringing that trust’s holdings to 51,000 shares.
After this grant, Boreta also reports 602,229 shares held directly, plus indirect holdings of 1,495,390 shares through All-American Golf Center, Inc. and 360,784 shares through Boreta Enterprises, Ltd. The filing characterizes the transaction as a grant or award, rather than an open-market purchase.
Agassi Sports Entertainment Corp. entered into two private Subscription Agreements with accredited investors, issuing 80,000 shares of restricted common stock at $5.00 per share for total proceeds of $400,000. One investor, the Boreta Lifetime Trust, whose trustee is CEO Ronald S. Boreta, purchased 50,000 shares for $250,000.
The company relied on exemptions from registration under Section 4(a)(2) and/or Rule 506 of Regulation D, as the securities were sold in a non-public offering to accredited investors. The shares were issued without general solicitation, have not been registered under the Securities Act, and no sales commissions were paid.
Agassi Sports Entertainment Corp. insider entities associated with Andre Agassi reported an indirect open-market purchase of 1,000 shares of common stock at $4.50 per share on February 11, 2026. After this transaction, one indirectly held position totaled 1,604,354 shares of common stock.
The shares are held through LLC structures, including Investments AKA, LLC and ASI Group, LLC, which are managed through entities ultimately overseen by Andre Agassi, reflecting indirect beneficial ownership rather than personal direct holdings.
Agassi Sports Entertainment Corp. reported insider transactions by entities associated with Andre Agassi, a more than 10% owner. On February 6, 2026, Investments AKA, LLC exercised a warrant to acquire 705,417 shares of common stock at $0.397 per share through a cashless exercise. The company withheld 54,186 shares to cover the exercise price and issued 651,231 shares to the LLC. A related tax-withholding disposition reduced the position, leaving 1,603,354 shares of common stock held indirectly through LLC structures managed by Agassi, along with an additional 637,044 shares held indirectly through another LLC chain.
Agassi Sports Entertainment Corp. appointed global sport and entertainment agency MKTG Sports + Entertainment, part of dentsu, as its global PR Agency of Record. MKTG will lead year-round communications, including brand positioning, product launches, earned media, and executive visibility across racquet sports.
The move supports the company’s development of its Agassi Intelligence digital platform, which aims to offer AI-powered coaching, swing analysis, and personalized equipment recommendations for tennis, pickleball, and padel through a phased rollout. The 8-K notes that the accompanying press release and forward-looking statements are furnished, not filed, and highlights typical business and financing risks described in the company’s SEC reports.
Agassi Sports Entertainment Corp. filed a current report describing plans to launch the World Series of Pickleball, a new championship property the company intends to own and develop. The event is planned to be headquartered and launched in Las Vegas and to feature an open, team-based championship week with substantial prize purses and global celebrity participants, including involvement from Andre Agassi.
The company plans to work with Marketing AG, a Switzerland-based sports event specialist known for helping commercialize the UEFA Champions League, to support event architecture, sponsorship strategy, media integration, and brand development. Management envisions the World Series of Pickleball as a long-term commercial platform spanning sponsorships, media rights, ticketing, hospitality, and strategic brand partnerships, but highlights meaningful risks around funding needs, competition, limited operating history, reliance on key personnel and Andre Agassi’s reputation, and broader economic conditions.
Agassi Sports Entertainment Corp. received an updated ownership disclosure from entities affiliated with Andre Agassi. This Amendment No. 4 to a Schedule 13D reports that Investments AKA, LLC, Agassi Ventures, LLC, The Andre Agassi Trust, ASI Group, LLC and Andre K. Agassi together report beneficial ownership of 2,240,398 shares of common stock, representing 17.9% of the company’s outstanding shares.
The percentage is based on 12,534,027 shares of common stock outstanding as of February 10, 2026, after warrant exercises. On July 3, 2024, Investments AKA, LLC received warrants for 705,417 shares as compensation for services by Andre K. Agassi. On February 6, 2026, these warrants were exercised on a cashless basis, resulting in a net issuance of 651,231 shares and forfeiture of 54,186 warrant shares to cover the exercise price.
The filing notes that ASI Group, LLC directly holds 637,044 shares, which were already included in the other reporting persons’ beneficial ownership. The reporting group states they may buy or sell additional shares over time but currently have no specific plans for major corporate changes at Agassi Sports Entertainment Corp.
Agassi Sports Entertainment Corp. reported a warrant exercise and provided an update on its planned Agassi Intelligence platform. On February 6, 2026, Investments AKA, LLC exercised warrants for 705,417 shares of common stock at an exercise price of $0.397 per share on a cashless basis.
After forfeiting 54,186 warrant shares to cover the aggregate exercise price, the company issued 651,231 net shares to Investments AKA, LLC under a Section 3(a)(9) exemption. Following this issuance, there were 12,534,027 shares of common stock issued and outstanding.
The company also outlined plans to launch the Agassi Intelligence platform, initially focused on tennis, by the end of the second quarter of 2026, with e-commerce, a personalized racquet and paddle recommender, and an AI coaching model, followed by a mobile app with expanded features later in 2026.
Agassi Sports Entertainment Corp. reported that it has engaged industry veteran George Mackin as a strategic consultant. Mackin has decades of experience in tennis-focused media, live events, and sports technology, including leadership roles at Tennis Media Company, the Indian Wells tournament, and PlaySight Interactive.
He will advise the company on media strategy, brand development, event growth, athlete partnerships, and sports technology initiatives as Agassi Sports Entertainment works to build an integrated platform across racquet sports. The company also highlighted extensive risk factors and uncertainties through forward-looking statement disclosures.
Agassi Sports Entertainment Corp. director and 10% owner James M. Askew reported a large warrant exercise and related share issuance. On February 4, 2026, he exercised a warrant for 2,269,583 shares of common stock at $0.397 per share using a cashless method. The issuer withheld 171,843 warrant shares to cover the exercise price and issued 2,097,740 shares to him. Following these transactions, he reported owning 2,097,860 shares of common stock directly and no remaining warrants of this series.