[8-K] ALASKA AIR GROUP, INC. Reports Material Event

Rhea-AI Filing Summary

Alaska Air Group announced it will provide updated fourth-quarter guidance in early December, after assessing the full financial impact of recent IT disruptions. This timing aims to reflect operational and financial effects once they are better understood.

The company does not plan to reschedule or host a third-quarter earnings call. Results for the third quarter were disclosed via an SEC filing on October 24 and are available on the investor relations website. This update was shared under Regulation FD, which means it is provided for broad, fair disclosure rather than as a filed financial statement.

Insights

Airlines sector analyst

Neutral update: guidance delay tied to IT disruptions.

Alaska Air Group plans to issue updated Q4 guidance in early December, citing the need to assess recent IT disruptions. This frames expectations without changing current results already disclosed on October 24.

The absence of a Q3 earnings call limits near-term dialogue, but the company points to publicly available results. Actual impact hinges on quantified effects of operational disruptions once guidance is released.

Key item to watch is the early-December guidance release, which should clarify revenue, costs, and margin implications of the IT events, according to what the company chooses to disclose.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

October 31, 2025

(Date of earliest event reported)

ALASKA AIR GROUP, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware

(State or Other Jurisdiction of Incorporation)

1-8957						91-1292054
(Commission File Number)						(IRS Employer Identification No.)

19300 International Boulevard

Seattle

Washington

98188

(Address of Principal Executive Offices)

(Zip Code)

(206) 392-5040

(Registrant's Telephone Number, Including Area Code)

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐      Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐      Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐      Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐      Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class			Ticker Symbol			Name of each exchange on which registered
Common stock, $0.01 par value			ALK			New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).

☐ Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

This document is also available on our website at http://investor.alaskaair.com

ITEM 7.01. Regulation FD Disclosure

Alaska Air Group will provide updated guidance for the fourth quarter in early December, once the full financial impact of the recent IT disruptions is understood. The company does not plan to reschedule or host an earnings call for the third quarter. The results were disclosed via an SEC filing on October 24 and are available on our investor relations website at news.alaskaair.com/investor-relations.

Pursuant to 17 CFR Part 243 (Regulation FD), the Company is submitting information relating to its financial and operational outlook. In accordance with General Instruction B.2 of Form 8-K, the information under this item shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the Exchange Act), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

ALASKA AIR GROUP, INC.                                                                           

Registrant

Date: October 31, 2025

/s/ EMILY HALVERSON

Emily Halverson

Vice President Finance, Controller, and Treasurer