Affirm files Rule 144 notice to sell 4,000 RSUs

Affirm Holdings, Inc. reported a Rule 144 notice of sale by an affiliate indicating 4,000 Restricted Stock Units are listed for disposition.

Rhea-AI Filing Summary

Affirm Holdings, Inc. reported a Rule 144 notice of sale by an affiliate indicating 4,000 Restricted Stock Units are listed for disposition. The filing shows 2,000 shares sold on 04/14/2026 under a 10b5-1 plan for $110,000. Shares outstanding were 294,357,801 as of 05/13/2026.

Insights

Securities Compliance Analyst

Routine Rule 144 notice for affiliate sales; prior 10b5-1 sale recorded.

The filing lists 4,000 Restricted Stock Units as the securities to be sold and records a 10b5-1 sale of 2,000 shares on 04/14/2026 for $110,000. This is a procedural disclosure under Rule 144.

Execution depends on applicable sale conditions and vesting; subsequent filings will show actual dispositions and any remaining holdings.

Key Figures

Securities listed for sale: 4,000 Restricted Stock Units Recent sale reported: 2,000 shares Proceeds from recent sale: $110,000 +1 more

4 metrics

Securities listed for sale 4,000 Restricted Stock Units listed in the "Securities To Be Sold" section with grant date 12/04/2024

Recent sale reported 2,000 shares sold on 04/14/2026 under a 10b5-1 plan

Proceeds from recent sale $110,000 consideration for the 2,000-share sale on 04/14/2026

Shares outstanding 294,357,801 shares as of 05/13/2026 (filer information section)

Key Terms

Rule 144, Restricted Stock Units, 10b5-1

3 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 12/04/2024 | Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10b5-1 regulatory

"10b5-1 Sales for NOEL WATSON"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does AFRM's Form 144 disclose?

It discloses an affiliate listing 4,000 Restricted Stock Units for sale under Rule 144. The filing also reports a prior 10b5-1 sale of 2,000 shares on 04/14/2026 for $110,000 and shows outstanding shares as of 05/13/2026.

How many shares were sold recently by the affiliate?

The filing reports a 10b5-1 sale of 2,000 shares on 04/14/2026 that generated $110,000. This sale is listed in the "Securities Sold During The Past 3 Months" section of the Form 144 excerpt.

What securities are listed for sale in this Form 144?

The Form 144 lists 4,000 securities described as Restricted Stock Units with an original grant date of 12/04/2024. The filing identifies the seller as an affiliate under Rule 144.

Does the filing state the seller used a trading plan?

Yes; the excerpt records a prior transaction labeled as a 10b5-1 sale. The 10b5-1 notation indicates at least one disposition was executed under a prearranged trading plan.

What is the company's shares outstanding reported here?

The excerpt shows 294,357,801 shares outstanding as of 05/13/2026. That figure appears in the filer information section and provides a baseline context for the disclosed sale activity.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/13/2026 - 04:28 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001669081
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Affirm Holdings, Inc.
SEC File Number	001-39888
Address of Issuer	650 California Street San Francisco CALIFORNIA 94108
Phone	4159601518
Name of Person for Whose Account the Securities are To Be Sold	NOEL WATSON
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4000	261720.00	294357801	05/13/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/04/2024	Restricted Stock Units	Issuer			4000	12/04/2024	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for NOEL WATSON 650 California Street San Francisco CA 94108	Common	04/14/2026	2000	110000.00

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 12/04/2024 through 09/01/2025
Date of Notice	05/13/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/02/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Noel Watson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)