STOCK TITAN

Insider Hannan sells 6,000 Alliance Laundry (ALH) shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Alliance Laundry Holdings Inc. chief legal and compliance officer Samantha Leigh Hannan reported an insider transaction involving company common stock. On June 15, 2026, a revocable trust for her immediate family sold 6,000 shares in an open-market transaction at a weighted average price of $25.66 per share, executed under a pre-arranged Rule 10b5-1 trading plan entered into on March 16, 2026.

After this sale, the trust continues to hold 298,066 shares indirectly, while Hannan also holds 7,331 shares directly. The shares sold were transacted across multiple trades within a price range of $25.52 to $25.99 per share.

Positive

  • None.

Negative

  • None.

Insights

Pre-planned trust sale of 6,000 ALH shares looks routine.

The filing shows a revocable trust associated with CLO & CCO Samantha Leigh Hannan sold 6,000 shares of Alliance Laundry Holdings common stock at a weighted average of $25.66 on June 15, 2026.

The transaction was executed under a Rule 10b5-1 trading plan adopted on March 16, 2026, suggesting it was pre-scheduled rather than opportunistic. Following the sale, the trust still holds 298,066 shares, and Hannan retains an additional 7,331 shares directly.

Given the modest size relative to the remaining indirect position and the pre-planned nature, this appears to be a routine liquidity or diversification move rather than a strong signal about the company’s outlook, based solely on this filing.

Insider Hannan Samantha Leigh
Role CLO & CCO
Sold 6,000 shs ($154K)
Type Security Shares Price Value
Sale Common Stock, par value $0.01 per share ("Common Stock") 6,000 $25.66 $154K
holding Common Stock, par value $0.01 per share ("Common Stock") -- -- --
Holdings After Transaction: Common Stock, par value $0.01 per share ("Common Stock") — 298,066 shares (Indirect, By Samantha Hannan Revocable Trust); Common Stock, par value $0.01 per share ("Common Stock") — 7,331 shares (Direct, null)
Footnotes (1)
  1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $25.52 to $25.99. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Held in a revocable trust, of which the Reporting Person is the trustee, for the benefit of members of her immediate family.
Shares sold 6,000 shares Open-market sale on June 15, 2026
Weighted average sale price $25.66 per share Common stock sale on June 15, 2026
Post-sale indirect holdings 298,066 shares Held by Samantha Hannan Revocable Trust after transaction
Direct holdings 7,331 shares Directly owned common stock after reported transactions
Sale price range $25.52–$25.99 per share Multiple trades making up the 6,000-share sale
Rule 10b5-1 plan date March 16, 2026 Date trading plan for the sale was entered into
Rule 10b5-1 plan regulatory
"Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
revocable trust financial
"Held in a revocable trust, of which the Reporting Person is the trustee,"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
open-market sale financial
"Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hannan Samantha Leigh

(Last)(First)(Middle)
C/O 221 SHEPARD STREET

(Street)
RIPON WISCONSIN 54971

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Alliance Laundry Holdings Inc. [ ALH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CLO & CCO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $0.01 per share ("Common Stock")06/15/2026S(1)6,000D$25.66(2)298,066IBy Samantha Hannan Revocable Trust(3)
Common Stock, par value $0.01 per share ("Common Stock")7,331D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026.
2. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $25.52 to $25.99. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Held in a revocable trust, of which the Reporting Person is the trustee, for the benefit of members of her immediate family.
Remarks:
/s/ Samantha Hannan06/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Alliance Laundry (ALH) report for Samantha Leigh Hannan?

Alliance Laundry reported that a revocable trust associated with CLO & CCO Samantha Leigh Hannan sold 6,000 shares of common stock. The open-market sale occurred on June 15, 2026, and was executed at a weighted average price of $25.66 per share.

At what price did the ALH insider shares sell in the June 15, 2026 transaction?

The 6,000 Alliance Laundry shares sold at a weighted average price of $25.66. Footnotes state the trades occurred in multiple transactions, with individual prices ranging from $25.52 to $25.99 per share across the executed orders.

How many Alliance Laundry (ALH) shares does Samantha Leigh Hannan hold after the reported sale?

After the reported sale, a revocable trust for Samantha Leigh Hannan’s immediate family holds 298,066 Alliance Laundry shares indirectly. Separately, she directly owns 7,331 shares of common stock, according to the post-transaction ownership figures disclosed.

Was the ALH insider sale by Samantha Leigh Hannan under a Rule 10b5-1 plan?

Yes. The filing states the 6,000-share sale was made pursuant to a Rule 10b5-1 trading plan. This plan was entered into on March 16, 2026, indicating the transaction was pre-arranged rather than an ad hoc market decision.

Who actually holds the Alliance Laundry shares sold in the Form 4 filing for ALH?

The sold shares were held by the Samantha Hannan Revocable Trust, described as a revocable trust for the benefit of her immediate family. Samantha Leigh Hannan is the trustee, and the position is reported as indirect ownership in the Form 4.

What role does Samantha Leigh Hannan have at Alliance Laundry Holdings (ALH)?

Samantha Leigh Hannan serves as Chief Legal Officer and Chief Compliance Officer at Alliance Laundry Holdings Inc. Her Form 4 filing reflects both direct share ownership and indirect holdings through a revocable trust for her immediate family.