AppFolio insider Duca sells 14,707 shares
APPFOLIO INC reporting person Maurice J. Duca, a ten percent owner, reported 30 open-market sales of Class A Common Stock on August 12–13, 2026, totaling 14,707 shares.
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Rhea-AI Filing Summary
APPFOLIO INC reporting person Maurice J. Duca, a ten percent owner, reported 30 open-market sales of Class A Common Stock on August 12–13, 2026, totaling 14,707 shares. Sales were executed at prices generally between $193.95 and $206.52 per share pursuant to a Rule 10b5-1 trading plan adopted on March 13, 2026. Some shares were sold directly, with additional shares sold indirectly through a family trust and a pension trust; the pension trust sales involve shares over which he has voting and dispositive power but no pecuniary interest.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F8 | 578 | $194.54 | $112K |
| Sale | Class A Common Stock F1, F9 | 540 | $195.62 | $106K |
| Sale | Class A Common Stock F1, F10 | 675 | $196.28 | $132K |
| Sale | Class A Common Stock F1, F11 | 360 | $197.29 | $71K |
| Sale | Class A Common Stock F1, F12 | 295 | $198.36 | $59K |
| Sale | Class A Common Stock F1 | 33 | $199.81 | $7K |
| Sale | Class A Common Stock F1, F13 | 132 | $201.82 | $27K |
| Sale | Class A Common Stock F1, F14 | 197 | $204.07 | $40K |
| Sale | Class A Common Stock F1, F15 | 327 | $204.88 | $67K |
| Sale | Class A Common Stock F16 | 363 | $206.10 | $75K |
| Sale | Class A Common Stock F1, F8 | 261 | $194.54 | $51K |
| Sale | Class A Common Stock F1, F9 | 246 | $195.62 | $48K |
| Sale | Class A Common Stock F1, F2 | 467 | $195.41 | $91K |
| Sale | Class A Common Stock F1, F3 | 1,453 | $196.56 | $286K |
| Sale | Class A Common Stock F1, F4 | 1,229 | $197.33 | $243K |
| Sale | Class A Common Stock F1, F5 | 220 | $198.24 | $44K |
| Sale | Class A Common Stock F1, F6 | 98 | $200.19 | $20K |
| Sale | Class A Common Stock F1 | 33 | $201.04 | $7K |
| Sale | Class A Common Stock F1, F2 | 210 | $195.42 | $41K |
| Sale | Class A Common Stock F1, F3 | 669 | $196.56 | $131K |
| Sale | Class A Common Stock F1, F4 | 561 | $197.33 | $111K |
| Sale | Class A Common Stock F1, F5 | 100 | $198.24 | $20K |
| Sale | Class A Common Stock F1, F6 | 45 | $200.20 | $9K |
| Sale | Class A Common Stock F1 | 15 | $201.04 | $3K |
| Sale | Class A Common Stock F1, F2, F7 | 747 | $195.41 | $146K |
| Sale | Class A Common Stock F1, F3, F7 | 2,328 | $196.56 | $458K |
| Sale | Class A Common Stock F1, F4, F7 | 1,964 | $197.33 | $388K |
| Sale | Class A Common Stock F1, F5, F7 | 352 | $198.24 | $70K |
| Sale | Class A Common Stock F1, F6, F7 | 157 | $200.20 | $31K |
| Sale | Class A Common Stock F1, F7 | 52 | $201.04 | $10K |
Footnotes (16)
- F1. Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.
- F2. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $194.89 to $195.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $195.92 to $196.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $196.95 to $197.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $198.025 to $198.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $199.69 to $200.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
- F8. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $193.95 to $194.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F9. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $194.95 to $195.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F10. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $195.95 to $196.72, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $197.02 to $197.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F12. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $198.05 to $198.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F13. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $201.25 to $202.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F14. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $203.50 to $204.48, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F15. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $204.61 to $205.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F16. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $205.61 to $206.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Key Terms
Rule 10b5-1 trading plan financial
weighted average price financial
pecuniary interest financial
Class A Common Stock financial
ten percent owner financial
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