Amazon stores CEO sells 20,500 shares in plan

Amazon.com’s Worldwide Amazon Stores CEO Douglas J. Herrington reported an open-market sale of 20,500 shares of Amazon common stock at $245.00 per share on April 14, 2026.

Rhea-AI Filing Summary

Amazon.com’s Worldwide Amazon Stores CEO Douglas J. Herrington reported an open-market sale of 20,500 shares of Amazon common stock at $245.00 per share on April 14, 2026. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan, indicating it was scheduled in advance rather than timed discretionarily.

Following the sale, Herrington directly holds 499,861 shares of Amazon common stock and has an additional 6,605.799 shares held indirectly through an Amazon.com 401(k) plan account, so he retains a substantial equity position in the company.

Insider Trade Summary 10b5-1

Net Seller: 20,500 shares

Net Sell 2 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 20,500 shs ($5.02M)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	20,500	$245.00	$5.02M
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 499,861 shares (Direct); Common Stock, par value $.01 per share — 6,605.799 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Key Figures

Shares sold: 20,500 shares Sale price: $245.00 per share Direct holdings after sale: 499,861 shares +2 more

5 metrics

Shares sold 20,500 shares Open-market sale on April 14, 2026

Sale price $245.00 per share Average price for the 20,500 shares sold

Direct holdings after sale 499,861 shares Direct Amazon common stock owned by Herrington after transaction

Indirect 401(k) holdings 6,605.799 shares Amazon.com 401(k) plan account after transaction

Trading plan adoption date November 10, 2025 Adoption date of Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, open-market sale, indirect ownership, 401(k) plan

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

indirect ownership financial

"direct_or_indirect": "I", "nature_of_ownership": "Amazon.com 401(k) plan account""

401(k) plan financial

"nature_of_ownership": "Amazon.com 401(k) plan account""

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did AMZN executive Douglas Herrington report?

Douglas J. Herrington reported an open-market sale of 20,500 Amazon (AMZN) shares at $245.00 each. The sale occurred on April 14, 2026 and reflects a planned disposition of stock rather than a spontaneous trade.

At what price did Douglas Herrington sell his Amazon (AMZN) shares?

Douglas Herrington sold 20,500 Amazon shares at an average price of $245.00 per share. This open-market sale was reported in a Form 4 filing and was executed pursuant to a pre-arranged Rule 10b5-1 trading plan.

How many Amazon (AMZN) shares does Douglas Herrington hold after the sale?

After the reported sale, Douglas Herrington directly owns 499,861 Amazon shares. He also has 6,605.799 shares held indirectly through an Amazon.com 401(k) plan account, indicating he continues to maintain a significant ownership stake.

Was Douglas Herrington’s Amazon (AMZN) stock sale under a Rule 10b5-1 plan?

Yes. The filing states the transaction was effected under a Rule 10b5-1 trading plan adopted on November 10, 2025. Such plans pre-schedule trades, suggesting the timing of this 20,500-share sale was not discretionary.

What role does Douglas Herrington hold at Amazon (AMZN)?

Douglas J. Herrington serves as CEO Worldwide Amazon Stores at Amazon.com. His Form 4 filing discloses an open-market sale of 20,500 shares and shows his remaining direct and indirect holdings in Amazon common stock after the transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 04/16/2026 - 06:12 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last) (First) (Middle)

P.O. BOX 81226

(Street)

SEATTLE WASHINGTON 98108-1226

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO Worldwide Amazon Stores

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $.01 per share	04/14/2026		S(1)		20,500	D	$245	499,861	D
Common Stock, par value $.01 per share								6,605.799	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)