[Form 4] AMERICAN REBEL HOLDINGS INC Insider Trading Activity

Rhea-AI Filing Summary

Corey Lambrecht, President and COO and a director of American Rebel Holdings, reported converting 350 shares of Series A Convertible Preferred Stock into 175,000 shares of common stock on 09/25/2025 at a stated price of $0.001 per share. After the conversion, Mr. Lambrecht beneficially owned 175,100 shares of common stock and 24,200 shares of Series A Convertible Preferred Stock, held directly. The Form 4 was signed 09/29/2025 and reflects an insider increasing common-stock holdings via conversion rather than an open-market purchase.

Positive

• Insider increased common-stock holdings by 175,000 shares through conversion, raising direct common ownership to 175,100 shares
• Conversion executed at nominal price of $0.001 per share, indicating no cash outlay beyond conversion terms disclosed

Negative

• None.

Insights

Financial Analyst

TL;DR: Insider converted preferred shares into common stock, materially increasing common share count held by the insider.

The conversion shifted 175,000 shares into common equity at a nominal $0.001 per share, increasing the reporting person's common-stock position to 175,100 shares. This is a mechanical equity reclassification from convertible preferred into common, not a market purchase or sale, so it does not directly signal market demand or liquidity impact. The transaction could modestly alter outstanding common share count depending on overall float, but the Form 4 does not provide company-wide share totals to assess dilution magnitude.

Corporate Governance Expert

TL;DR: Director/officer converted preferred to common; direct ownership increased without disclosed cash payment beyond nominal conversion price.

The filing shows an insider fulfilling conversion rights, resulting in increased direct common ownership while retaining a significant preferred stake (24,200 shares). From a governance perspective, this consolidates voting/ownership in common equity for the reporting person. The Form 4 contains no indication of related-party agreements, contemporaneous sales, or other governance actions. Material context such as total outstanding shares or prior holdings is not provided in this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

LAMBRECHT COREY ALLEN

(Last) (First) (Middle)

5115 MARYLAND WAY

SUITE 303

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMERICAN REBEL HOLDINGS INC [ AREB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, COO

3. Date of Earliest Transaction (Month/Day/Year)
09/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Series A Convertible Preferred Stock	09/25/2025		C		350(1)	D	$0.001	24,200	D
Common Stock	09/25/2025		M		175,000(1)	A	$0.001	175,100	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Conversion of 350 shares of Series A Convertible Preferred Stock into 175,000 shares of common stock.

	Corey Lambrecht	09/29/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did AREB insider Corey Lambrecht report on Form 4?

He reported converting 350 shares of Series A Convertible Preferred Stock into 175,000 shares of common stock on 09/25/2025; Form signed 09/29/2025.

How many AREB common shares does Corey Lambrecht beneficially own after the transaction?

175,100 common shares beneficially owned following the reported conversion.

How many Series A Convertible Preferred shares does the reporting person hold after conversion?

24,200 Series A Convertible Preferred Stock shares beneficially owned following the reported transaction.

What price was reported for the conversion and common issuance?

$0.001 per share is the price shown for both the preferred conversion and the common share reporting line.

Was this a market purchase or a conversion event?

It was a conversion event: 350 preferred shares were converted into 175,000 common shares, not an open-market trade.