American Rebel (AREB) Insider Sale: 165,049 Shares at $0.97 Reported

Rhea-AI Filing Summary

Corey Lambrecht, a director and the company's President/COO, reported a sale of common stock in American Rebel Holdings, Inc. (AREB). The Form 4 discloses a sale of 165,049 shares at an average price of $0.97, generating total proceeds of $166,287. After the reported transaction the filing shows the reporting person beneficially owned 10,051 shares directly. The disclosure records the transaction date as 09/30/2025 and is submitted on the required Form 4.

Positive

• Transparent disclosure of the insider sale including average price and aggregate proceeds
• Reporting person retains direct ownership of 10,051 shares following the sale

Negative

• Significant number of shares sold (165,049 shares), which reduces the insider's stake
• Form does not state the reason for the sale, leaving intent unclear

Insights

Financial Analyst

TL;DR: Insider sale of 165,049 shares for $166k; remaining direct holding 10,051 shares — disclosure is routine but reduces insider stake.

The sale of 165,049 shares at an average price of $0.97 produced aggregate proceeds of $166,287. The Form 4 shows the reporting person remains a direct holder of 10,051 shares after the transaction. From a capital-markets perspective, this is a clear, itemized Section 16 disclosure that provides transparency about insider liquidity but does not, by itself, disclose the reason for the sale or indicate broader corporate changes.

Corporate Governance Expert

TL;DR: Proper Section 16 disclosure filed for a material block sale; governance process appears followed.

The filing identifies the reporting person as both a director and an executive officer and reports an open-market sale (code S) of 165,049 common shares. The Form 4 includes the average sale price and aggregate proceeds, and records remaining direct beneficial ownership. The disclosure satisfies routine governance and reporting obligations; the filing does not include any explanatory commentary about purpose or planned future transactions.

Insider Trade Summary

Net Seller: 165,049 shares ($160,098)

Net Sell 1 txn

Insider LAMBRECHT COREY ALLEN

Role President, COO

Sold 165,049 shs ($160K)

Type	Security	Shares	Price	Value
Sale	Common Stock	165,049	$0.97	$160K

Holdings After Transaction: Common Stock — 10,051 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

LAMBRECHT COREY ALLEN

(Last) (First) (Middle)

5115 MARYLAND WAY

SUITE 303

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMERICAN REBEL HOLDINGS INC [ AREB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, COO

3. Date of Earliest Transaction (Month/Day/Year)
09/30/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/30/2025		S		165,049	A	$0.97(1)	10,051	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Total aggregate proceeds of $166,287 from the sale of 165,049 shares of common stock at an average price of $0.97.

	Corey Lambrecht	10/01/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Corey Lambrecht report on Form 4 for AREB?

The Form 4 reports a sale of 165,049 shares of American Rebel Holdings Inc. common stock at an average price of $0.97, with aggregate proceeds of $166,287.

How many AREB shares does the reporting person own after the transaction?

The filing shows the reporting person beneficially owned 10,051 shares directly following the reported transaction.

What transaction code was used in the Form 4?

The Form 4 uses transaction code S, indicating an open-market sale of shares.

Is the reporting person an officer or director of AREB?

Yes. The filing identifies the reporting person as both a Director and an Officer with the titles President and COO.

What date is listed for the reported transaction?

The transaction date listed in the Form 4 is 09/30/2025.